Aeon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Aeon Group

Department Stores

Lifestyle and Retail

Group of retail and financial services companies

Departmental stores for day to day goods

Urban middle and upper middle class households

Japan's largest retail group in terms of sales

Below are the Strengths in the SWOT Analysis of Aeon:

1. One of the two largest Japanese retailer by sales
2. Ranked among the top ten worldwide in the retail food and drug store category
3. Handsome revenue and financial position with consistent performance

4. Good market presence specially in Japan and China

5. Present in nearly 400 locations

6. Has a strong workforce of over 80,000

Here are the weaknesses in the Aeon SWOT Analysis:

1. World wise presence is very less compared to global leaders
2. Inventory holding is large which is a concern

Following are the Opportunities in Aeon SWOT Analysis:

1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
2. It has sister companies in Mainland China, Hong Kong, and Malaysia
3. Ever increasing demand of products

The threats in the SWOT Analysis of Aeon are as mentioned:

1. Increasing raw material prices
2. Domestic and international competition is high

3. Unfavorable govt policies can affect business

Below are the top 3 Aeon competitors:

1. Lotte Shopping
2. TJX Cos
3. Kohl's