Lotte Shopping SWOT Analysis, Competitors & USP

Lotte Shopping SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lotte Shopping, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotte Shopping to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lotte Shopping is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lotte Shopping SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lotte Shopping SWOT Analysis:

SWOT Analysis of Lotte Shopping

For Lotte Shopping, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lotte Shopping Strengths

The strengths of Lotte Shopping looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lotte Shopping :

1. 10000+ employees
2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping
3. Number of locations are 35+
4. High growth rate and sustained financial performance

5. It will buy controlling stake in local electronics retailer to enhance brand

6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia

Lotte Shopping Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lotte Shopping SWOT Analysis:

1.Competition from domestic players is very high which means market share is limited
2. Lacks global presence as compared to market leaders

Lotte Shopping Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lotte Shopping SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Lotte Shopping Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lotte Shopping are as mentioned:

1.FDI policies of various country
2.High area and capital requirement

3. Expansion of competitors is a concern

Lotte Shopping Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lotte Shopping:

1. Sear's Holdings
2. TJX Cos
3. Falabella

Hence this concludes the Lotte Shopping SWOT analysis.

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About Lotte Shopping

Lotte Shopping Overview
Parent Company	Lotte Department Store
Category	Department Stores
Sector	Lifestyle and Retail
Tagline/ Slogan	We stand for challenges and innovation
USP	Global company of corporate excellence
Lotte Shopping STP
Segmentation	Grocery and daily needs retail stores
Target Market	Middle and upper middle class households
Positioning	Retail stores having all the basic groceries and daily needs products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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