Home Retail Group SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4248

SWOT analysis of Home Retail Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Home Retail Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Home Retail Group to benchmark its business & performance as compared to the competitors and industry. Home Retail Group is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Home Retail Group competitors and elaborates Home Retail Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Home Retail Group SWOT, Competitors, Marketing STP & Brand analysis Table
Home Retail Group Brand Analysis
Parent Company

Home Retail Group plc


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Mid sizes chain of retail of consumer goods

Home Retail Group STP

Households seeking consumer goods

Target Group

Urban upper middle class households


Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move

Home Retail Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Home Retail Group. Strengths are:

1. Constituent of the FTSE 250 Index making it a competitive player
2. The Company comprises the following businesses:

Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
3. Also has financial services like HOME Insurance Services
4. More than 57,000 employees


Here are the weaknesses in the Home Retail Group SWOT Analysis:

1. Company is newly established hence lesser market share
2. Range of products and offerings are lesser than global giants


Following are the Opportunities in Home Retail Group SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


The threats in the SWOT Analysis of Home Retail Group are as mentioned:

1.Increase raw material prices
2.Increase problems of wages and labor availability
3.FDI restrictions in many country for expansion

Home Retail Group Competition

Below are the top 3 Home Retail Group competitors:

1. Isetan Mitsukoshi Holdings
2. Dillard's
3. JC Penny

The brandguide table above concludes the Home Retail Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Home Retail Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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