Safeway SWOT Analysis, Competitors & USP
SWOT analysis of Safeway analyses the brand by its strengths, weaknesses, opportunities & threats. In Safeway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Safeway to benchmark its business & performance as compared to the competitors. Safeway is one of the leading brands in the lifestyle and retail sector.
The table below lists the Safeway SWOT (Strengths, Weaknesses, Opportunities, Threats), top Safeway competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Safeway Brand Analysis | |
|---|---|
| Parent Company |
Safeway Inc |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Ingredients for life |
| USP |
‘Fresh to your Door’ services offered for free home delivery |
| Safeway STP | |
| Segment |
Large supermarkets for food product |
| Target Group |
Lower, Middle income households |
| Positioning |
Offering value-for –money |
| SWOT Analysis of Safeway | |
| Safeway Strengths |
Below are the Strengths in the SWOT Analysis of Safeway: 1. Strong Customer loyalty programmes offered to customers for brand loyalty 5.One of the largest retail chain in North America |
| Safeway Weaknesses |
Here are the weaknesses in the Safeway SWOT Analysis: 1.Low brand recall outside North America |
| Safeway Opportunities |
Following are the Opportunities in Safeway SWOT Analysis: 1.Expand into emerging economies and other continents |
| Safeway Threats |
The threats in the SWOT Analysis of Safeway are as mentioned: 1.Intensifying competition in organized retail |
| Safeway Competition | |
| Safeway Competitors |
Below are the top 3 competitors of Safeway: 1.Kroger’s |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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