Drogerie Markt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Drogerie Markt SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Drogerie Markt, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Drogerie Markt to benchmark its business & performance as compared to the competitors, and make strategic improvements. Drogerie Markt is one of the leading brands in the lifestyle and retail sector.

The article below lists the Drogerie Markt SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Drogerie Markt SWOT Analysis:

SWOT Analysis of Drogerie Markt

For Drogerie Markt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Drogerie Markt Strengths

The strengths of Drogerie Markt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Drogerie Markt :

1. Company has spread globally in various countries

2. It has large employee strength of over 70,000 employees

3. It has established itself as niche brand in lifestyle segment

4.It has leadership innovation in category

5. It is a flagship retail chain in Germany with over 1500+ stores

Drogerie Markt Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Drogerie Markt SWOT Analysis:

1. Despite being a strong player, the brand awareness is limited compared to global leaders

2. Stiff competition from global players means market share growth is limited

Drogerie Markt Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Drogerie Markt SWOT Analysis:

1. Online retailing is good option for company to spread globally and locally

2. Reducing operational cost to get advantage of economies of scale

3. Can become a market leader as company has established innovation leadership and huge global spread

Drogerie Markt Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Drogerie Markt are as mentioned:

1. Competition from unorganized sector impacts existing demands

2. Customer preferences evolving, so tracking those itself is challenging

3. Every country has different restricting FDI norms and policies which act as entry barriers

Drogerie Markt Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Drogerie Markt:

1. MiRO

2. Gritzner

3. Gameforge

4. Aluplast

Hence this concludes the Drogerie Markt SWOT analysis.

Continue reading more about the brand/company.

About Drogerie Markt

Drogerie Markt Overview
Parent Company

Drogerie Markt Group




Lifestyle and Retail

Tagline/ Slogan

Hier bin ich Mensch, hier kauf ich ein (Here I am Man, here I have a buy)


Everything to everyone

Drogerie Markt STP

Retail store chain for urban households

Target Market

Middle class and upper middle class


High quality and easily available products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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