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Lawson SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 06, 2023Read time:

Here is a detailed SWOT analysis of Lawson covering strengths, weaknesses, opportunities and threats.

Lawson Strengths

  1. One of the largest retailer in Japan with over 2000+ stores
  2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores
  3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc.
  4. Provides in-store value-added services such as financial services, credit etc.

Above are the strengths in the SWOT Analysis of Lawson. The strengths of Lawson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lawson Weaknesses

  1. Limited presence across geographies
  2. Lack of push given to private label

These were the weaknesses in the Lawson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lawson Opportunities

  1. Retail sector is on a growth
  2. Scope for global expansion
  3. Expansion through private labels,  with acquisitions and diversification in other lifestyle product categories

Above we covered the opportunities in Lawson SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lawson Threats

  1. Rising costs of labour, fuel, food products etc.
  2. Intensification of competition from other retail chains
  3. Recessionary Japanese and Global Economy

The threats in the SWOT Analysis of Lawson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lawson SWOT analysis.

Read Similar SWOT analysis

About Lawson

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Lawson Holdings


Food Retail


Lifestyle and Retail

Tagline/ Slogan



High quality products and high shopping experience to its customers

Lawson STP

Upper middle and upper class urban households

Target Market

Individuals who prefer shopping under one roof


Providing multi-brand, convenient shopping experience with high quality, premium products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lawson. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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