IGA SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5049

SWOT analysis of IGA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IGA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IGA to benchmark its business & performance as compared to the competitors and industry. IGA is one of the leading brands in the lifestyle and retail sector. The table below also lists the top IGA competitors and elaborates IGA market segmentation, target group, positioning & Unique Selling Proposition (USP).

IGA SWOT, Competitors, Marketing STP & Brand analysis Table
IGA Brand Analysis
Parent Company

Metcash Trading Limited

Category

Supermarkets

Sector

Lifestyle and Retail

Tagline/ Slogan

How the Locals Like it

USP

Independent grocers of Australia

IGA STP
Segment

Supermarket

Target Group

Independent Grocery Stores

Positioning

Trusted supplier of a variety of grocery and food brands to local stores

IGA SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IGA. Strengths are:

1. Strong presence: 1400 plus stores across USA
2. Prominent brand name: presence in USA for decades
3. Successful promotions and offers like 200% guarantee, Say G’day        Day, etc.
4. Self-owned trusted IGA Brands such IGA Apple juice, IGA olive oil, etc.

5. Continuous community focused events like IGA Hometown Healthy Challenge, IGA Days, etc.

6. The brand has also been able to reach 30 countries wordwide

Weaknesses

Here are the weaknesses in the IGA SWOT Analysis:

1. Debt concerns: High debt raised for acquisitions
2. Low Margins due to price wars leading to dip in profits

3. Low market share owing to high competition

Opportunities

Following are the Opportunities in IGA SWOT Analysis:

1. Company has a good chance of entering into online business segment
2. It can position itself as the leading provider of healthy and fresh food products
3. To increase its market share in the country by increasing in-house product portfolio and aggressive marketing strategy

Threats

The threats in the SWOT Analysis of IGA are as mentioned:

1. High concentration of power associated with two big supermarket chains
2. High dependence on macroscopic events like inflation, economy growth etc.
3. Less famous house brands as compared to other super market chains

IGA Competition
Competitors

Below are the top 3 IGA competitors:

1. Woolworths
2. Coles
3. Aldi

 

The brandguide table above concludes the IGA SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IGA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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