Nilgiris Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4397

SWOT analysis of Nilgiris Store analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nilgiris Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nilgiris Store to benchmark its business & performance as compared to the competitors and industry. Nilgiris Store is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Nilgiris Store competitors and elaborates Nilgiris Store market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nilgiris Store SWOT, Competitors, Marketing STP & Brand analysis Table
Nilgiris Store Brand Analysis
Parent Company

Nilgiris Store

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

At the heart of great taste. Since 1905

USP

oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products

Nilgiris Store STP
Segment

Price conscious, value-for-money seeking consumers

Target Group

Middle income households

Positioning

Quality products at competitive rates all under one roof

Nilgiris Store SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nilgiris Store. Strengths are:

1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery

Weaknesses

Here are the weaknesses in the Nilgiris Store SWOT Analysis:

1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors

Opportunities

Following are the Opportunities in Nilgiris Store SWOT Analysis:

1.Expand into other states
2.Upgrade its IT Information Systems

Threats

The threats in the SWOT Analysis of Nilgiris Store are as mentioned:

1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.

Nilgiris Store Competition
Competitors

Below are the top 3 Nilgiris Store competitors:

1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores

The brandguide table above concludes the Nilgiris Store SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nilgiris Store. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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