IGA SWOT Analysis
IGA is one of the leading brands in the lifestyle and retail sector. IGA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of IGA:
Quick Glance:
IGA Strengths
- Strong presence: 1400 plus stores across USA
- Prominent brand name: presence in USA for decades
- Successful promotions and offers like 200% guarantee, Say G’day Day, etc.
- Self-owned trusted IGA Brands such IGA Apple juice, IGA olive oil, etc.
- Continuous community focused events like IGA Hometown Healthy Challenge, IGA Days, etc.
- The brand has also been able to reach 30 countries wordwide
Above are the strengths in the SWOT Analysis of IGA. The strengths of IGA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
IGA Weaknesses
- Debt concerns: High debt raised for acquisitions
- Low Margins due to price wars leading to dip in profits
- Low market share owing to high competition
These were the weaknesses in the IGA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
IGA Opportunities
- Company has a good chance of entering into online business segment
- It can position itself as the leading provider of healthy and fresh food products
- To increase its market share in the country by increasing in-house product portfolio and aggressive marketing strategy
Above we covered the opportunities in IGA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
IGA Threats
- High concentration of power associated with two big supermarket chains
- High dependence on macroscopic events like inflation, economy growth etc.
- Less famous house brands as compared to other super market chains
The threats in the SWOT Analysis of IGA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the IGA SWOT analysis.
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About IGA
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| IGA Overview | |
|---|---|
| Parent Company |
Metcash Trading Limited |
| Category |
Supermarkets |
| Sector | |
| Tagline/ Slogan |
How the Locals Like it |
| USP |
Independent grocers of Australia |
| IGA STP | |
| Segmentation |
Supermarket |
| Target Market |
Independent Grocery Stores |
| Positioning |
Trusted supplier of a variety of grocery and food brands to local stores |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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