Myer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Myer analyses the brand by its strengths, weaknesses, opportunities & threats. In Myer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Myer to benchmark its business & performance as compared to the competitors. Myer is one of the leading brands in the lifestyle and retail sector.

The table below lists the Myer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Myer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Myer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Myer Brand Analysis
Parent Company

Myer Group




Lifestyle and Retail

Tagline/ Slogan

Myer is my store


Mid to high range stores

Myer STP

Price conscious group targeted departmental store

Target Group

Middle class and upper middle class individuals


Styles and quality

SWOT Analysis of Myer
Myer Strengths

Below are the Strengths in the SWOT Analysis of Myer:

1.Australian chain of upscale mid to high range departmental store

2.Myer has stores in all Australian states and the Australian Capital Territory

3.Variety of brands in affordable price gives consumer a lot of choices

4. Strong brand presence and reputation in Australia

5. Customer-focused service

Myer Weaknesses

Here are the weaknesses in the Myer SWOT Analysis:

1. Undeveloped distribution channel which serves only in some locations in Australia

2.Retail area prices are increasing still it has inadequate usage of area in showroom

3.Target consumers are present only in Australia and no global presence

Myer Opportunities

Following are the Opportunities in Myer SWOT Analysis:

1.Foreign players are dominating retail sector so opportunity to tie up with these players

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members

Myer Threats

The threats in the SWOT Analysis of Myer are as mentioned:

1. Consumer preferences are changing also lifestyle changing day by day

2.Customer are very much cautious about spending as disposable income decreasing due to slowdown

3.Difficult to target all segments of society

Myer Competition
Myer Competitors

Below are the top 4 competitors of Myer:

1.David Jones Limited

2.Harris Scarfe

3.Kmart Australia

4.Target Australia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Myer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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