CP ALL Public Company Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of CP ALL Public Company Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In CP ALL Public Company Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CP ALL Public Company Limited to benchmark its business & performance as compared to the competitors. CP ALL Public Company Limited is one of the leading brands in the lifestyle and retail sector.

The table below lists the CP ALL Public Company Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top CP ALL Public Company Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

CP ALL Public Company Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL

USP

Value for money

CP ALL Public Company Limited STP
Segment

Convenience stores

Target Group

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

SWOT Analysis of CP ALL Public Company Limited
CP ALL Public Company Limited Strengths

Below are the Strengths in the SWOT Analysis of CP ALL Public Company Limited:

1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty

CP ALL Public Company Limited Weaknesses

Here are the weaknesses in the CP ALL Public Company Limited SWOT Analysis:

1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores

CP ALL Public Company Limited Opportunities

Following are the Opportunities in CP ALL Public Company Limited SWOT Analysis:

1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

4. Rising middle class

CP ALL Public Company Limited Threats

The threats in the SWOT Analysis of CP ALL Public Company Limited are as mentioned:

1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel

CP ALL Public Company Limited Competition
CP ALL Public Company Limited Competitors

Below are the top 2 competitors of CP ALL Public Company Limited:

1.Lawson 
2.Family Mart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CP ALL Public Company Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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