JC Penney SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

JC Penney SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of JC Penney, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JC Penney to benchmark its business & performance as compared to the competitors, and make strategic improvements. JC Penney is one of the leading brands in the lifestyle and retail sector.

The article below lists the JC Penney SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the JC Penney SWOT Analysis:

SWOT Analysis of JC Penney

For JC Penney, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

JC Penney Strengths

The strengths of JC Penney looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of JC Penney :

1. JC Penney retail stores are present in more than 800+ locations

2. JC Penney's revenue performance is strong with a good financial position

3. It is present in clothing, footwear, furniture, jewelry, beauty products, electronics etc

4. It offers kids free haircuts

5. JC Penney offers shipment of goods which enhances customer experience

6. It has launched a variety of private labels which have gained popularity among customers

7. More than 90,000 people are employed with JC Penney

JC Penney Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the JC Penney SWOT Analysis:

1. JC Penney has very less presence globally specially emerging economies

2. The market share is limited as even competitors give similar offerings

JC Penney Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in JC Penney SWOT Analysis:

1. Disposable income is increasing of the customers which means more buyers

2. Tapping the international market specially emerging economies can help boost business for JC Penney

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

JC Penney Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of JC Penney are as mentioned:

1. Expansion from competitors can affects business margins of JC Penney

2. Increasing ecommerce penetration can reduce margins

3. Unfavorable business conditions can cause hurdles in operations

JC Penney Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of JC Penney:

1. Walmart

2. Coles Group

3. Kroger

4. Target Corporation

5. Amazon

6. eBay

7. Sams Club

8. Kohls

9. Dillards

10. Macys

Hence this concludes the JC Penney SWOT analysis.

Continue reading more about the brand/company.

About JC Penney

JC Penney Overview
Parent Company

J. C. Penney Company, Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

When it fits you feel it; Everyday Matters


JC Penney is a chain of American mid-range department stores

JC Penney STP

American citizens looking for household products

Target Market

Middle class and upper middle class families


JC Penney is positioned as one of America's most complete departmental stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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