Big Apple SWOT Analysis, Competitors & USP

SWOT analysis of Big Apple analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Apple to benchmark its business & performance as compared to the competitors. Big Apple is one of the leading brands in the lifestyle and retail sector.

The article below lists the Big Apple SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Big Apple SWOT Analysis:

SWOT Analysis of Big Apple

For Big Apple, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Big Apple Strengths

The strengths of Big Apple looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Big Apple :

1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc.
2. Superb collection of fresh produce, supported by FMCG and grocery products
3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra.
4. Offers value adding services such as credit purchase, home delivery

Big Apple Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Big Apple SWOT Analysis:

1.Perishable nature of productsand limited awareness
2.Customer perception of low cost products to have low quality

Big Apple Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Big Apple SWOT Analysis:

1.Expansion of stores into tier two cities and rural markets
2.Foray into other non-food products
3.Offer attractive promotions, offers and discounts

Big Apple Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Big Apple are as mentioned:

1.Rising Food inflation in India
2.Intensifying competition from local and global food retail chains

Big Apple Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Big Apple:

1.Reliance Fresh
2.Easy Day
3.6ten stores

Hence this concludes the Big Apple SWOT analysis.

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About Big Apple

Big Apple Overview
Parent Company	Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures
Category	Food Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Think Fresh
USP	A complete community neighborhood convenience store
Big Apple STP
Segmentation	Convenience store
Target Market	Price sensitive local , middle class households
Positioning	Offering fresh food products at low prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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