SWOT analysis of NTUC FairPrice Co-Operative analyses the brand by its strengths, weaknesses, opportunities & threats. In NTUC FairPrice Co-Operative SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like NTUC FairPrice Co-Operative to benchmark its business & performance as compared to the competitors. NTUC FairPrice Co-Operative is one of the leading brands in the lifestyle and retail sector.
The table below lists the NTUC FairPrice Co-Operative SWOT (Strengths, Weaknesses, Opportunities, Threats), top NTUC FairPrice Co-Operative competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
NTUC FairPrice Co-Operative Brand Analysis | |
---|---|
Parent Company |
Singapore National Trades Union Congress (SNTUC) |
Category |
Supermarket Chain |
Sector | |
Tagline/ Slogan |
Singapore's very own |
USP |
Promise to provide a fair price |
NTUC FairPrice Co-Operative STP | |
Segment |
on the basis of Price, Age, Lifestyle |
Target Group |
Price conscious, Young Customer, Busy lifestyle |
Positioning |
Trusted place to shop, Moderate the cost of living in Singapore |
SWOT Analysis of NTUC FairPrice Co-Operative | |
NTUC FairPrice Co-Operative Strengths |
Below are the Strengths in the SWOT Analysis of NTUC FairPrice Co-Operative: 1. Good distribution network with more than 270 stores 5. Ease of shopping: Facility for online shopping and home delivery |
NTUC FairPrice Co-Operative Weaknesses |
Here are the weaknesses in the NTUC FairPrice Co-Operative SWOT Analysis: 1. Limited market share as it is restricted to Singapore |
NTUC FairPrice Co-Operative Opportunities |
Following are the Opportunities in NTUC FairPrice Co-Operative SWOT Analysis: 1. Potential of expansion in emerging economies; can become a global brand |
NTUC FairPrice Co-Operative Threats |
The threats in the SWOT Analysis of NTUC FairPrice Co-Operative are as mentioned: 1. Equally impressive competitors can result in reduced market share |
NTUC FairPrice Co-Operative Competition | |
NTUC FairPrice Co-Operative Competitors |
Below are the top 3 competitors of NTUC FairPrice Co-Operative: 1. Giant Singapore |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NTUC FairPrice Co-Operative. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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