Winners SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Winners SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Winners, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Winners to benchmark its business & performance as compared to the competitors, and make strategic improvements. Winners is one of the leading brands in the lifestyle and retail sector.

The article below lists the Winners SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Winners SWOT Analysis:

SWOT Analysis of Winners

For Winners, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Winners Strengths

The strengths of Winners looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Winners :

1.Canadian store with strong domestic presence

2.Incredible range of brands under one roof increase customer time in store

3.Attractive seasonal promotional offers

4.The brand maintains an ecommerce website as well as a blog discussing fashion and trends.

5. Over 200+ stores across Canada

Winners Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Winners SWOT Analysis:

1.The brand does not have its own concept of flagship stores which kills the exclusivity of the brand.

2. Limited global penetration despite huge potential

Winners Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Winners SWOT Analysis:

1.Promotional offers could help to increase product portfolio and spread strongly into domestics market

2.penetration in emerging economies

3.More marketing and advertising need to be done in order to make awareness

Winners Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Winners are as mentioned:

1. Evolving consumer preferences could increase marginal pressure on product variety expansion

2.Extremely competitive environment so could be easily substituted by other products

3.Strong competition from already established brands and local market

Winners Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Winners:


2.KMS tools

3.Calgory Co-op

4.Dollar Giant

Hence this concludes the Winners SWOT analysis.

Continue reading more about the brand/company.

About Winners

Winners Overview
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Find fabulous at less


High fashion at low prices

Winners STP

Fashion conscious  group

Target Market

Middle class and upper middle class individuals


Affordable fashions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Winners. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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