Lotte Shopping SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8085
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SWOT Analysis of Lotte Shopping with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lotte Shopping

Parent Company

Lotte Department Store

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

We stand for challenges and innovation

USP

Global company of corporate excellence

Lotte Shopping STP

Segment

Grocery and daily needs retail stores

Target Group

Middle and upper middle class households

Positioning

Retail stores having all the basic groceries and daily needs products

Lotte Shopping SWOT Analysis

Strengths

1. 10000+ employees
2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping
3. Number of locations are 35+
4. High growth rate and sustained financial performance

5. It will buy controlling stake in local electronics retailer to enhance brand

6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia

Weaknesses

1.Competition from domestic players is very high which means market share is limited
2. Lacks global presence as compared to market leaders

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.FDI policies of various country
2.High area and capital requirement

3. Expansion of competitors is a concern

Lotte Shopping Competition

Competitors

1. Sear's Holdings
2. TJX Cos
3. Falabella


The brandguide table above concludes the Lotte Shopping SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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