Nilgiris Store SWOT Analysis, Competitors & USP

Nilgiris Store

Food Retail

Lifestyle and Retail

At the heart of great taste. Since 1905

oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products

Price conscious, value-for-money seeking consumers

Middle income households

Quality products at competitive rates all under one roof

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nilgiris Store. Strengths are:

1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery

Here are the weaknesses in the Nilgiris Store SWOT Analysis:

1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors

Following are the Opportunities in Nilgiris Store SWOT Analysis:

1.Expand into other states
2.Upgrade its IT Information Systems

The threats in the SWOT Analysis of Nilgiris Store are as mentioned:

1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.

Below are the top 3 Nilgiris Store competitors:

1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores