Sysco Discount Food Center SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2179

SWOT Analysis of Sysco Discount Food Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sysco Discount Food Centre

Parent Company

Sysco Corporation


Food retail


Lifestyle and Retail

Tagline/ Slogan

Good things come from Sysco


Market leader for food-away-from-home clients such as educational institutes, hospitals, offices, inns etc.



Food discount store

Target Group

Big and small Institutions requiring Food-service and food-away-from home


Offering fresh, large variety and quick service of food products at affordable prices

SWOT Analysis


1. Global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. 
2. World's largest broadline food distributor; it has more than 400,000 clients in a wide array of fields; operates over 200 food facilities throughout USA, Canada and Ireland
3. Work hand-in-hand with growers and other suppliers to make sure our products meet our own and our customers’ high standards
4. The company undertook high synergy and successful Acquisitions such as that of Asian foods and SERCA foodservices

5.Hugely popular private brands reputed for its fine quality and utility


1.Highly service-oriented nature of business unlike its competitors making it difficult to sustain consumer’s expected service levels
2.Limited market share owing to intensely competitive industry


1.Growth in its management consultancy business to its clients such as helping restaurants to improve their performance through conducting market analysis, menu-designing, pricing strategy, and business planning.
2.Strengtheing of SYGMA network, the company’s subsidiary that manages distribution of  food and non-food products to chain restaurants throughout US


1.High salesforce turnover experienced in Us and Canada
2.rising labour and fuel costs in USA
3.Stiff competition from other food retailers in this segment



1.US Foods
2.Performance Food Group
3.Edward Don & company

4.Gordon Food Service

The table above concludes the Sysco Discount Food Center SWOT analysis along with its marketing and brand parameters.


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