Big Apple SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Big Apple is one of the leading brands in the lifestyle and retail sector. Big Apple SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Apple:

Big Apple Strengths

  1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc.
  2. Superb collection of fresh produce, supported by FMCG and grocery products
  3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra.
  4. Offers value adding services such as credit purchase, home delivery

Above are the strengths in the SWOT Analysis of Big Apple. The strengths of Big Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Big Apple Weaknesses

  1. Perishable nature of productsand limited awareness
  2. Customer perception of low cost products to have low quality

These were the weaknesses in the Big Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Big Apple Opportunities

  1. Expansion of stores into tier two cities and rural markets
  2. Foray into other non-food products
  3. Offer attractive promotions, offers and discounts

Above we covered the opportunities in Big Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Big Apple Threats

  1. Rising Food inflation in India
  2. Intensifying competition from local and global food retail chains

The threats in the SWOT Analysis of Big Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Big Apple SWOT analysis.

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About Big Apple

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Big Apple Overview
Parent Company

Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Think Fresh


A complete community neighborhood convenience store

Big Apple STP

Convenience store

Target Market

Price sensitive local , middle class households


Offering fresh food products at low prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Big Apple. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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