Safeway SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Safeway SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Safeway, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safeway to benchmark its business & performance as compared to the competitors, and make strategic improvements. Safeway is one of the leading brands in the lifestyle and retail sector.

The article below lists the Safeway SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Safeway SWOT Analysis:

SWOT Analysis of Safeway

For Safeway, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Safeway Strengths

The strengths of Safeway looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Safeway :

1. Strong Customer loyalty programmes offered to customers for brand loyalty
2. Extremely popular private label brands
3. Focus on online retailing
4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign

5.One of the largest retail chain in North America

Safeway Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Safeway SWOT Analysis:

1.Low brand recall outside North America
2.Increasing operating costsand highly imitable business model

Safeway Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Safeway SWOT Analysis:

1.Expand into emerging economies and other continents
2.Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Explore other store formats such as hypermarkets etc.

Safeway Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Safeway are as mentioned:

1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Threat from local convenience stores in countries like Russia, Netherlands

Safeway Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Safeway:


Hence this concludes the Safeway SWOT analysis.

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About Safeway

Safeway Overview
Parent Company

Safeway Inc


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Ingredients for life


‘Fresh to your Door’ services offered for free home delivery

Safeway STP

Large supermarkets for food product

Target Market

Lower, Middle income households


Offering value-for –money

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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