Myer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12008

SWOT Analysis of Myer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Myer Group




Lifestyle and Retail

Tagline/ Slogan

Myer is my store


Mid to high range stores

Myer STP


Price conscious group targeted departmental store

Target Group

Middle class and upper middle class individuals


Styles and quality

Myer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Myer :

1.Australian chain of upscale mid to high range departmental store

2.Myer has stores in all Australian states and the Australian Capital Territory

3.Variety of brands in affordable price gives consumer a lot of choices

4. Strong brand presence and reputation in Australia

5. Customer-focused service


1. Undeveloped distribution channel which serves only in some locations in Australia

2.Retail area prices are increasing still it has inadequate usage of area in showroom

3.Target consumers are present only in Australia and no global presence


1.Foreign players are dominating retail sector so opportunity to tie up with these players

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members


1. Consumer preferences are changing also lifestyle changing day by day

2.Customer are very much cautious about spending as disposable income decreasing due to slowdown

3.Difficult to target all segments of society

Myer Competition


Below are the 4 main Myer competitors :

1.David Jones Limited

2.Harris Scarfe

3.Kmart Australia

4.Target Australia

The brandguide table above concludes the Myer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Myer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: