Twenty Four Seven Convenience Store SWOT Analysis, Competitors & USP

Twenty Four Seven Convenience Store SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Twenty Four Seven Convenience Store, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Twenty Four Seven Convenience Store to benchmark its business & performance as compared to the competitors, and make strategic improvements. Twenty Four Seven Convenience Store is one of the leading brands in the lifestyle and retail sector.

The article below lists the Twenty Four Seven Convenience Store SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Twenty Four Seven Convenience Store SWOT Analysis:

SWOT Analysis of Twenty Four Seven Convenience Store

For Twenty Four Seven Convenience Store, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Twenty Four Seven Convenience Store Strengths

The strengths of Twenty Four Seven Convenience Store looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Twenty Four Seven Convenience Store :

1.Only store to be open round the clock
2. Offers wide range of services including Couriers domestic and international, PVR movie tickets, Air, Rail & Bus tickets, Drop boxes for cheque payments or various services

3. Low labor cost of skilled ones

4. Increasing number of people in earning category

5. Good brand presence and service offerings

Twenty Four Seven Convenience Store Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Twenty Four Seven Convenience Store SWOT Analysis:

1. It is a beginner in the retail field and has comparatively less experience
2. Not much advertising, less visibility

Twenty Four Seven Convenience Store Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Twenty Four Seven Convenience Store SWOT Analysis:

1. Open more stores across the country
2. Improve visibility and carve a niche for itself

Twenty Four Seven Convenience Store Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Twenty Four Seven Convenience Store are as mentioned:

1. Strong foothold of competitors
2. People may not trust it this early in business

Twenty Four Seven Convenience Store Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Twenty Four Seven Convenience Store:

1. Reliance Fresh
2. More
3. Spencers Retail

4. Big Bazaar

Hence this concludes the Twenty Four Seven Convenience Store SWOT analysis.

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About Twenty Four Seven Convenience Store

Twenty Four Seven Convenience Store Overview
Parent Company	Godfrey Phillips India Limited
Category	Food and Beverages
Sector	Lifestyle and Retail
Tagline/ Slogan	Always open
USP	Wide range of services and is open round the clock
Twenty Four Seven Convenience Store STP
Segmentation	Convenience retail stores
Target Market	Upper middle class and middle class people
Positioning	Preferred choice of the modern, busy consumer for round-the-clock convenience in a friendly and safe environment.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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