Home Retail Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Home Retail Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Home Retail Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Home Retail Group to benchmark its business & performance as compared to the competitors. Home Retail Group is one of the leading brands in the lifestyle and retail sector.

The article below lists the Home Retail Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Home Retail Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Home Retail Group

Home Retail Group Overview
Parent Company

Home Retail Group plc

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Mid sizes chain of retail of consumer goods

Home Retail Group STP
Segmentation

Households seeking consumer goods

Target Market

Urban upper middle class households

Positioning

Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move

SWOT Analysis of Home Retail Group

For Home Retail Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Home Retail Group SWOT Analysis:

Home Retail Group Strengths

The strengths of Home Retail Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Home Retail Group :

1. Constituent of the FTSE 250 Index making it a competitive player
2. The Company comprises the following businesses:

Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
3. Also has financial services like HOME Insurance Services
4. More than 57,000 employees

Home Retail Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Home Retail Group SWOT Analysis:

1. Company is newly established hence lesser market share
2. Range of products and offerings are lesser than global giants


Home Retail Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Home Retail Group SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


Home Retail Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Home Retail Group are as mentioned:

1.Increase raw material prices
2.Increase problems of wages and labor availability
3.FDI restrictions in many country for expansion

Home Retail Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Home Retail Group:

1. Isetan Mitsukoshi Holdings
2. Dillard's
3. JC Penny


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Home Retail Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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