Aeon SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8834

SWOT analysis of Aeon analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aeon is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Aeon competitors and elaborates Aeon segmentation, targeting, positioning & USP.


Parent Company

Aeon Group


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Group of retail and financial services companies

Aeon STP


Departmental stores for day to day goods

Target Group

Urban middle and upper middle class households


Japan's largest retail group in terms of sales

Aeon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeon. Strengths are:

1. One of the two largest Japanese retailer by sales
2. Ranked among the top ten worldwide in the retail food and drug store category
3. Handsome revenue and financial position with consistent performance

4. Good market presence specially in Japan and China

5. Present in nearly 400 locations

6. Has a strong workforce of over 80,000


Here are the weaknesses in the Aeon SWOT Analysis:

1. World wise presence is very less compared to global leaders
2. Inventory holding is large which is a concern


Following are the Opportunities in Aeon SWOT Analysis:

1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
2. It has sister companies in Mainland China, Hong Kong, and Malaysia
3. Ever increasing demand of products


The threats in the SWOT Analysis of Aeon are as mentioned:

1. Increasing raw material prices
2. Domestic and international competition is high

3. Unfavorable govt policies can affect business

Aeon Competition


Below are the top 3 Aeon competitors:

1. Lotte Shopping
2. TJX Cos
3. Kohl's

The brandguide table above concludes the Aeon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Aeon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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