Lotte Shopping SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Lotte Department Store

Department Stores

Lifestyle and Retail

We stand for challenges and innovation

Global company of corporate excellence

Grocery and daily needs retail stores

Middle and upper middle class households

Retail stores having all the basic groceries and daily needs products

Below are the Strengths in the SWOT Analysis of Lotte Shopping:

1. 10000+ employees
2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping
3. Number of locations are 35+
4. High growth rate and sustained financial performance

5. It will buy controlling stake in local electronics retailer to enhance brand

6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia

Here are the weaknesses in the Lotte Shopping SWOT Analysis:

1.Competition from domestic players is very high which means market share is limited
2. Lacks global presence as compared to market leaders

Following are the Opportunities in Lotte Shopping SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

The threats in the SWOT Analysis of Lotte Shopping are as mentioned:

1.FDI policies of various country
2.High area and capital requirement

3. Expansion of competitors is a concern

Below are the top 3 Lotte Shopping competitors:

1. Sear's Holdings
2. TJX Cos
3. Falabella