Aeon SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5856

SWOT Analysis of Aeon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Aeon Group


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Group of retail and financial services companies



Departmental stores for day to day goods

Target Group

Urban middle and upper middle class households


Japan's largest retail group in terms of sales

SWOT Analysis


1. One of the two largest Japanese retailer by sales
2. Ranked among the top ten worldwide in the retail food and drug store category
3. Handsome revenue and financial position with consistent performance

4. Good market presence specially in Japan and China

5. Present in nearly 400 locations

6. Has a strong workforce of over 80,000


1. World wise presence is very less compared to global leaders
2. Inventory holding is large which is a concern


1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
2. It has sister companies in Mainland China, Hong Kong, and Malaysia
3. Ever increasing demand of products


1. Increasing raw material prices
2. Domestic and international competition is high

3. Unfavorable govt policies can affect business



1. Lotte Shopping
2. TJX Cos
3. Kohl's

The table above concludes the Aeon SWOT analysis along with its marketing and brand parameters.


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