CP ALL Public Company Limited SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5333

SWOT Analysis of CP ALL Public Company Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL


Value for money

CP ALL Public Company Limited STP


Convenience stores

Target Group

Price sensitive lower and middle income households


A world class grocery shopping experience

CP ALL Public Company Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CP ALL Public Company Limited :

1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty


1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores


1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

4. Rising middle class


1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel

CP ALL Public Company Limited Competition


Below are the 2 main CP ALL Public Company Limited competitors :

2.Family Mart

The brandguide table above concludes the CP ALL Public Company Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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