Winners SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Winners analyses the brand by its strengths, weaknesses, opportunities & threats. In Winners SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Winners to benchmark its business & performance as compared to the competitors. Winners is one of the leading brands in the lifestyle and retail sector.

The table below lists the Winners SWOT (Strengths, Weaknesses, Opportunities, Threats), top Winners competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Winners SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Winners Brand Analysis
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Find fabulous at less


High fashion at low prices

Winners STP

Fashion conscious  group

Target Group

Middle class and upper middle class individuals


Affordable fashions

SWOT Analysis of Winners
Winners Strengths

Below are the Strengths in the SWOT Analysis of Winners:

1.Canadian store with strong domestic presence

2.Incredible range of brands under one roof increase customer time in store

3.Attractive seasonal promotional offers

4.The brand maintains an ecommerce website as well as a blog discussing fashion and trends.

5. Over 200+ stores across Canada

Winners Weaknesses

Here are the weaknesses in the Winners SWOT Analysis:

1.The brand does not have its own concept of flagship stores which kills the exclusivity of the brand.

2. Limited global penetration despite huge potential

Winners Opportunities

Following are the Opportunities in Winners SWOT Analysis:

1.Promotional offers could help to increase product portfolio and spread strongly into domestics market

2.penetration in emerging economies

3.More marketing and advertising need to be done in order to make awareness

Winners Threats

The threats in the SWOT Analysis of Winners are as mentioned:

1. Evolving consumer preferences could increase marginal pressure on product variety expansion

2.Extremely competitive environment so could be easily substituted by other products

3.Strong competition from already established brands and local market

Winners Competition
Winners Competitors

Below are the top 4 competitors of Winners:


2.KMS tools

3.Calgory Co-op

4.Dollar Giant

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Winners. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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