CP ALL Public Company Limited SWOT Analysis, Competitors & USP
SWOT analysis of CP ALL Public Company Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In CP ALL Public Company Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like CP ALL Public Company Limited to benchmark its business & performance as compared to the competitors. CP ALL Public Company Limited is one of the leading brands in the lifestyle and retail sector.
The table below lists the CP ALL Public Company Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top CP ALL Public Company Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
CP ALL Public Company Limited | |
| Parent Company |
Charoen Pokphand Group |
|---|---|
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Life is better with ALL |
| USP |
Value for money |
| CP ALL Public Company Limited STP | |
| Segment |
Convenience stores |
| Target Group |
Price sensitive lower and middle income households |
| Positioning |
A world class grocery shopping experience |
| SWOT Analysis of CP ALL Public Company Limited | |
| CP ALL Public Company Limited Strengths |
Below are the Strengths in the SWOT Analysis of CP ALL Public Company Limited: 1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan |
| CP ALL Public Company Limited Weaknesses |
Here are the weaknesses in the CP ALL Public Company Limited SWOT Analysis: 1.Highly imitable business model |
| CP ALL Public Company Limited Opportunities |
Following are the Opportunities in CP ALL Public Company Limited SWOT Analysis: 1.See extensive growth through the 7-Eleven convenience store formats in emerging economies 4. Rising middle class |
| CP ALL Public Company Limited Threats |
The threats in the SWOT Analysis of CP ALL Public Company Limited are as mentioned: 1.Downfall of the global economy |
| CP ALL Public Company Limited Competition | |
| CP ALL Public Company Limited Competitors |
Below are the top 2 competitors of CP ALL Public Company Limited: 1.Lawson |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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