NTUC FairPrice Co-Operative SWOT Analysis, Competitors & USP

Singapore National Trades Union Congress (SNTUC)

Supermarket Chain

Lifestyle and Retail

Singapore's very own

Promise to provide a fair price

on the basis of Price, Age, Lifestyle

Price conscious, Young Customer, Busy lifestyle

Trusted place to shop, Moderate the cost of living in Singapore

Below are the Strengths in the SWOT Analysis of NTUC FairPrice Co-Operative:

1. Good distribution network with more than 270 stores
2. One of the oldest in Singapore with a legacy
3. Backed by Government which can create policies aiding expansion
4. Trusted by customers; high investment in CSR builds goodwill

5. Ease of shopping: Facility for online shopping and home delivery

Here are the weaknesses in the NTUC FairPrice Co-Operative SWOT Analysis:

1. Limited market share as it is restricted to Singapore
2. Weak cyber protection of customers’ online purchasing account
3. Brand perception: Seen as discounted goods seller; may be difficult to sell high-end and luxury products in future

Following are the Opportunities in NTUC FairPrice Co-Operative SWOT Analysis:

1. Potential of expansion in emerging economies; can become a global brand
2. Premium segment can be targeted provided change in marketing strategies
3. With availability of capital and sound technology, the company can also enter into m-commerce

The threats in the SWOT Analysis of NTUC FairPrice Co-Operative are as mentioned:

1. Equally impressive competitors can result in reduced market share
2. Low priced products are conceived to be of low quality
3. Company’s profit depends on foreign currency, hence any change in that will impact its operations.

Below are the top 3 competitors of NTUC FairPrice Co-Operative:

1. Giant Singapore
2. Sheng Siong
3. Cold Storage