Lotte Shopping SWOT Analysis, Competitors & USP
SWOT analysis of Lotte Shopping analyses the brand by its strengths, weaknesses, opportunities & threats. In Lotte Shopping SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lotte Shopping to benchmark its business & performance as compared to the competitors. Lotte Shopping is one of the leading brands in the lifestyle and retail sector.
The table below lists the Lotte Shopping SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lotte Shopping competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lotte Shopping Brand Analysis | |
|---|---|
| Parent Company |
Lotte Department Store |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
We stand for challenges and innovation |
| USP |
Global company of corporate excellence |
| Lotte Shopping STP | |
| Segment |
Grocery and daily needs retail stores |
| Target Group |
Middle and upper middle class households |
| Positioning |
Retail stores having all the basic groceries and daily needs products |
| SWOT Analysis of Lotte Shopping | |
| Lotte Shopping Strengths |
Below are the Strengths in the SWOT Analysis of Lotte Shopping: 1. 10000+ employees 5. It will buy controlling stake in local electronics retailer to enhance brand 6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia |
| Lotte Shopping Weaknesses |
Here are the weaknesses in the Lotte Shopping SWOT Analysis: 1.Competition from domestic players is very high which means market share is limited |
| Lotte Shopping Opportunities |
Following are the Opportunities in Lotte Shopping SWOT Analysis: 1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
| Lotte Shopping Threats |
The threats in the SWOT Analysis of Lotte Shopping are as mentioned: 1.FDI policies of various country 3. Expansion of competitors is a concern |
| Lotte Shopping Competition | |
| Lotte Shopping Competitors |
Below are the top 3 competitors of Lotte Shopping: 1. Sear's Holdings |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lotte Shopping. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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