Nilgiris Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nilgiris Store analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nilgiris Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nilgiris Store to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nilgiris Store is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nilgiris Store competitors and includes Nilgiris Store target market, segmentation, positioning & Unique Selling Proposition (USP).

Nilgiris Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nilgiris Store Brand Analysis
Parent Company

Nilgiris Store


Food Retail


Lifestyle and Retail

Tagline/ Slogan

At the heart of great taste. Since 1905


oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products

Nilgiris Store STP
Nilgiris Store Segmentation

Price conscious, value-for-money seeking consumers

Nilgiris Store Target Market

Middle income households

Nilgiris Store Positioning

Quality products at competitive rates all under one roof

Nilgiris Store SWOT Analysis
Nilgiris Store Strengths

Below are the Strengths in the SWOT Analysis of Nilgiris Store:

1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery

Nilgiris Store Weaknesses

Here are the weaknesses in the Nilgiris Store SWOT Analysis:

1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors

Nilgiris Store Opportunities

Following are the Opportunities in Nilgiris Store SWOT Analysis:

1.Expand into other states
2.Upgrade its IT Information Systems

Nilgiris Store Threats

The threats in the SWOT Analysis of Nilgiris Store are as mentioned:

1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.

Nilgiris Store Competition

Below are the top 3 Nilgiris Store competitors:

1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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