Herbalife SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Herbalife analyses the brand by its strengths, weaknesses, opportunities & threats. In Herbalife SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Herbalife to benchmark its business & performance as compared to the competitors. Herbalife is one of the leading brands in the lifestyle and retail sector.

The table below lists the Herbalife SWOT (Strengths, Weaknesses, Opportunities, Threats), top Herbalife competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Herbalife SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Herbalife Brand Analysis
Parent Company

Herbalife Pvt. Ltd.


Drug retail


Lifestyle and Retail

Tagline/ Slogan

Nutrition for a better life


network marketing approach and outstanding product offerings make Herbalife the best company in this space

Herbalife STP

Drug retail store

Target Group

Heath conscious individuals belonging to middle and high income segments


a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets and countries worldwide

SWOT Analysis of Herbalife
Herbalife Strengths

Below are the Strengths in the SWOT Analysis of Herbalife:

1. Outstanding product offerings of high quality, utility and brand image
2. The company has put in a place a sound network marketing approach that is reaping higher sales
3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc.
4. Geographically diverse business with its footprint in many countries

Herbalife Weaknesses

Here are the weaknesses in the Herbalife SWOT Analysis:

1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management
2. Insufficient popularity in many countries

Herbalife Opportunities

Following are the Opportunities in Herbalife SWOT Analysis:

1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies
2.Introducing useful customer loyalty schemes
3.Training the workforce better

Herbalife Threats

The threats in the SWOT Analysis of Herbalife are as mentioned:

1.Threats from increasing competition in this segment by big players
2.Rising cost of R&D in drug discovery and development
3.Governmental legislations and limitations related to health care

Herbalife Competition
Herbalife Competitors

Below are the top 3 competitors of Herbalife:

2.Shoppers Drug mart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Herbalife. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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