Couche-Tard SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Couche-Tard analyses the brand by its strengths, weaknesses, opportunities & threats. In Couche-Tard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Couche-Tard to benchmark its business & performance as compared to the competitors. Couche-Tard is one of the leading brands in the lifestyle and retail sector.

The table below lists the Couche-Tard SWOT (Strengths, Weaknesses, Opportunities, Threats), top Couche-Tard competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Couche-Tard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Couche-Tard Brand Analysis
Parent Company

Alimentation Couche-Tard Inc.


Food Retail


Lifestyle and Retail

Tagline/ Slogan

The little corner store


Known for its widespread accessibility largely through gas and fuel stations

Couche-Tard STP

Convenience stores

Target Group

On-the-go shoppers, people who are travelling and local households


Small convenience stores that stock food and beverage items,  motor fuel and other products and services

SWOT Analysis of Couche-Tard
Couche-Tard Strengths

Below are the Strengths in the SWOT Analysis of Couche-Tard:

1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia.
2. Extensive product line of private brands s
3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night
4. Extensive growth seen from acquisitions of Irving Oil stores, Statoil, Casey general stores etc.

Couche-Tard Weaknesses

Here are the weaknesses in the Couche-Tard SWOT Analysis:

1.Limited presence on the online e-commerce channel
2.No presence in emergingpotential countries like India, Russia etc

Couche-Tard Opportunities

Following are the Opportunities in Couche-Tard SWOT Analysis:

1. Extensive advertising
2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 
3. Growth in emerging economies through alliances and acquisitions

Couche-Tard Threats

The threats in the SWOT Analysis of Couche-Tard are as mentioned:

1. Increasing competition in organized retail across multiple store formats
2.Rising food, fuel prices globally

Couche-Tard Competition
Couche-Tard Competitors

Below are the top 3 competitors of Couche-Tard:

1.7- eleven stores
2.Exxon Mobile stores
3.Royal Dutch Shell Plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Couche-Tard. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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