Whole Foods Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7867

SWOT Analysis of Whole Foods Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Whole Foods Market

Parent Company

Whole food Market Inc., USA


Food Retail


Lifestyle and Retail

Tagline/ Slogan

America’s healthiest food store


Differentiation from competitors by focus on high quality fresh produce, organic and healthy food products



Grocery store, Healthy food store

Target Corporation Group

Health conscious individuals who value quality


Emphasis on high quality, fresh produce and organic,  healthy food items

SWOT Analysis


1. Whole Foods remains the marquee brand in organics, especially after its acquisition of Wild Oats. Its competition basically amounts to the Joe's and traditional grocers that are devoting more of their shelves to organic items

2. Selling premium organic groceries in an upscale setting provides a little more wiggle room in mark-ups than traditional supermarkets

3. Good presence in US

4. Availability of diverse range of food products


1. Despite its competitive, value-based pricing  for food products, the healthy food products still are perceived to be costlier than the products sold by competitors

2. Saturating the market also finds Whole Foods entering smaller markets with smaller stores.


1. International expansion

2. Private label growth

3. Value added services such as in-store health clinic, consultation services could be provided


1. Wal-Mart continues to push into groceries, with Target Corporation following suit. Their organic offerings are limited at the moment, but they have the ability to compete aggressively on price

2. Rising labour and fuel costs

3. Downfall in economy will discourage customer from purchasing high quality, premium health food products



2.Target Corporation


The table above concludes the Whole Foods Market SWOT analysis along with its marketing and brand parameters.


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