Safeway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Safeway Inc

Food Retail

Lifestyle and Retail

Ingredients for life

‘Fresh to your Door’ services offered for free home delivery

Large supermarkets for food product

Lower, Middle income households

Offering value-for –money

Below are the Strengths in the SWOT Analysis of Safeway:

1. Strong Customer loyalty programmes offered to customers for brand loyalty
2. Extremely popular private label brands
3. Focus on online retailing
4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign

5.One of the largest retail chain in North America

Here are the weaknesses in the Safeway SWOT Analysis:

1.Low brand recall outside North America
2.Increasing operating costsand highly imitable business model

Following are the Opportunities in Safeway SWOT Analysis:

1.Expand into emerging economies and other continents
2.Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Explore other store formats such as hypermarkets etc.

The threats in the SWOT Analysis of Safeway are as mentioned:

1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Threat from local convenience stores in countries like Russia, Netherlands

Below are the top 3 Safeway competitors:

1.Kroger’s
2.Walmart
3.Woolsworth