Home Retail Group SWOT Analysis
Home Retail Group is one of the leading brands in the lifestyle and retail sector. Home Retail Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Home Retail Group:
Quick Glance:
Home Retail Group Strengths
- Constituent of the FTSE 250 Index making it a competitive player
- The Company comprises the following businesses:
- Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
- Also has financial services like HOME Insurance Services
- More than 57,000 employees
Above are the strengths in the SWOT Analysis of Home Retail Group. The strengths of Home Retail Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Home Retail Group Weaknesses
- Company is newly established hence lesser market share
- Range of products and offerings are lesser than global giants
These were the weaknesses in the Home Retail Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Home Retail Group Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Home Retail Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Home Retail Group Threats
- Increase raw material prices
- Increase problems of wages and labor availability
- FDI restrictions in many country for expansion
The threats in the SWOT Analysis of Home Retail Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Home Retail Group SWOT analysis.
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About Home Retail Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Home Retail Group Overview | |
|---|---|
| Parent Company |
Home Retail Group plc |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Mid sizes chain of retail of consumer goods |
| Home Retail Group STP | |
| Segmentation |
Households seeking consumer goods |
| Target Market |
Urban upper middle class households |
| Positioning |
Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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