SWOT Analysis of Aeon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Aeon |
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Parent Company |
Aeon Group |
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Category |
Department Stores |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Group of retail and financial services companies |
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Aeon STP |
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Segment |
Departmental stores for day to day goods |
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Target Group |
Urban middle and upper middle class households |
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Positioning |
Japan's largest retail group in terms of sales |
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Aeon SWOT Analysis |
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Strengths |
1. One of the two largest Japanese retailer by sales 4. Good market presence specially in Japan and China 5. Present in nearly 400 locations 6. Has a strong workforce of over 80,000 |
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Weaknesses |
1. World wise presence is very less compared to global leaders |
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Opportunities |
1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand |
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Threats |
1. Increasing raw material prices 3. Unfavorable govt policies can affect business |
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Aeon Competition |
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Competitors |
1. Lotte Shopping |
The brandguide table above concludes the Aeon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Aeon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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