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  3. The Entertainer SWOT Analysis

The Entertainer SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 16, 2023Read time:

Here is a detailed SWOT analysis of The Entertainer covering strengths, weaknesses, opportunities and threats.

The Entertainer Strengths

  1. Biggest independent toy shop in UK
  2. Phenomenal growth at an average of about one store per month
  3. Many years of retail industry experience
  4. Experts in toy making
  5. Fair prices and excellent customer service
  6. Best online toy retailer for two consecutive years
  7. Wide variety of products stocked in the shop as well as available online

Above are the strengths in the SWOT Analysis of The Entertainer. The strengths of The Entertainer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Entertainer Weaknesses

  1. The store is always closed on Sunday hence lose busy customers
  2. Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
  3. Toy machine guns are not stocked although toy firearms of other kinds are sold

These were the weaknesses in the The Entertainer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Entertainer Opportunities

  1. Expansion plans in new geographical locations
  2. Growth in ecommerce industry
  3. Incorporating new technology in distribution and supply chain

Above we covered the opportunities in The Entertainer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Entertainer Threats

  1. Changing trend in children’s choice for toys
  2. Supermarkets and Departmental stores also acts as competitors
  3. Online trading by Amazon

The threats in the SWOT Analysis of The Entertainer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Entertainer SWOT analysis.

About The Entertainer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Entertainer Overview
Parent Company

The Entertainer Ltd.




Lifestyle and Retail

Tagline/ Slogan

Mad about Toys


Fair price and excellent customer service

The Entertainer STP

Individuals of all age groups

Target Market

Households with kids


Experts in kid’s toys


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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