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  3. Pierre Cardin SWOT Analysis

Pierre Cardin SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 16, 2023Read time:

Here is a detailed SWOT analysis of Pierre Cardin covering strengths, weaknesses, opportunities and threats.

Pierre Cardin Strengths

  1. Known as an Innovator due to its stretch jerseys.
  2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style
  3. Has successfully expanded into different product lines and hence has become a household name for elite people
  4. Experimented with car interiors along with apparel, perfumes, accessories etc
  5. Goodbrand name and strong presence in the market

Above are the strengths in the SWOT Analysis of Pierre Cardin. The strengths of Pierre Cardin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pierre Cardin Weaknesses

  1. Has to invest huge money in order to protect and maintain its brand image
  2. Limited brand advertising as compared to lifestyle giants across the world

These were the weaknesses in the Pierre Cardin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pierre Cardin Opportunities

  1. Emerging luxury markets in India, China and other emerging economies
  2. Creating competitive advantage in different business segments
  3. M & As to leverage its brand name

Above we covered the opportunities in Pierre Cardin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pierre Cardin Threats

  1. Extremely competitive segment
  2. Product substitution is easily available
  3. Continuous changing trends means constant innovation

The threats in the SWOT Analysis of Pierre Cardin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pierre Cardin SWOT analysis.

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About Pierre Cardin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pierre Cardin Overview
Parent Company

Pierre Cardin


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Today is too important to wear anything else; Wear it well into the night


Modern and Innovative

Pierre Cardin STP

Premium Elite, Fashion Conscious

Target Market

Men and women from the urban upper class


Stylish, Innovative, Futuristic

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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