Herbalife SWOT Analysis, Competitors & USP

Herbalife Pvt. Ltd.

Drug retail

Lifestyle and Retail

Nutrition for a better life

network marketing approach and outstanding product offerings make Herbalife the best company in this space

Drug retail store

Heath conscious individuals belonging to middle and high income segments

a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets and countries worldwide

Below are the Strengths in the SWOT Analysis of Herbalife:

1. Outstanding product offerings of high quality, utility and brand image
2. The company has put in a place a sound network marketing approach that is reaping higher sales
3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc.
4. Geographically diverse business with its footprint in many countries

Here are the weaknesses in the Herbalife SWOT Analysis:

1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management
2. Insufficient popularity in many countries

Following are the Opportunities in Herbalife SWOT Analysis:

1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies
2.Introducing useful customer loyalty schemes
3.Training the workforce better

The threats in the SWOT Analysis of Herbalife are as mentioned:

1.Threats from increasing competition in this segment by big players
2.Rising cost of R&D in drug discovery and development
3.Governmental legislations and limitations related to health care

Below are the top 3 competitors of Herbalife:

1.Walgreen
2.Shoppers Drug mart
3.Riteaid