Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Nilgiris Store analyses the brand by its strengths, weaknesses, opportunities & threats. In Nilgiris Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nilgiris Store to benchmark its business & performance as compared to the competitors. Nilgiris Store is one of the leading brands in the lifestyle and retail sector.
The table below lists the Nilgiris Store SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nilgiris Store competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Quality products at competitive rates all under one roof
SWOT Analysis of Nilgiris Store
Nilgiris Store Strengths
Below are the Strengths in the SWOT Analysis of Nilgiris Store:
1. One of the oldest supermarket chains in India with origins dating back to 1905 2. Over 90 stores run in south India 3. Sells its own range of manufactured products with a very high brand recall value 4. Wide product portfolio across Dairy, Staples and Bakery
Nilgiris Store Weaknesses
Here are the weaknesses in the Nilgiris Store SWOT Analysis:
1. Lack of advanced Information technology when comparedtoglobal competitors 2.No clear strategy for differentiation from its competitors
Nilgiris Store Opportunities
Following are the Opportunities in Nilgiris Store SWOT Analysis:
1.Expand into other states 2.Upgrade its IT Information Systems
Nilgiris Store Threats
The threats in the SWOT Analysis of Nilgiris Store are as mentioned:
1.Rising threat in retail sector from big foreign players like Walmart 2. Rising costs of inputs, fuel, labour, raw materials etc.
Nilgiris Store Competition
Nilgiris Store Competitors
Below are the top 3 competitors of Nilgiris Store:
1.Namdhari’s Fresh 2. Big apple 3.Local convenience stores
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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