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  3. Aeon SWOT Analysis

Aeon SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 16, 2024Read time:

Here is a detailed SWOT analysis of Aeon covering strengths, weaknesses, opportunities and threats.

Aeon Strengths

  1. One of the two largest Japanese retailer by sales
  2. Ranked among the top ten worldwide in the retail food and drug store category
  3. Handsome revenue and financial position with consistent performance
  4. Good market presence specially in Japan and China
  5. Present in nearly 400 locations
  6. Has a strong workforce of over 80,000

Above are the strengths in the SWOT Analysis of Aeon. The strengths of Aeon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aeon Weaknesses

  1. World wise presence is very less compared to global leaders
  2. Inventory holding is large which is a concern

These were the weaknesses in the Aeon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aeon Opportunities

  1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
  2. It has sister companies in Mainland China, Hong Kong, and Malaysia
  3. Ever increasing demand of products

Above we covered the opportunities in Aeon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aeon Threats

  1. Increasing raw material prices
  2. Domestic and international competition is high
  3. Unfavorable govt policies can affect business

The threats in the SWOT Analysis of Aeon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aeon SWOT analysis.

About Aeon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aeon Overview
Parent Company

Aeon Group


Department Stores


Lifestyle and Retail

Tagline/ Slogan -

Group of retail and financial services companies

Aeon STP

Departmental stores for day to day goods

Target Market

Urban middle and upper middle class households


Japan's largest retail group in terms of sales

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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