Published in Lifestyle and Retail category by MBA Skool Team
Pick n Pay is one of the leading brands in the lifestyle and retail sector. Pick n Pay SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pick n Pay:
Rapid Online growth is boosting sales through a new channel
Customer loyalty is high because of strong focus on good service
Strong brand equity developed due to long heritage and presence in over 10 countries
Strong efficient Supply chain managed by 50000 people
Reputation management is done extensively by the company including a major rebranding in 2007
CSR programs and Sponsorship have improved the company reputation improving its brand equity and image as a family store
Above are the strengths in the SWOT Analysis of Pick n Pay. The strengths of Pick n Pay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pick n Pay Weaknesses
Less marketing communication to public about their image
The large size had made the company complacent in its operations leading to loss of major market share
Slower rollout into emerging markets
These were the weaknesses in the Pick n Pay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pick n Pay Opportunities
Emerging markets and expansion abroad
Innovation in supply chain technology
Product and services expansion
Distribution and national expansion, 710 stores nationally
Franchise model is a lucrative opportunity for a company like Pick n Pay with a long heritage and strong brand equity
Rebranding the company to appeal to younger target segments
Adding new exclusive brands and products to improve sales
Above we covered the opportunities in Pick n Pay SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pick n Pay Threats
Intense Competition from existing retailers
Lower cost competitors or imports
Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products
External Changes like changing tax policies, government regulations, etc.
The threats in the SWOT Analysis of Pick n Pay are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Pick n Pay SWOT analysis.
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About Pick n Pay
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Family Focused store with good service and quality
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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