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  3. The Cooperative SWOT Analysis

The Cooperative SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 22, 2024Read time:

Here is a detailed SWOT analysis of The Cooperative covering strengths, weaknesses, opportunities and threats.

The Cooperative Strengths

  1. About 100,000 employees serving in close to 5000 stores benefitting over 8 million members
  2. It sold some of the businesses and made a profit
  3. It is the largest funeral director with over 800 funeral homes
  4. Established Cooperative young member’s board, to provide insight into views, issues and aspirations of young people aged from 16-25 years
  5. Has a diverse portfolio ranging from food retail to banking
  6. CSR initiatives include providing grants to local groups and voluntary organizations-more than 2000 in total, over 400 cooperatives received support etc.
  7. Over 70,000 employees in the organization

Above are the strengths in the SWOT Analysis of The Cooperative. The strengths of The Cooperative looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Cooperative Weaknesses

  1. Increase in corporate costs has eroded profits away
  2. No major presence outside the UK

These were the weaknesses in the The Cooperative SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Cooperative Opportunities

  1. True North strategy, to be consumer-focused and provide them with real value, will help stabilize the food sector 
  2. Emerging markets like India, South-east Asia, South Africa etc.

Above we covered the opportunities in The Cooperative SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Cooperative Threats

  1. Moody’s downgraded the bank credit rating
  2. Group lost lot of money and had significant debt 
  3. Food industry impacted from contaminated meat products issue

The threats in the SWOT Analysis of The Cooperative are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Cooperative SWOT analysis.

About The Cooperative

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Cooperative Overview
Parent Company

The Cooperative group


Consumer cooperative


Lifestyle and Retail

Tagline/ Slogan

Here for you, for life


Largest cooperative in the UK

The Cooperative STP

Middle income group

Target Market

Individuals from the middle class


Good quality products at inexpensive rate

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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