Lotte Shopping SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7603

SWOT Analysis of Lotte Shopping with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lotte Shopping

Parent Company

Lotte Department Store


Department Stores


Lifestyle and Retail

Tagline/ Slogan

We stand for challenges and innovation


Global company of corporate excellence



Grocery and daily needs retail stores

Target Group

Middle and upper middle class households


Retail stores having all the basic groceries and daily needs products

SWOT Analysis


1. 10000+ employees
2. Subsidiaries are LotteCard,, LotteMidopa, LotteBoulangerie, LotteHomeShopping
3. Number of locations are 35+
4. High growth rate and sustained financial performance

5. It will buy controlling stake in local electronics retailer to enhance brand

6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia


1.Competition from domestic players is very high which means market share is limited
2. Lacks global presence as compared to market leaders


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.FDI policies of various country
2.High area and capital requirement

3. Expansion of competitors is a concern



1. Sear's Holdings
2. TJX Cos
3. Falabella

The table above concludes the Lotte Shopping SWOT analysis along with its marketing and brand parameters.


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