NTUC FairPrice Co-Operative SWOT Analysis
Here is a detailed SWOT analysis of NTUC FairPrice Co-Operative covering strengths, weaknesses, opportunities and threats.
NTUC FairPrice Co-Operative Strengths
- Good distribution network with more than 270 stores
- One of the oldest in Singapore with a legacy
- Backed by Government which can create policies aiding expansion
- Trusted by customers; high investment in CSR builds goodwill
- Ease of shopping: Facility for online shopping and home delivery
Above are the strengths in the SWOT Analysis of NTUC FairPrice Co-Operative. The strengths of NTUC FairPrice Co-Operative looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NTUC FairPrice Co-Operative Weaknesses
- Limited market share as it is restricted to Singapore
- Weak cyber protection of customers’ online purchasing account
- Brand perception: Seen as discounted goods seller; may be difficult to sell high-end and luxury products in future
These were the weaknesses in the NTUC FairPrice Co-Operative SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
NTUC FairPrice Co-Operative Opportunities
- Potential of expansion in emerging economies; can become a global brand
- Premium segment can be targeted provided change in marketing strategies
- With availability of capital and sound technology, the company can also enter into m-commerce
Above we covered the opportunities in NTUC FairPrice Co-Operative SWOT Analysis. The opportunities for any brand can include prospects of future growth.
NTUC FairPrice Co-Operative Threats
- Equally impressive competitors can result in reduced market share
- Low priced products are conceived to be of low quality
- Company’s profit depends on foreign currency, hence any change in that will impact its operations.
The threats in the SWOT Analysis of NTUC FairPrice Co-Operative are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the NTUC FairPrice Co-Operative SWOT analysis.
About NTUC FairPrice Co-Operative
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| NTUC FairPrice Co-Operative Overview | |
|---|---|
| Parent Company |
Singapore National Trades Union Congress (SNTUC) |
| Category |
Supermarket Chain |
| Sector | |
| Tagline/ Slogan |
Singapore's very own |
| USP |
Promise to provide a fair price |
| NTUC FairPrice Co-Operative STP | |
| Segmentation |
on the basis of Price, Age, Lifestyle |
| Target Market |
Price conscious, Young Customer, Busy lifestyle |
| Positioning |
Trusted place to shop, Moderate the cost of living in Singapore |
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