Safeway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Safeway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Safeway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safeway to benchmark its business & performance as compared to the competitors and industry. As of 2020, Safeway is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Safeway competitors and includes Safeway target market, segmentation, positioning & Unique Selling Proposition (USP).

Safeway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Safeway Brand Analysis
Parent Company

Safeway Inc


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Ingredients for life


‘Fresh to your Door’ services offered for free home delivery

Safeway STP
Safeway Segmentation

Large supermarkets for food product

Safeway Target Market

Lower, Middle income households

Safeway Positioning

Offering value-for –money

Safeway SWOT Analysis
Safeway Strengths

Below are the Strengths in the SWOT Analysis of Safeway:

1. Strong Customer loyalty programmes offered to customers for brand loyalty
2. Extremely popular private label brands
3. Focus on online retailing
4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign

5.One of the largest retail chain in North America

Safeway Weaknesses

Here are the weaknesses in the Safeway SWOT Analysis:

1.Low brand recall outside North America
2.Increasing operating costsand highly imitable business model

Safeway Opportunities

Following are the Opportunities in Safeway SWOT Analysis:

1.Expand into emerging economies and other continents
2.Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Explore other store formats such as hypermarkets etc.

Safeway Threats

The threats in the SWOT Analysis of Safeway are as mentioned:

1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Threat from local convenience stores in countries like Russia, Netherlands

Safeway Competition

Below are the top 3 Safeway competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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