Booker Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Booker Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Booker Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Booker Group to benchmark its business & performance as compared to the competitors. Booker Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the Booker Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Booker Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Booker Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Booker Group Brand Analysis
Parent Company

Booker Group


Food Wholesaling


Lifestyle and Retail

Tagline/ Slogan



UK’s largest cash and carry operator

Booker Group STP

Food Wholesalers

Target Group

Young, price-conscious


UK’s leading food wholesaler

SWOT Analysis of Booker Group
Booker Group Strengths

Below are the Strengths in the SWOT Analysis of Booker Group:

1. Offers branded and private-label to over nearly 500,000 customers including independent convenience stores, grocers, leisure outlets, pubs and restaurants

2. Approximately 18,000 product lines – branded and private label grocery products, fresh and frozen food, beer, wine, spirits, tobacco and non-food items

3. Operates through more than 170 branches in UK providing free delivery services

4. Strong presence in the foodservice channel and low-cost retailers     5. Strong focus on providing cost-effective meal solutions and better customer service.

6. The group owns number of “own label brands” like Lichfields, Euro Shopper, etc.
7. Acquisition of Makro C&C from Metro which helped it to increase its reach

Booker Group Weaknesses

Here are the weaknesses in the Booker Group SWOT Analysis:

1. Brand dilution of own brands due to over-extension
2. Slow expansion strategies: presence in relatively few countries despite being about 180 years old

Booker Group Opportunities

Following are the Opportunities in Booker Group SWOT Analysis:

1. Unorganized Emerging markets can be targeted to increase the reach
2. E-Commerce and M-Commerce are the medium not explored much to increase the revenue
3. Growing health consciousness among consumers can led to higher sale of good quality product

4. Reducing the number of overlapping brands and repositioning the brands

Booker Group Threats

The threats in the SWOT Analysis of Booker Group are as mentioned:

1. Rising Commodity prices can force to increase selling price
2. Decline in number of small independent retailers
3. High competition from other international players like Walmart

Booker Group Competition
Booker Group Competitors

Below are the top 3 competitors of Booker Group:

1. Walmart
2. Tesco
3. Costco


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Booker Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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