Published in Lifestyle and Retail category by MBA Skool Team
Macy's is one of the leading brands in the lifestyle and retail sector. Macy's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Macy's:
Macy's operates more than 600 stores in the United States
Macy's has a large portfolio of private brands as well as other brands
Diversity of its merchandise includes clothing, footwear, furniture, jewelery etc
Macy's exports goods and has shipment done to over 100 countries
It is a popular brand with a good recall and quality service
The brand has a strong workforce of over 100,000 employees
Acquisition of companies has strengthened its market position
Apart from USA, Macy's has its operations in Guam & Puerto Rico
The company has an annual revenue exceeding $20 billion globally
Macy's has been recognized as one of the leading retain chains by the likes of Fortune 500
Above are the strengths in the SWOT Analysis of Macy's. The strengths of Macy's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited global awareness of Macy's as compared to industry leaders
Market share growth is limited owing to intense competition
These were the weaknesses in the Macy's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Middle class people buying life style product in US
Middle and upper middle class individuals
Macys is positioned as a retail chain of mid range department stores
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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