Lotte Shopping SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lotte Shopping analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lotte Shopping SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotte Shopping to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lotte Shopping is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lotte Shopping competitors and includes Lotte Shopping target market, segmentation, positioning & Unique Selling Proposition (USP).

Lotte Shopping SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lotte Shopping Brand Analysis
Parent Company

Lotte Department Store

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

We stand for challenges and innovation

USP

Global company of corporate excellence

Lotte Shopping STP
Lotte Shopping Segmentation

Grocery and daily needs retail stores

Lotte Shopping Target Market

Middle and upper middle class households

Lotte Shopping Positioning

Retail stores having all the basic groceries and daily needs products

Lotte Shopping SWOT Analysis
Lotte Shopping Strengths

Below are the Strengths in the SWOT Analysis of Lotte Shopping:

1. 10000+ employees
2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping
3. Number of locations are 35+
4. High growth rate and sustained financial performance

5. It will buy controlling stake in local electronics retailer to enhance brand

6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia

Lotte Shopping Weaknesses

Here are the weaknesses in the Lotte Shopping SWOT Analysis:

1.Competition from domestic players is very high which means market share is limited
2. Lacks global presence as compared to market leaders

Lotte Shopping Opportunities

Following are the Opportunities in Lotte Shopping SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Lotte Shopping Threats

The threats in the SWOT Analysis of Lotte Shopping are as mentioned:

1.FDI policies of various country
2.High area and capital requirement

3. Expansion of competitors is a concern

Lotte Shopping Competition
Competitors

Below are the top 3 Lotte Shopping competitors:

1. Sear's Holdings
2. TJX Cos
3. Falabella


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lotte Shopping. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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