Myer SWOT Analysis
Myer is one of the leading brands in the lifestyle and retail sector. Myer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Myer:
Quick Glance:
Myer Strengths
- Australian chain of upscale mid to high range departmental store
- Myer has stores in all Australian states and the Australian Capital Territory
- Variety of brands in affordable price gives consumer a lot of choices
- Strong brand presence and reputation in Australia
- Customer-focused service
Above are the strengths in the SWOT Analysis of Myer. The strengths of Myer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Myer Weaknesses
- Undeveloped distribution channel which serves only in some locations in Australia
- Retail area prices are increasing still it has inadequate usage of area in showroom
- Target consumers are present only in Australia and no global presence
These were the weaknesses in the Myer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Myer
Myer Opportunities
- Foreign players are dominating retail sector so opportunity to tie up with these players
- Opportunity to increase footfalls by exploring innovative promotional strategies
- Enhance in showroom performance by effective use of staff members
Above we covered the opportunities in Myer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Myer Threats
- Consumer preferences are changing also lifestyle changing day by day
- Customer are very much cautious about spending as disposable income decreasing due to slowdown
- Difficult to target all segments of society
The threats in the SWOT Analysis of Myer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Myer SWOT analysis.
Continue reading more about the brand/company.
About Myer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Myer Overview | |
|---|---|
| Parent Company |
Myer Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Myer is my store |
| USP |
Mid to high range stores |
| Myer STP | |
| Segmentation |
Price conscious group targeted departmental store |
| Target Market |
Middle class and upper middle class individuals |
| Positioning |
Styles and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Myer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
