SWOT analysis of Nilgiris Store analyses the brand by its strengths, weaknesses, opportunities & threats. In Nilgiris Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nilgiris Store to benchmark its business & performance as compared to the competitors. Nilgiris Store is one of the leading brands in the lifestyle and retail sector.
The table below lists the Nilgiris Store SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nilgiris Store competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Nilgiris Store Brand Analysis | |
---|---|
Parent Company |
Nilgiris Store |
Category |
Food Retail |
Sector | |
Tagline/ Slogan |
At the heart of great taste. Since 1905 |
USP |
oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products |
Nilgiris Store STP | |
Segment |
Price conscious, value-for-money seeking consumers |
Target Group |
Middle income households |
Positioning |
Quality products at competitive rates all under one roof |
SWOT Analysis of Nilgiris Store | |
Nilgiris Store Strengths |
Below are the Strengths in the SWOT Analysis of Nilgiris Store: 1. One of the oldest supermarket chains in India with origins dating back to 1905 |
Nilgiris Store Weaknesses |
Here are the weaknesses in the Nilgiris Store SWOT Analysis: 1. Lack of advanced Information technology when comparedtoglobal competitors |
Nilgiris Store Opportunities |
Following are the Opportunities in Nilgiris Store SWOT Analysis: 1.Expand into other states |
Nilgiris Store Threats |
The threats in the SWOT Analysis of Nilgiris Store are as mentioned: 1.Rising threat in retail sector from big foreign players like Walmart |
Nilgiris Store Competition | |
Nilgiris Store Competitors |
Below are the top 3 competitors of Nilgiris Store: 1.Namdhari’s Fresh |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nilgiris Store. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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