Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Aeon analyses the brand by its strengths, weaknesses, opportunities & threats. In Aeon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aeon to benchmark its business & performance as compared to the competitors. Aeon is one of the leading brands in the lifestyle and retail sector.
The table below lists the Aeon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aeon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Aeon:
1. One of the two largest Japanese retailer by sales 2. Ranked among the top ten worldwide in the retail food and drug store category 3. Handsome revenue and financial position with consistent performance
4. Good market presence specially in Japan and China
5. Present in nearly 400 locations
6. Has a strong workforce of over 80,000
Here are the weaknesses in the Aeon SWOT Analysis:
1. World wise presence is very less compared to global leaders 2. Inventory holding is large which is a concern
Following are the Opportunities in Aeon SWOT Analysis:
1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand 2. It has sister companies in Mainland China, Hong Kong, and Malaysia 3. Ever increasing demand of products
The threats in the SWOT Analysis of Aeon are as mentioned:
1. Increasing raw material prices 2. Domestic and international competition is high
3. Unfavorable govt policies can affect business
Below are the top 3 competitors of Aeon:
1. Lotte Shopping 2. TJX Cos 3. Kohl's
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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