Drogerie Markt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Drogerie Markt analyses the brand by its strengths, weaknesses, opportunities & threats. In Drogerie Markt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Drogerie Markt to benchmark its business & performance as compared to the competitors. Drogerie Markt is one of the leading brands in the lifestyle and retail sector.

The table below lists the Drogerie Markt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Drogerie Markt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Drogerie Markt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Drogerie Markt Brand Analysis
Parent Company

Drogerie Markt Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Hier bin ich Mensch, hier kauf ich ein (Here I am Man, here I have a buy)

USP

Everything to everyone

Drogerie Markt STP
Segment

Retail store chain for urban households

Target Group

Middle class and upper middle class

Positioning

High quality and easily available products

SWOT Analysis
Drogerie Markt Strengths

Below are the Strengths in the SWOT Analysis of Drogerie Markt:

1. Company has spread globally in various countries

2. It has large employee strength of over 70,000 employees

3. It has established itself as niche brand in lifestyle segment

4.It has leadership innovation in category

5. It is a flagship retail chain in Germany with over 1500+ stores

Drogerie Markt Weaknesses

Here are the weaknesses in the Drogerie Markt SWOT Analysis:

1. Despite being a strong player, the brand awareness is limited compared to global leaders

2. Stiff competition from global players means market share growth is limited

Drogerie Markt Opportunities

Following are the Opportunities in Drogerie Markt SWOT Analysis:

1. Online retailing is good option for company to spread globally and locally

2. Reducing operational cost to get advantage of economies of scale

3. Can become a market leader as company has established innovation leadership and huge global spread

Drogerie Markt Threats

The threats in the SWOT Analysis of Drogerie Markt are as mentioned:

1. Competition from unorganized sector impacts existing demands

2. Customer preferences evolving, so tracking those itself is challenging

3. Every country has different restricting FDI norms and policies which act as entry barriers

Drogerie Markt Competition
Drogerie Markt Competitors

Below are the top 4 competitors of Drogerie Markt:

1. MiRO

2. Gritzner

3. Gameforge

4. Aluplast


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Drogerie Markt. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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