Aeon SWOT Analysis, Competitors & USP
SWOT analysis of Aeon analyses the brand by its strengths, weaknesses, opportunities & threats. In Aeon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aeon to benchmark its business & performance as compared to the competitors. Aeon is one of the leading brands in the lifestyle and retail sector.
The table below lists the Aeon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aeon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Aeon Brand Analysis | |
|---|---|
| Parent Company |
Aeon Group |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan | - |
| USP |
Group of retail and financial services companies |
| Aeon STP | |
| Segment |
Departmental stores for day to day goods |
| Target Group |
Urban middle and upper middle class households |
| Positioning |
Japan's largest retail group in terms of sales |
| SWOT Analysis of Aeon | |
| Aeon Strengths |
Below are the Strengths in the SWOT Analysis of Aeon: 1. One of the two largest Japanese retailer by sales 4. Good market presence specially in Japan and China 5. Present in nearly 400 locations 6. Has a strong workforce of over 80,000 |
| Aeon Weaknesses |
Here are the weaknesses in the Aeon SWOT Analysis: 1. World wise presence is very less compared to global leaders |
| Aeon Opportunities |
Following are the Opportunities in Aeon SWOT Analysis: 1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand |
| Aeon Threats |
The threats in the SWOT Analysis of Aeon are as mentioned: 1. Increasing raw material prices 3. Unfavorable govt policies can affect business |
| Aeon Competition | |
| Aeon Competitors |
Below are the top 3 competitors of Aeon: 1. Lotte Shopping |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aeon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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