E-mart SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

E-mart SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of E-mart, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like E-mart to benchmark its business & performance as compared to the competitors, and make strategic improvements. E-mart is one of the leading brands in the lifestyle and retail sector.

The article below lists the E-mart SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the E-mart SWOT Analysis:

SWOT Analysis of E-mart

For E-mart, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

E-mart Strengths

The strengths of E-mart looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of E-mart :

1. Consistent performance in sales and good market position
2. First Korean retailer to advance into China with the aim to become one of top leading global retailers
3. Customer engagement programes are there

4. Has nearly 40 outlets in China

E-mart Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the E-mart SWOT Analysis:

1. Low customer base compared to market leaders
2. Low presence in western countries

E-mart Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in E-mart SWOT Analysis:

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

E-mart Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of E-mart are as mentioned:

1.Private label are coming into competition
2.High competition from Chinese manufactureres

E-mart Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of E-mart:

1. DIA

Hence this concludes the E-mart SWOT analysis.

Continue reading more about the brand/company.

About E-mart

E-mart Overview
Parent Company



Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Your ideal choice is here


One of the largest retailer in South Korea

E-mart STP

Individuals seeking daily needs goods

Target Market

Middle class and upper middle class individuals


Retail leadership in the discount store market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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