Global Desi SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Global Desi covering strengths, weaknesses, opportunities and threats.

Global Desi Strengths

  1. Anita Dongre’s reputation as successful designer behind brand
  2. New collections every season maintains the vibrancy of the brand
  3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children
  4. Stores located in over 20 Indian cities

Above are the strengths in the SWOT Analysis of Global Desi. The strengths of Global Desi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Global Desi Weaknesses

  1. Presence of strong competition means high brand switching and low customer loyalty
  2. Presence only in a few Indian cities & limited brand recall due to lesser advertising compared to leading apparel brands

These were the weaknesses in the Global Desi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Global Desi Opportunities

  1. Growing spending on lifestyle brands.
  2. Promotion of Indian wear in foreign countries.
  3. Can tap new forms of retailing like online stores to cater to a larger customer base

Above we covered the opportunities in Global Desi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Global Desi Threats

  1. Competition from other premium designer brands
  2. Govt Tax policies on apparel
  3. Highly fragmented fashion industry can be a serious threat

The threats in the SWOT Analysis of Global Desi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Global Desi SWOT analysis.

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About Global Desi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Global Desi Overview
Parent Company

AND Design India Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Global Style Indian Threads

USP

Creates your unique style mantra

Global Desi STP
Segmentation

Women looking for Indian and casual apparel

Target Market

Urban young women form the middle and upper-middle class

Positioning

Perfect Ethnic wear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Global Desi. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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