Nilgiris Store SWOT Analysis, Competitors & USP

Nilgiris Store SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nilgiris Store, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nilgiris Store to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nilgiris Store is one of the leading brands in the lifestyle and retail sector.

The article below lists the Nilgiris Store SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nilgiris Store SWOT Analysis:

SWOT Analysis of Nilgiris Store

For Nilgiris Store, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nilgiris Store Strengths

The strengths of Nilgiris Store looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nilgiris Store :

1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery

Nilgiris Store Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nilgiris Store SWOT Analysis:

1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors

Nilgiris Store Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nilgiris Store SWOT Analysis:

1.Expand into other states
2.Upgrade its IT Information Systems

Nilgiris Store Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nilgiris Store are as mentioned:

1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.

Nilgiris Store Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nilgiris Store:

1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores

Hence this concludes the Nilgiris Store SWOT analysis.

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About Nilgiris Store

Nilgiris Store Overview
Parent Company	Nilgiris Store
Category	Food Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	At the heart of great taste. Since 1905
USP	oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products
Nilgiris Store STP
Segmentation	Price conscious, value-for-money seeking consumers
Target Market	Middle income households
Positioning	Quality products at competitive rates all under one roof

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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