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DKNY Donna Karan New York SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 29, 2023Read time:

Here is a detailed SWOT analysis of DKNY Donna Karan New York covering strengths, weaknesses, opportunities and threats.

DKNY Donna Karan New York Strengths

  1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY
  2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities
  3. DKNY known for its excellent branding and advertising
  4. Global Presence including China, Canada, Dubai
  5. Provides Online Shopping with international fashion clothing
  6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men
  7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc.
  8. Donna Karan won many awards like lifetime achievement, menswear, women-wear designer

Above are the strengths in the SWOT Analysis of DKNY Donna Karan New York. The strengths of DKNY Donna Karan New York looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

DKNY Donna Karan New York Weaknesses

  1. Still trying to penetrate into the international market
  2. Controversy for using fur of animals for preparing fur coats
  3. Fake imitations affect brand and sales

These were the weaknesses in the DKNY Donna Karan New York SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

DKNY Donna Karan New York Opportunities

  1. Expansion of business in growing economies like Asia, Africa etc.
  2. Use of latest technology by spending more on it which gives digital presence
  3. Understanding the needs and doing penetration in emerging market

Above we covered the opportunities in DKNY Donna Karan New York SWOT Analysis. The opportunities for any brand can include prospects of future growth.

DKNY Donna Karan New York Threats

  1. Other retailers with similar patters who have many SKU
  2. Countries weakening economy affects the consumer spending on luxury brands
  3. Local market offers same clothing at lesser price with discounting on quality
  4. Ideas can be easily copied by other players

The threats in the SWOT Analysis of DKNY Donna Karan New York are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the DKNY Donna Karan New York SWOT analysis.

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About DKNY Donna Karan New York

The table below gives the brand overview along with its target market, segmentation, positioning & USP

DKNY Donna Karan New York Overview
Parent Company

Louis Vuitton Moet Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Be Delicious


Practical, comfortable, refined clothing

DKNY Donna Karan New York STP

Women and men who look for simple, casual clothing with affordable price

Target Market

Middle aged Women, men and kids from upper class


Luxury Fashion retailer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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