Big Apple SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Big Apple analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Apple to benchmark its business & performance as compared to the competitors. Big Apple is one of the leading brands in the lifestyle and retail sector.

The table below lists the Big Apple SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Apple competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Big Apple SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Big Apple Brand Analysis
Parent Company

Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Think Fresh

USP

A complete community neighborhood convenience store

Big Apple STP
Segment

Convenience store

Target Group

Price sensitive local , middle class households

Positioning

Offering fresh food products at low prices

SWOT Analysis of Big Apple
Big Apple Strengths

Below are the Strengths in the SWOT Analysis of Big Apple:

1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc.
2. Superb collection of fresh produce, supported by FMCG and grocery products
3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra.
4. Offers value adding services such as credit purchase, home delivery

Big Apple Weaknesses

Here are the weaknesses in the Big Apple SWOT Analysis:

1.Perishable nature of productsand limited awareness
2.Customer perception of low cost products to have low quality

Big Apple Opportunities

Following are the Opportunities in Big Apple SWOT Analysis:

1.Expansion of stores into tier two cities and rural markets
2.Foray into other non-food products
3.Offer attractive promotions, offers and discounts

Big Apple Threats

The threats in the SWOT Analysis of Big Apple are as mentioned:

1.Rising Food inflation in India
2.Intensifying competition from local and global food retail chains

Big Apple Competition
Big Apple Competitors

Below are the top 3 competitors of Big Apple:

1.Reliance Fresh
2.Easy Day
3.6ten stores


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Big Apple. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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