Big Apple SWOT Analysis, Competitors & USP
SWOT analysis of Big Apple analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Big Apple to benchmark its business & performance as compared to the competitors. Big Apple is one of the leading brands in the lifestyle and retail sector.
The table below lists the Big Apple SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Apple competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Big Apple Brand Analysis | |
|---|---|
| Parent Company |
Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Think Fresh |
| USP |
A complete community neighborhood convenience store |
| Big Apple STP | |
| Segment |
Convenience store |
| Target Group |
Price sensitive local , middle class households |
| Positioning |
Offering fresh food products at low prices |
| SWOT Analysis of Big Apple | |
| Big Apple Strengths |
Below are the Strengths in the SWOT Analysis of Big Apple: 1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc. |
| Big Apple Weaknesses |
Here are the weaknesses in the Big Apple SWOT Analysis: 1.Perishable nature of productsand limited awareness |
| Big Apple Opportunities |
Following are the Opportunities in Big Apple SWOT Analysis: 1.Expansion of stores into tier two cities and rural markets |
| Big Apple Threats |
The threats in the SWOT Analysis of Big Apple are as mentioned: 1.Rising Food inflation in India |
| Big Apple Competition | |
| Big Apple Competitors |
Below are the top 3 competitors of Big Apple: 1.Reliance Fresh |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Big Apple. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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