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Mamas & Papas SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 05, 2024Read time:

Here is a detailed SWOT analysis of Mamas & Papas covering strengths, weaknesses, opportunities and threats.

Mamas & Papas Strengths

  1. M&P have over 60 stores in the UK & Ireland with a growing number of franchise stores in the Middle East, Far East, North America and South America.
  2. M&P products are designed by parents for parents.
  3. Innovation is the key strength of M&P. Innovative designs for baby goods on display.
  4. Good quality products on offer with wide variety of designs.
  5. Highly Committed and motivated employees on board with a workforce of over 1000+
  6. Well maintained online portal

Above are the strengths in the SWOT Analysis of Mamas & Papas . The strengths of Mamas & Papas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mamas & Papas Weaknesses

  1. The brand has yet to establish itself as a major global player
  2. Intense competition especially from standalone stores in the unorganized market makes its market share growth slow

These were the weaknesses in the Mamas & Papas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mamas & Papas Opportunities

  1. Expanding International business franchise partners
  2. Increasing marketing exercises through TVCs, online campaigns to increase brand recall

Above we covered the opportunities in Mamas & Papas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mamas & Papas Threats

  1. Low entry barriers for Baby goods
  2. Online space reaching beyond boundaries might cause tough completion to ‘Mamas and Papas’
  3. Higher costs of operations and infrastructure

The threats in the SWOT Analysis of Mamas & Papas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mamas & Papas SWOT analysis.

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About Mamas & Papas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mamas & Papas

Parent Company

Mamas & Papas


Baby Goods


Lifestyle and Retail

Tagline/ Slogan



Engineering, colors and design

Mamas & Papas STP

Retail stores

Target Market

Middle to High Income group


Comfort for Baby


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Mamas & Papas . This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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