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  3. Big Bazaar SWOT Analysis

Big Bazaar SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 18, 2023Read time:

Here is a detailed SWOT analysis of Big Bazaar covering strengths, weaknesses, opportunities and threats.

Big Bazaar Strengths

  1. Affordability for middle class is provided by Big Bazaar in India
  2. Big Bazaar offers quality,choice and convenience
  3. Wide range of products and service offerings
  4. Strong presence in local market
  5. Attractive promotional offers  given by Big Bazaar to attract customer through discounts, sales, exhange offers etc
  6. Large no. SKU provided to consumers
  7. Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence

Above are the strengths in the SWOT Analysis of Big Bazaar. The strengths of Big Bazaar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Big Bazaar Weaknesses

  1. Big Bazaar is not known globally and restricted to the Indian market only
  2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

These were the weaknesses in the Big Bazaar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Big Bazaar Opportunities

  1. Big Bazaar can plan to expand globally by tie-ups
  2. Entering into high premium segment
  3. Opportunity to expand into financial services catering to huge segment
  4. Increased rural penetration can also benefit Big Bazaar

Above we covered the opportunities in Big Bazaar SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Big Bazaar Threats

  1. Competitors with a global presence
  2. Online markets can severaly affect the market share of Big Bazaar
  3. Low priced brand perceived to be of low quality in Indian consumer minds

The threats in the SWOT Analysis of Big Bazaar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Big Bazaar SWOT analysis.

About Big Bazaar

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Big Bazaar Overview
Parent Company

Future Group




Lifestyle and Retail

Tagline/ Slogan

Is se sasta aur accha kahi nahi!


Big Bazaar povides affordable lifestyle to Indian consumers

Big Bazaar STP

Price sensitive group

Target Market

Upper middle class and lower middle class


Big Bazaar is every family's favourite retail store

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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