SWOT analysis of IGA analyses the brand by its strengths, weaknesses, opportunities & threats. In IGA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like IGA to benchmark its business & performance as compared to the competitors. IGA is one of the leading brands in the lifestyle and retail sector.
The table below lists the IGA SWOT (Strengths, Weaknesses, Opportunities, Threats), top IGA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
IGA Brand Analysis | |
---|---|
Parent Company |
Metcash Trading Limited |
Category |
Supermarkets |
Sector | |
Tagline/ Slogan |
How the Locals Like it |
USP |
Independent grocers of Australia |
IGA STP | |
Segment |
Supermarket |
Target Group |
Independent Grocery Stores |
Positioning |
Trusted supplier of a variety of grocery and food brands to local stores |
SWOT Analysis of IGA | |
IGA Strengths |
Below are the Strengths in the SWOT Analysis of IGA: 1. Strong presence: 1400 plus stores across USA 5. Continuous community focused events like IGA Hometown Healthy Challenge, IGA Days, etc. 6. The brand has also been able to reach 30 countries wordwide |
IGA Weaknesses |
Here are the weaknesses in the IGA SWOT Analysis: 1. Debt concerns: High debt raised for acquisitions 3. Low market share owing to high competition |
IGA Opportunities |
Following are the Opportunities in IGA SWOT Analysis: 1. Company has a good chance of entering into online business segment |
IGA Threats |
The threats in the SWOT Analysis of IGA are as mentioned: 1. High concentration of power associated with two big supermarket chains |
IGA Competition | |
IGA Competitors |
Below are the top 3 competitors of IGA: 1. Woolworths |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IGA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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