Published in Lifestyle and Retail category by MBA Skool Team
E-mart is one of the leading brands in the lifestyle and retail sector. E-mart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of E-mart:
Consistent performance in sales and good market position
First Korean retailer to advance into China with the aim to become one of top leading global retailers
Customer engagement programes are there
Has nearly 40 outlets in China
Above are the strengths in the SWOT Analysis of E-mart. The strengths of E-mart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low customer base compared to market leaders
Low presence in western countries
These were the weaknesses in the E-mart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tapping the international market specially emerging economies
Acquisition of smaller retail chains
More visibility through advertising and customer focused services
Above we covered the opportunities in E-mart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Private label are coming into competition
High competition from Chinese manufactureres
The threats in the SWOT Analysis of E-mart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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