CP ALL Public Company Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of CP ALL Public Company Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In CP ALL Public Company Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CP ALL Public Company Limited to benchmark its business & performance as compared to the competitors. CP ALL Public Company Limited is one of the leading brands in the lifestyle and retail sector.

The article below lists the CP ALL Public Company Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CP ALL Public Company Limited SWOT Analysis:

SWOT Analysis of CP ALL Public Company Limited

For CP ALL Public Company Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CP ALL Public Company Limited Strengths

The strengths of CP ALL Public Company Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CP ALL Public Company Limited :

1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty

CP ALL Public Company Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CP ALL Public Company Limited SWOT Analysis:

1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores


CP ALL Public Company Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CP ALL Public Company Limited SWOT Analysis:

1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

4. Rising middle class

CP ALL Public Company Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CP ALL Public Company Limited are as mentioned:

1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel


CP ALL Public Company Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of CP ALL Public Company Limited:

1.Lawson 
2.Family Mart

Hence this concludes the CP ALL Public Company Limited SWOT analysis.

Continue reading more about the brand/company.

About CP ALL Public Company Limited

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL

USP

Value for money

CP ALL Public Company Limited STP
Segmentation

Convenience stores

Target Market

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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