CP ALL Public Company Limited SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3957

SWOT Analysis of CP ALL Public Company Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL


Value for money



Convenience stores

Target Group

Price sensitive lower and middle income households


A world class grocery shopping experience

SWOT Analysis


1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty


1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores


1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

4. Rising middle class


1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel



2.Family Mart

The table above concludes the CP ALL Public Company Limited SWOT analysis along with its marketing and brand parameters.


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