Aeon SWOT Analysis
Aeon is one of the leading brands in the lifestyle and retail sector. Aeon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aeon:
Quick Glance:
Aeon Strengths
- One of the two largest Japanese retailer by sales
- Ranked among the top ten worldwide in the retail food and drug store category
- Handsome revenue and financial position with consistent performance
- Good market presence specially in Japan and China
- Present in nearly 400 locations
- Has a strong workforce of over 80,000
Above are the strengths in the SWOT Analysis of Aeon. The strengths of Aeon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aeon Weaknesses
- World wise presence is very less compared to global leaders
- Inventory holding is large which is a concern
These were the weaknesses in the Aeon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aeon Opportunities
- Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
- It has sister companies in Mainland China, Hong Kong, and Malaysia
- Ever increasing demand of products
Above we covered the opportunities in Aeon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aeon Threats
- Increasing raw material prices
- Domestic and international competition is high
- Unfavorable govt policies can affect business
The threats in the SWOT Analysis of Aeon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aeon SWOT analysis.
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About Aeon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aeon Overview | |
|---|---|
| Parent Company |
Aeon Group |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan | - |
| USP |
Group of retail and financial services companies |
| Aeon STP | |
| Segmentation |
Departmental stores for day to day goods |
| Target Market |
Urban middle and upper middle class households |
| Positioning |
Japan's largest retail group in terms of sales |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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