Twenty Four Seven Convenience Store SWOT Analysis, USP & Competitors

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SWOT Analysis of Twenty Four Seven Convenience Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Twenty Four Seven Convenience Store

Parent Company

Godfrey Phillips India Limited


Food and Beverages



Tagline/ Slogan

Always open


Wide range of services and is open round the clock



Convenience retail stores

Target Group

Upper middle class and middle class people


Preferred choice of the modern, busy consumer for round-the-clock convenience in a friendly and safe environment.

SWOT Analysis


1.Only store to be open round the clock
2. Offers wide range of services including Couriers domestic and international, PVR movie tickets, Air, Rail & Bus tickets, Drop boxes for cheque payments or various services

3. Low labor cost of skilled ones

4. Increasing number of people in earning category

5. Good brand presence and service offerings


1. It is a beginner in the retail field and has comparatively less experience
2. Not much advertising, less visibility


1. Open more stores across the country
2. Improve visibility and carve a niche for itself


1. Strong foothold of competitors
2. People may not trust it this early in business



1. Reliance Fresh
2. More
3. Spencers Retail

4. Big Bazaar

The table above concludes the Twenty Four Seven Convenience Store SWOT analysis along with its marketing and brand parameters.


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