Couche-Tard SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2512

SWOT Analysis of Couche-Tard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Alimentation Couche-Tard Inc.


Food Retail


Lifestyle and Retail

Tagline/ Slogan

The little corner store


Known for its widespread accessibility largely through gas and fuel stations



Convenience stores

Target Group

On-the-go shoppers, people who are travelling and local households


Small convenience stores that stock food and beverage items,  motor fuel and other products and services

SWOT Analysis


1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia.
2. Extensive product line of private brands s
3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night
4. Extensive growth seen from acquisitions of Irving Oil stores, Statoil, Casey general stores etc.


1.Limited presence on the online e-commerce channel
2.No presence in emergingpotential countries like India, Russia etc


1. Extensive advertising
2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 
3. Growth in emerging economies through alliances and acquisitions


1. Increasing competition in organized retail across multiple store formats
2.Rising food, fuel prices globally



1.7- eleven stores
2.Exxon Mobile stores
3.Royal Dutch Shell Plc

The table above concludes the Couche-Tard SWOT analysis along with its marketing and brand parameters.


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