Safeway SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5427

SWOT analysis of Safeway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Safeway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safeway to benchmark its business & performance as compared to the competitors and industry. Safeway is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Safeway competitors and elaborates Safeway market segmentation, target group, positioning & Unique Selling Proposition (USP).

Safeway SWOT, Competitors, Marketing STP & Brand analysis Table
Safeway Brand Analysis
Parent Company

Safeway Inc


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Ingredients for life


‘Fresh to your Door’ services offered for free home delivery

Safeway STP

Large supermarkets for food product

Target Group

Lower, Middle income households


Offering value-for –money

Safeway SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Safeway. Strengths are:

1. Strong Customer loyalty programmes offered to customers for brand loyalty
2. Extremely popular private label brands
3. Focus on online retailing
4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign

5.One of the largest retail chain in North America


Here are the weaknesses in the Safeway SWOT Analysis:

1.Low brand recall outside North America
2.Increasing operating costsand highly imitable business model


Following are the Opportunities in Safeway SWOT Analysis:

1.Expand into emerging economies and other continents
2.Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Explore other store formats such as hypermarkets etc.


The threats in the SWOT Analysis of Safeway are as mentioned:

1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Threat from local convenience stores in countries like Russia, Netherlands

Safeway Competition

Below are the top 3 Safeway competitors:


The brandguide table above concludes the Safeway SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Safeway. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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