Herbalife SWOT Analysis, Competitors & USP

SWOT analysis of Herbalife analyses the brand by its strengths, weaknesses, opportunities & threats. In Herbalife SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Herbalife to benchmark its business & performance as compared to the competitors. Herbalife is one of the leading brands in the lifestyle and retail sector.

The article below lists the Herbalife SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Herbalife SWOT Analysis:

SWOT Analysis of Herbalife

For Herbalife, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Herbalife Strengths

The strengths of Herbalife looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Herbalife :

1. Outstanding product offerings of high quality, utility and brand image
2. The company has put in a place a sound network marketing approach that is reaping higher sales
3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc.
4. Geographically diverse business with its footprint in many countries

Herbalife Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Herbalife SWOT Analysis:

1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management
2. Insufficient popularity in many countries

Herbalife Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Herbalife SWOT Analysis:

1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies
2.Introducing useful customer loyalty schemes
3.Training the workforce better

Herbalife Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Herbalife are as mentioned:

1.Threats from increasing competition in this segment by big players
2.Rising cost of R&D in drug discovery and development
3.Governmental legislations and limitations related to health care

Herbalife Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Herbalife:

1.Walgreen
2.Shoppers Drug mart
3.Riteaid

Hence this concludes the Herbalife SWOT analysis.

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About Herbalife

Herbalife Overview
Parent Company	Herbalife Pvt. Ltd.
Category	Drug retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Nutrition for a better life
USP	network marketing approach and outstanding product offerings make Herbalife the best company in this space
Herbalife STP
Segmentation	Drug retail store
Target Market	Heath conscious individuals belonging to middle and high income segments
Positioning	a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets and countries worldwide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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