SWOT Analysis of Big Apple with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Big Apple |
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Parent Company |
Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures |
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Category |
Food Retail |
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Sector |
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Tagline/ Slogan |
Think Fresh |
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USP |
A complete community neighborhood convenience store |
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Big Apple STP |
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Segment |
Convenience store |
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Target Group |
Price sensitive local , middle class households |
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Positioning |
Offering fresh food products at low prices |
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Big Apple SWOT Analysis |
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Strengths |
1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc. |
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Weaknesses |
1.Perishable nature of productsand limited awareness |
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Opportunities |
1.Expansion of stores into tier two cities and rural markets |
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Threats |
1.Rising Food inflation in India |
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Big Apple Competition |
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Competitors |
1.Reliance Fresh |
The brandguide table above concludes the Big Apple SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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