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  3. Bakers Delight SWOT Analysis

Bakers Delight SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 07, 2023Read time:

Here is a detailed SWOT analysis of Bakers Delight covering strengths, weaknesses, opportunities and threats.

Bakers Delight Strengths

  1. Expertise and authenticity of its bakers and baking methods
  2. Handcrafted and fresh baked bread, from scratch each day
  3. Established markets of Australia and New Zealand
  4. Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual
  5. Uniform training for Bakers Delight franchisees, managers and staff
  6. It has over 700+ bakeries globally

Above are the strengths in the SWOT Analysis of Bakers Delight. The strengths of Bakers Delight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bakers Delight Weaknesses

  1. Competition from unorganized sector also reduces margins and market share
  2. Lack of presence in emerging markets means low brand awareness

These were the weaknesses in the Bakers Delight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bakers Delight Opportunities

  1. New Technologyto better meet their customer’s needs with new and improved products and services
  2. Presence in Emerging markets
  3. Increase in the online shopping customer base
  4. Tie-ups with hotel chains and restaurants

Above we covered the opportunities in Bakers Delight SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Bakers Delight

Bakers Delight Threats

  1. International bakery chains as Competition
  2. Unfavorable government regulations in target international markets, thereby deterring growth
  3. Change in Tastes of the consumers

The threats in the SWOT Analysis of Bakers Delight are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bakers Delight SWOT analysis.

Read Similar SWOT analysis

About Bakers Delight

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bakers Delight Overview
Parent Company

Bakers Delight




Lifestyle and Retail

Tagline/ Slogan

We're for Real


It is the  “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days

Bakers Delight STP

Anyone who consumes bakery products

Target Market

Ageing population who have higher disposable incomes


Bakers Delight bread is handcrafted and baked fresh, from scratch each day

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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