CP ALL Public Company Limited SWOT Analysis
CP ALL Public Company Limited is one of the leading brands in the lifestyle and retail sector. CP ALL Public Company Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CP ALL Public Company Limited:
Quick Glance:
CP ALL Public Company Limited Strengths
- Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
- Significant presence in online selling
- High brand awareness and customer loyalty
Above are the strengths in the SWOT Analysis of CP ALL Public Company Limited. The strengths of CP ALL Public Company Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CP ALL Public Company Limited Weaknesses
- Highly imitable business model
- Increasing operating costs
- Variability in quality of services rendered across different stores
These were the weaknesses in the CP ALL Public Company Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CP ALL Public Company Limited Opportunities
- See extensive growth through the 7-Eleven convenience store formats in emerging economies
- Enter into strategic alliances
- Promote sales through its line of private brands
- Rising middle class
Above we covered the opportunities in CP ALL Public Company Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CP ALL Public Company Limited Threats
- Downfall of the global economy
- Rising competition from other international retailers
- Rising cost of food articles and fuel
The threats in the SWOT Analysis of CP ALL Public Company Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the CP ALL Public Company Limited SWOT analysis.
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About CP ALL Public Company Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
CP ALL Public Company Limited | |
| Parent Company |
Charoen Pokphand Group |
|---|---|
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Life is better with ALL |
| USP |
Value for money |
| CP ALL Public Company Limited STP | |
| Segmentation |
Convenience stores |
| Target Market |
Price sensitive lower and middle income households |
| Positioning |
A world class grocery shopping experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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