Nilgiris Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3672

SWOT Analysis of Nilgiris Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nilgiris Store

Parent Company

Nilgiris Store


Food Retail


Lifestyle and Retail

Tagline/ Slogan

At the heart of great taste. Since 1905


oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products

Nilgiris Store STP


Price conscious, value-for-money seeking consumers

Target Group

Middle income households


Quality products at competitive rates all under one roof

Nilgiris Store SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nilgiris Store :

1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery


1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors


1.Expand into other states
2.Upgrade its IT Information Systems


1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.

Nilgiris Store Competition


Below are the 3 main Nilgiris Store competitors :

1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores

The brandguide table above concludes the Nilgiris Store SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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