Published in Lifestyle and Retail category by MBA Skool Team
Nilgiris Store is one of the leading brands in the lifestyle and retail sector. Nilgiris Store SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nilgiris Store:
One of the oldest supermarket chains in India with origins dating back to 1905
Over 90 stores run in south India
Sells its own range of manufactured products with a very high brand recall value
Wide product portfolio across Dairy, Staples and Bakery
Above are the strengths in the SWOT Analysis of Nilgiris Store. The strengths of Nilgiris Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nilgiris Store Weaknesses
Lack of advanced Information technology when comparedtoglobal competitors
No clear strategy for differentiation from its competitors
These were the weaknesses in the Nilgiris Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nilgiris Store Opportunities
Expand into other states
Upgrade its IT Information Systems
Above we covered the opportunities in Nilgiris Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nilgiris Store Threats
Rising threat in retail sector from big foreign players like Walmart
Rising costs of inputs, fuel, labour, raw materials etc.
The threats in the SWOT Analysis of Nilgiris Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Quality products at competitive rates all under one roof
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