E-mart SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of E-mart analyses the brand by its strengths, weaknesses, opportunities & threats. In E-mart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like E-mart to benchmark its business & performance as compared to the competitors. E-mart is one of the leading brands in the lifestyle and retail sector.

The table below lists the E-mart SWOT (Strengths, Weaknesses, Opportunities, Threats), top E-mart competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

E-mart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
E-mart Brand Analysis
Parent Company



Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Your ideal choice is here


One of the largest retailer in South Korea

E-mart STP

Individuals seeking daily needs goods

Target Group

Middle class and upper middle class individuals


Retail leadership in the discount store market

SWOT Analysis of E-mart
E-mart Strengths

Below are the Strengths in the SWOT Analysis of E-mart:

1. Consistent performance in sales and good market position
2. First Korean retailer to advance into China with the aim to become one of top leading global retailers
3. Customer engagement programes are there

4. Has nearly 40 outlets in China

E-mart Weaknesses

Here are the weaknesses in the E-mart SWOT Analysis:

1. Low customer base compared to market leaders
2. Low presence in western countries

E-mart Opportunities

Following are the Opportunities in E-mart SWOT Analysis:

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

E-mart Threats

The threats in the SWOT Analysis of E-mart are as mentioned:

1.Private label are coming into competition
2.High competition from Chinese manufactureres

E-mart Competition
E-mart Competitors

Below are the top 3 competitors of E-mart:

1. DIA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to E-mart. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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