SWOT Analysis of Lotte Shopping with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Lotte Shopping |
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Parent Company |
Lotte Department Store |
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Category |
Department Stores |
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Sector |
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Tagline/ Slogan |
We stand for challenges and innovation |
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USP |
Global company of corporate excellence |
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Lotte Shopping STP |
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Segment |
Grocery and daily needs retail stores |
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Target Group |
Middle and upper middle class households |
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Positioning |
Retail stores having all the basic groceries and daily needs products |
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Lotte Shopping SWOT Analysis |
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Strengths |
1. 10000+ employees 5. It will buy controlling stake in local electronics retailer to enhance brand 6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia |
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Weaknesses |
1.Competition from domestic players is very high which means market share is limited |
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Opportunities |
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
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Threats |
1.FDI policies of various country 3. Expansion of competitors is a concern |
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Lotte Shopping Competition |
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Competitors |
1. Sear's Holdings |
The brandguide table above concludes the Lotte Shopping SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Lotte Shopping. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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