Macys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9832

SWOT Analysis of Macys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Macy's Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

The magic of Macy’s


Mid range department stores



Middle class people buying life style product in US

Target Group

Middle and upper middle class individuals


Chain of mid range department stores

SWOT Analysis


1. Company operates 800 stores in the United States
2. It has a large portfolio of private brands
3. Diversity of its merchandise
4. Shipment to over 100 countries

5. Popular brand with a good recall and quality service

6. Has a strong workforce of over 160,000


1. Limited global awareness compared to industry leaders

2. Market share growth is less owing to competition


1. Promoting important environmental causes
2. Macy’s stores now sell reusable cotton tote bags
3.Company can focis organic and inorganic growth abroad


1. Litigation issues can cause problems
2.Margins of industry are very less

3. Changing customer preferences and unfavorable govt policies



1. Aeon
2. Lotte Shopping
3. Kohl's

The table above concludes the Macys SWOT analysis along with its marketing and brand parameters.


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