Home Retail Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Home Retail Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Home Retail Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Home Retail Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Home Retail Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Home Retail Group competitors and includes Home Retail Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Home Retail Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Home Retail Group Brand Analysis
Parent Company

Home Retail Group plc


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Mid sizes chain of retail of consumer goods

Home Retail Group STP
Home Retail Group Segmentation

Households seeking consumer goods

Home Retail Group Target Market

Urban upper middle class households

Home Retail Group Positioning

Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move

Home Retail Group SWOT Analysis
Home Retail Group Strengths

Below are the Strengths in the SWOT Analysis of Home Retail Group:

1. Constituent of the FTSE 250 Index making it a competitive player
2. The Company comprises the following businesses:

Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
3. Also has financial services like HOME Insurance Services
4. More than 57,000 employees

Home Retail Group Weaknesses

Here are the weaknesses in the Home Retail Group SWOT Analysis:

1. Company is newly established hence lesser market share
2. Range of products and offerings are lesser than global giants

Home Retail Group Opportunities

Following are the Opportunities in Home Retail Group SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Home Retail Group Threats

The threats in the SWOT Analysis of Home Retail Group are as mentioned:

1.Increase raw material prices
2.Increase problems of wages and labor availability
3.FDI restrictions in many country for expansion

Home Retail Group Competition

Below are the top 3 Home Retail Group competitors:

1. Isetan Mitsukoshi Holdings
2. Dillard's
3. JC Penny

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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