Lotte Shopping SWOT Analysis
Lotte Shopping is one of the leading brands in the lifestyle and retail sector. Lotte Shopping SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lotte Shopping:
Quick Glance:
Lotte Shopping Strengths
- 000+ employees
- Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping
- Number of locations are 35+
- High growth rate and sustained financial performance
- It will buy controlling stake in local electronics retailer to enhance brand
- The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia
Above are the strengths in the SWOT Analysis of Lotte Shopping. The strengths of Lotte Shopping looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lotte Shopping Weaknesses
- Competition from domestic players is very high which means market share is limited
- Lacks global presence as compared to market leaders
These were the weaknesses in the Lotte Shopping SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lotte Shopping Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Lotte Shopping SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lotte Shopping Threats
- FDI policies of various country
- High area and capital requirement
- Expansion of competitors is a concern
The threats in the SWOT Analysis of Lotte Shopping are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lotte Shopping SWOT analysis.
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About Lotte Shopping
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lotte Shopping Overview | |
|---|---|
| Parent Company |
Lotte Department Store |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
We stand for challenges and innovation |
| USP |
Global company of corporate excellence |
| Lotte Shopping STP | |
| Segmentation |
Grocery and daily needs retail stores |
| Target Market |
Middle and upper middle class households |
| Positioning |
Retail stores having all the basic groceries and daily needs products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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