Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Winners analyses the brand by its strengths, weaknesses, opportunities & threats. In Winners SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Winners to benchmark its business & performance as compared to the competitors. Winners is one of the leading brands in the lifestyle and retail sector.
The article below lists the Winners SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Winners SWOT Analysis:
For Winners, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Winners looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Winners :
1.Canadian store with strong domestic presence
2.Incredible range of brands under one roof increase customer time in store
3.Attractive seasonal promotional offers
4.The brand maintains an ecommerce website as well as a blog discussing fashion and trends.
5. Over 200+ stores across Canada
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Winners SWOT Analysis:
1.The brand does not have its own concept of flagship stores which kills the exclusivity of the brand.
2. Limited global penetration despite huge potential
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Winners SWOT Analysis:
1.Promotional offers could help to increase product portfolio and spread strongly into domestics market
2.penetration in emerging economies
3.More marketing and advertising need to be done in order to make awareness
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Winners are as mentioned:
1. Evolving consumer preferences could increase marginal pressure on product variety expansion
2.Extremely competitive environment so could be easily substituted by other products
3.Strong competition from already established brands and local market
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Winners:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Winners. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute