Aeon SWOT Analysis, Competitors & USP

Aeon

Parent Company

Aeon Group

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

USP

Group of retail and financial services companies

Aeon STP

Segment

Departmental stores for day to day goods

Target Group

Urban middle and upper middle class households

Positioning

Japan's largest retail group in terms of sales

Aeon SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeon :

1. One of the two largest Japanese retailer by sales
2. Ranked among the top ten worldwide in the retail food and drug store category
3. Handsome revenue and financial position with consistent performance

4. Good market presence specially in Japan and China

5. Present in nearly 400 locations

6. Has a strong workforce of over 80,000

Weaknesses

1. World wise presence is very less compared to global leaders
2. Inventory holding is large which is a concern

Opportunities

1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
2. It has sister companies in Mainland China, Hong Kong, and Malaysia
3. Ever increasing demand of products

Threats

1. Increasing raw material prices
2. Domestic and international competition is high

3. Unfavorable govt policies can affect business

Aeon Competition

Competitors

Below are the 3 main Aeon competitors :

1. Lotte Shopping
2. TJX Cos
3. Kohl's