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Gitanjali SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 09, 2024Read time:

Here is a detailed SWOT analysis of Gitanjali covering strengths, weaknesses, opportunities and threats.

Gitanjali Strengths

  1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
  2. Marketing through celebrity endorsements helps to grab maximum eye balls
  3. There are different brands which cater to each price brackets like DDamas, Diya and etc
  4. The shop –in –shop modern retail format reached 520 stores in total
  5. Gitanjali has a substantial share  in India’s total merchandise exports
  6. Use of CAD and CAM to create latest designs

Above are the strengths in the SWOT Analysis of Gitanjali. The strengths of Gitanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gitanjali Weaknesses

  1. Stiff competition from organised as well as unorganised retail means limited market share
  2. Despite being a huge brand in India, it has limited global penetration

These were the weaknesses in the Gitanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gitanjali Opportunities

  1. Global acquisition is there in large to enhance visibility and acquire knowledge
  2. Conversion of diamond into Jeweler before exports.
  3. To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent

Above we covered the opportunities in Gitanjali SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gitanjali Threats

  1. Weak economic recovery in the US
  2. Debt burden in USA
  3. Constant change in consumer preferences
  4. Fluctuation in price and gold prices

The threats in the SWOT Analysis of Gitanjali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Gitanjali SWOT analysis.

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About Gitanjali

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gitanjali Overview
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Trust forever


Trusted brand, innovative designs

Gitanjali STP

Woman of urban and semi urban area from basically middle to upper income group

Target Market

Urban upper middle and upper class women


Traditional breaker in the field of diamond in India

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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