CP ALL Public Company Limited SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5698

SWOT analysis of CP ALL Public Company Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. CP ALL Public Company Limited is one of the leading brands in the lifestyle and retail sector. The table below also lists the top CP ALL Public Company Limited competitors and elaborates CP ALL Public Company Limited segmentation, targeting, positioning & USP.

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL

USP

Value for money

CP ALL Public Company Limited STP

Segment

Convenience stores

Target Group

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

CP ALL Public Company Limited SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CP ALL Public Company Limited. Strengths are:

1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty

Weaknesses

Here are the weaknesses in the CP ALL Public Company Limited SWOT Analysis:

1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores

Opportunities

Following are the Opportunities in CP ALL Public Company Limited SWOT Analysis:

1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

4. Rising middle class

Threats

The threats in the SWOT Analysis of CP ALL Public Company Limited are as mentioned:

1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel

CP ALL Public Company Limited Competition

Competitors

Below are the top 2 CP ALL Public Company Limited competitors:

1.Lawson 
2.Family Mart

The brandguide table above concludes the CP ALL Public Company Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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