1. SWOT Analysis
  2. Lifestyle and Retail
  3. Piaget SWOT Analysis

Piaget SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 12, 2023Read time:

Here is a detailed SWOT analysis of Piaget covering strengths, weaknesses, opportunities and threats.

Piaget Strengths

  1. Piaget S.A has developed a reputation of being a watchmaker with watches adorned with precious stones
  2. The brand has highly loyal customers
  3. The watches form a perfect balance of good artistic looks and superior technology
  4. Strong brand reputation and high product quality

Above are the strengths in the SWOT Analysis of Piaget . The strengths of Piaget looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Piaget Weaknesses

  1. Piaget is predominantly perceivedas a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands
  2. The brand presence of the brand is not as strong as its competitors

These were the weaknesses in the Piaget SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Piaget Opportunities

  1. The opportunities in the luxury segment in developing countries are tremendous.
  2. The brand can expand its product in unexplored categories to add to its range

Above we covered the opportunities in Piaget SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Piaget Threats

  1. Counterfeit products have threatened to tarnish the image of the brand
  2. Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand
  3. More and more people are choosing their cellphones as a substitute to watches
  4. Fake makes carrying the same brand name selling in Black Markets

The threats in the SWOT Analysis of Piaget are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Piaget SWOT analysis.

About Piaget

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Piaget Overview
Parent Company

Richemont group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Blooming your life


Artistic and delicately crafted watches adorned with precious stones

Piaget STP

Luxury watches and jewellery segment

Target Market

High Income group women


Delicate luxury watches that are not just watches, but also Jewellery

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Piaget . This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin