Published in Lifestyle and Retail category by MBA Skool Team
Big Apple is one of the leading brands in the lifestyle and retail sector. Big Apple SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Apple:
Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc.
Superb collection of fresh produce, supported by FMCG and grocery products
Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra.
Offers value adding services such as credit purchase, home delivery
Above are the strengths in the SWOT Analysis of Big Apple. The strengths of Big Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Apple Weaknesses
Perishable nature of productsand limited awareness
Customer perception of low cost products to have low quality
These were the weaknesses in the Big Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Big Apple Opportunities
Expansion of stores into tier two cities and rural markets
Foray into other non-food products
Offer attractive promotions, offers and discounts
Above we covered the opportunities in Big Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Apple Threats
Rising Food inflation in India
Intensifying competition from local and global food retail chains
The threats in the SWOT Analysis of Big Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A complete community neighborhood convenience store
Big Apple STP
Price sensitive local , middle class households
Offering fresh food products at low prices
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