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  3. Debenhams SWOT Analysis

Debenhams SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 02, 2023Read time:

Here is a detailed SWOT analysis of Debenhams covering strengths, weaknesses, opportunities and threats.

Debenhams Strengths

  1. Debenhams has high brand equity in fashion world and high brand recall among consumers
  2. The company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 20 countries
  3.  Debenhams has strength in merger and acquisitions of companies
  4. Strong multi-brand retail stores with excellent customer services
  5. Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys
  6. Nearly 30,000 employees are working for Debenhams

Above are the strengths in the SWOT Analysis of Debenhams. The strengths of Debenhams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Debenhams Weaknesses

  1. Presence of many retail stores makes the market share capture slow
  2. Debenhams has not tapped all types of customer segments and has limited global geographic presence

These were the weaknesses in the Debenhams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Debenhams Opportunities

  1. Franchise model would help Debenhams spread to make global presence
  2. High opportunity to spread in European territories
  3. Consumers preferences and choices evolving at a fast pace in fashion industry

Above we covered the opportunities in Debenhams SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Debenhams Threats

  1. High competition from domestic players in fashion industry can affect Debenhams' margins
  2. Rising prices of raw commodities would increase input costs
  3. High brand awareness and choice for specific products could lead to brand switching

The threats in the SWOT Analysis of Debenhams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Debenhams SWOT analysis.

About Debenhams

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Debenhams Overview
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Life made fabulous


Debenhams is a multi-brand retail store serving UK

Debenhams STP

Style and premium class

Target Market

Upper middle class individuals


Debenhams is a retail brand that offers style that differs you

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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