Published in Lifestyle and Retail category by MBA Skool Team
Booker Group is one of the leading brands in the lifestyle and retail sector. Booker Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Booker Group:
Offers branded and private-label to over nearly 500,000 customers including independent convenience stores, grocers, leisure outlets, pubs and restaurants
Approximately 18,000 product lines – branded and private label grocery products, fresh and frozen food, beer, wine, spirits, tobacco and non-food items
Operates through more than 170 branches in UK providing free delivery services
Strong presence in the foodservice channel and low-cost retailers 5. Strong focus on providing cost-effective meal solutions and better customer service.
The group owns number of “own label brands” like Lichfields, Euro Shopper, etc.
Acquisition of Makro C&C from Metro which helped it to increase its reach
Above are the strengths in the SWOT Analysis of Booker Group. The strengths of Booker Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Booker Group Weaknesses
Brand dilution of own brands due to over-extension
Slow expansion strategies: presence in relatively few countries despite being about 180 years old
These were the weaknesses in the Booker Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Booker Group Opportunities
Unorganized Emerging markets can be targeted to increase the reach
E-Commerce and M-Commerce are the medium not explored much to increase the revenue
Growing health consciousness among consumers can led to higher sale of good quality product
Reducing the number of overlapping brands and repositioning the brands
Above we covered the opportunities in Booker Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Booker Group Threats
Rising Commodity prices can force to increase selling price
Decline in number of small independent retailers
High competition from other international players like Walmart
The threats in the SWOT Analysis of Booker Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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