Published in Lifestyle and Retail category by MBA Skool Team
Myer is one of the leading brands in the lifestyle and retail sector. Myer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Myer:
Australian chain of upscale mid to high range departmental store
Myer has stores in all Australian states and the Australian Capital Territory
Variety of brands in affordable price gives consumer a lot of choices
Strong brand presence and reputation in Australia
Above are the strengths in the SWOT Analysis of Myer. The strengths of Myer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Undeveloped distribution channel which serves only in some locations in Australia
Retail area prices are increasing still it has inadequate usage of area in showroom
Target consumers are present only in Australia and no global presence
These were the weaknesses in the Myer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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