Gitanjali SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Gitanjali covering strengths, weaknesses, opportunities and threats.

Gitanjali Strengths

  1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
  2. Marketing through celebrity endorsements helps to grab maximum eye balls
  3. There are different brands which cater to each price brackets like DDamas, Diya and etc
  4. The shop –in –shop modern retail format reached 520 stores in total
  5. Gitanjali has a substantial share  in India’s total merchandise exports
  6. Use of CAD and CAM to create latest designs

Above are the strengths in the SWOT Analysis of Gitanjali. The strengths of Gitanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gitanjali Weaknesses

  1. Stiff competition from organised as well as unorganised retail means limited market share
  2. Despite being a huge brand in India, it has limited global penetration

These were the weaknesses in the Gitanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gitanjali Opportunities

  1. Global acquisition is there in large to enhance visibility and acquire knowledge
  2. Conversion of diamond into Jeweler before exports.
  3. To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent

Above we covered the opportunities in Gitanjali SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gitanjali Threats

  1. Weak economic recovery in the US
  2. Debt burden in USA
  3. Constant change in consumer preferences
  4. Fluctuation in price and gold prices

The threats in the SWOT Analysis of Gitanjali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Gitanjali SWOT analysis.

Continue reading more about the brand/company.

About Gitanjali

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gitanjali Overview
Parent Company

Gitanjali

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Trust forever

USP

Trusted brand, innovative designs

Gitanjali STP
Segmentation

Woman of urban and semi urban area from basically middle to upper income group

Target Market

Urban upper middle and upper class women

Positioning

Traditional breaker in the field of diamond in India


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Gitanjali. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin