Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Safeway analyses the brand by its strengths, weaknesses, opportunities & threats. In Safeway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Safeway to benchmark its business & performance as compared to the competitors. Safeway is one of the leading brands in the lifestyle and retail sector.
The article below lists the Safeway SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Safeway SWOT Analysis:
For Safeway, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Safeway looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Safeway :
1. Strong Customer loyalty programmes offered to customers for brand loyalty 2. Extremely popular private label brands 3. Focus on online retailing 4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign
5.One of the largest retail chain in North America
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Safeway SWOT Analysis:
1.Low brand recall outside North America 2.Increasing operating costsand highly imitable business model
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Safeway SWOT Analysis:
1.Expand into emerging economies and other continents 2.Seek acquisitions and strategic partnerships to increase reach and number of stores 3. Explore other store formats such as hypermarkets etc.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Safeway are as mentioned:
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices 3.Threat from local convenience stores in countries like Russia, Netherlands
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Safeway:
‘Fresh to your Door’ services offered for free home delivery
Large supermarkets for food product
Lower, Middle income households
Offering value-for –money
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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