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Ruff and Tuff Jeans SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 29, 2023Read time:

Here is a detailed SWOT analysis of Ruff and Tuff Jeans covering strengths, weaknesses, opportunities and threats.

Ruff and Tuff Jeans Strengths

  1. The jeans are comfortable and also very soft after wearing
  2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
  3. The supply chain network of the parent company can reach the clothes to any destination possible
  4. Have managed to maintain their presence in a most of the cities in India
  5. Ruff and Tuff jeans have been in the market since a very long time

Above are the strengths in the SWOT Analysis of Ruff and Tuff Jeans. The strengths of Ruff and Tuff Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ruff and Tuff Jeans Weaknesses

  1. Strong competition means less market share
  2. Do not have presence in any other countries except for India

These were the weaknesses in the Ruff and Tuff Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ruff and Tuff Jeans Opportunities

  1. Global presence should be looked at by the brand
  2. They offer very pocket friendly prices and have a handful of talented designers
  3. Online Retail is gaining huge importance in India

Above we covered the opportunities in Ruff and Tuff Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ruff and Tuff Jeans Threats

  1. Other brands which have a better global presence
  2. High end brands which are eating into their market showing higher quality to the consumers
  3. Consumer switching is on a rise

The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ruff and Tuff Jeans SWOT analysis.

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About Ruff and Tuff Jeans

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ruff and Tuff Jeans Overview
Parent Company

Arvind Mills


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Jeans which are extremely comfortable and fashionable


Stylish jeans for people with an adventurous attitude

Ruff and Tuff Jeans STP

People looking for attractive as well as durable designs

Target Market

People  who have a low to medium purchasing power and a fresh attitude


Denims which are extremely stylish and give a perfect fit

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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