Macy's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 31, 2021

SWOT analysis of Macy's analyses the brand by its strengths, weaknesses, opportunities & threats. In Macy's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Macy's to benchmark its business & performance as compared to the competitors. Macy's is one of the leading brands in the lifestyle and retail sector.

The table below lists the Macy's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Macy's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Macy's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Macy's Brand Analysis
Parent Company

Macy's Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

The magic of Macy’s


Macys is a mid-range chain of department stores

Macy's STP

Middle class people buying life style product in US

Target Group

Middle and upper middle class individuals


Macys is positioned as a retail chain of mid range department stores

SWOT Analysis of Macy's
Macy's Strengths

Below are the Strengths in the SWOT Analysis of Macy's:

1. Macy's operates more than 600 stores in the United States

2. Macy's has a large portfolio of private brands as well as other brands

3. Diversity of its merchandise includes clothing, footwear, furniture, jewelery etc

4. Macy's exports goods and has shipment done to over 100 countries

5. It is a popular brand with a good recall and quality service

6. The brand has a strong workforce of over 100,000 employees

7. Acquisition of companies has strengthened its market position

8. Apart from USA, Macy's has its operations in Guam & Puerto Rico

9. The company has an annual revenue exceeding $20 billion globally

10. Macy's has been recognized as one of the leading retain chains by the likes of Fortune 500

Macy's Weaknesses

Here are the weaknesses in the Macy's SWOT Analysis:

1. Limited global awareness of Macy's as compared to industry leaders

2. Market share growth is limited owing to intense competition

Macy's Opportunities

Following are the Opportunities in Macy's SWOT Analysis:

1. Promoting important environmental causes

2. Macy's can provide unconventional goods to customers and can diversify its product offerings

3. Company can focus organic and inorganic growth abroad

Macy's Threats

The threats in the SWOT Analysis of Macy's are as mentioned:

1. Increasing competition from bigger retail chains can disrupt its business

2. Customers using ecommerce platforms can reduce the business of Macy's

3. Unfavorable economic conditions and government policies can affect business operations

Macy's Competition
Macy's Competitors

Below are the top 10 competitors of Macy's:

1. Walmart

2. Coles Group

3. Kroger

4. Target

5. Amazon

6. eBay

7. Sams Club

8. JC Penney

9. Dillards

10. Kohls

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Macy's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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