Couche-Tard SWOT Analysis, Competitors & USP

Couche-Tard SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Couche-Tard, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Couche-Tard to benchmark its business & performance as compared to the competitors, and make strategic improvements. Couche-Tard is one of the leading brands in the lifestyle and retail sector.

The article below lists the Couche-Tard SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Couche-Tard SWOT Analysis:

SWOT Analysis of Couche-Tard

For Couche-Tard, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Couche-Tard Strengths

The strengths of Couche-Tard looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Couche-Tard :

1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia.
2. Extensive product line of private brands s
3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night
4. Extensive growth seen from acquisitions of Irving Oil stores, Statoil, Casey general stores etc.

Couche-Tard Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Couche-Tard SWOT Analysis:

1.Limited presence on the online e-commerce channel
2.No presence in emergingpotential countries like India, Russia etc

Couche-Tard Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Couche-Tard SWOT Analysis:

1. Extensive advertising
2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 
3. Growth in emerging economies through alliances and acquisitions

Couche-Tard Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Couche-Tard are as mentioned:

1. Increasing competition in organized retail across multiple store formats
2.Rising food, fuel prices globally

Couche-Tard Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Couche-Tard:

1.7- eleven stores
2.Exxon Mobile stores
3.Royal Dutch Shell Plc

Hence this concludes the Couche-Tard SWOT analysis.

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About Couche-Tard

Couche-Tard Overview
Parent Company	Alimentation Couche-Tard Inc.
Category	Food Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	The little corner store
USP	Known for its widespread accessibility largely through gas and fuel stations
Couche-Tard STP
Segmentation	Convenience stores
Target Market	On-the-go shoppers, people who are travelling and local households
Positioning	Small convenience stores that stock food and beverage items,  motor fuel and other products and services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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