Booker Group SWOT Analysis
Booker Group is one of the leading brands in the lifestyle and retail sector. Booker Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Booker Group:
Quick Glance:
Booker Group Strengths
- Offers branded and private-label to over nearly 500,000 customers including independent convenience stores, grocers, leisure outlets, pubs and restaurants
- Approximately 18,000 product lines – branded and private label grocery products, fresh and frozen food, beer, wine, spirits, tobacco and non-food items
- Operates through more than 170 branches in UK providing free delivery services
- Strong presence in the foodservice channel and low-cost retailers 5. Strong focus on providing cost-effective meal solutions and better customer service.
- The group owns number of “own label brands” like Lichfields, Euro Shopper, etc.
- Acquisition of Makro C&C from Metro which helped it to increase its reach
Above are the strengths in the SWOT Analysis of Booker Group. The strengths of Booker Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Booker Group Weaknesses
- Brand dilution of own brands due to over-extension
- Slow expansion strategies: presence in relatively few countries despite being about 180 years old
These were the weaknesses in the Booker Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Booker Group Opportunities
- Unorganized Emerging markets can be targeted to increase the reach
- E-Commerce and M-Commerce are the medium not explored much to increase the revenue
- Growing health consciousness among consumers can led to higher sale of good quality product
- Reducing the number of overlapping brands and repositioning the brands
Above we covered the opportunities in Booker Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Booker Group Threats
- Rising Commodity prices can force to increase selling price
- Decline in number of small independent retailers
- High competition from other international players like Walmart
The threats in the SWOT Analysis of Booker Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Booker Group SWOT analysis.
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About Booker Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Booker Group Overview | |
|---|---|
| Parent Company |
Booker Group |
| Category |
Food Wholesaling |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
UK’s largest cash and carry operator |
| Booker Group STP | |
| Segmentation |
Food Wholesalers |
| Target Market |
Young, price-conscious |
| Positioning |
UK’s leading food wholesaler |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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