Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Big Apple analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Big Apple to benchmark its business & performance as compared to the competitors. Big Apple is one of the leading brands in the lifestyle and retail sector.
The table below lists the Big Apple SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Apple competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Big Apple SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Big Apple Brand Analysis
Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures
A complete community neighborhood convenience store
Big Apple STP
Price sensitive local , middle class households
Offering fresh food products at low prices
SWOT Analysis of Big Apple
Big Apple Strengths
Below are the Strengths in the SWOT Analysis of Big Apple:
1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc. 2. Superb collection of fresh produce, supported by FMCG and grocery products 3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra. 4. Offers value adding services such as credit purchase, home delivery
Big Apple Weaknesses
Here are the weaknesses in the Big Apple SWOT Analysis:
1.Perishable nature of productsand limited awareness 2.Customer perception of low cost products to have low quality
Big Apple Opportunities
Following are the Opportunities in Big Apple SWOT Analysis:
1.Expansion of stores into tier two cities and rural markets 2.Foray into other non-food products 3.Offer attractive promotions, offers and discounts
Big Apple Threats
The threats in the SWOT Analysis of Big Apple are as mentioned:
1.Rising Food inflation in India 2.Intensifying competition from local and global food retail chains
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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