JC Penney SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of JC Penney analyses the brand by its strengths, weaknesses, opportunities & threats. In JC Penney SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JC Penney to benchmark its business & performance as compared to the competitors. JC Penney is one of the leading brands in the lifestyle and retail sector.

The table below lists the JC Penney SWOT (Strengths, Weaknesses, Opportunities, Threats), top JC Penney competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

JC Penney SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JC Penney Brand Analysis
Parent Company

J. C. Penney Company, Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

When it fits you feel it; Everyday Matters


JC Penney is a chain of American mid-range department stores

JC Penney STP

American citizens looking for household products

Target Group

Middle class and upper middle class families


JC Penney is positioned as one of America's most complete departmental stores

SWOT Analysis of JC Penney
JC Penney Strengths

Below are the Strengths in the SWOT Analysis of JC Penney:

1. JC Penney retail stores are present in more than 800+ locations

2. JC Penney's revenue performance is strong with a good financial position

3. It is present in clothing, footwear, furniture, jewelry, beauty products, electronics etc

4. It offers kids free haircuts

5. JC Penney offers shipment of goods which enhances customer experience

6. It has launched a variety of private labels which have gained popularity among customers

7. More than 90,000 people are employed with JC Penney

JC Penney Weaknesses

Here are the weaknesses in the JC Penney SWOT Analysis:

1. JC Penney has very less presence globally specially emerging economies

2. The market share is limited as even competitors give similar offerings

JC Penney Opportunities

Following are the Opportunities in JC Penney SWOT Analysis:

1. Disposable income is increasing of the customers which means more buyers

2. Tapping the international market specially emerging economies can help boost business for JC Penney

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

JC Penney Threats

The threats in the SWOT Analysis of JC Penney are as mentioned:

1. Expansion from competitors can affects business margins of JC Penney

2. Increasing ecommerce penetration can reduce margins

3. Unfavorable business conditions can cause hurdles in operations

JC Penney Competition
JC Penney Competitors

Below are the top 10 competitors of JC Penney:

1. Walmart

2. Coles Group

3. Kroger

4. Target Corporation

5. Amazon

6. eBay

7. Sams Club

8. Kohls

9. Dillards

10. Macys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JC Penney. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin