Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Pick n Pay analyses the brand by its strengths, weaknesses, opportunities & threats. In Pick n Pay SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pick n Pay to benchmark its business & performance as compared to the competitors. Pick n Pay is one of the leading brands in the lifestyle and retail sector.
The article below lists the Pick n Pay SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pick n Pay SWOT Analysis:
For Pick n Pay, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Pick n Pay Strengths
The strengths of Pick n Pay looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pick n Pay :
1.Cost advantage due to economies of scale
2.Rapid Online growth is boosting sales through a new channel
3. Customer loyalty is high because of strong focus on good service
4.Strong brand equity developed due to long heritage and presence in over 10 countries
5.Strong efficient Supply chain managed by 50000 people
6.Reputation management is done extensively by the company including a major rebranding in 2007
7.CSR programs and Sponsorship have improved the company reputation improving its brand equity and image as a family store
Pick n Pay Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pick n Pay SWOT Analysis:
1. Less marketing communication to public about their image
2. The large size had made the company complacent in its operations leading to loss of major market share
3.Slower rollout into emerging markets
Pick n Pay Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pick n Pay SWOT Analysis:
1. Emerging markets and expansion abroad
2. Innovation in supply chain technology
3. Product and services expansion
4. Distribution and national expansion, 710 stores nationally
5. Franchise model is a lucrative opportunity for a company like Pick n Pay with a long heritage and strong brand equity
6. Rebranding the company to appeal to younger target segments
7. Adding new exclusive brands and products to improve sales
Pick n Pay Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pick n Pay are as mentioned:
1. Intense Competition from existing retailers 2. Economic slowdown
Lower cost competitors or imports 4. Product substitution 5. Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products
6. External Changes like changing tax policies, government regulations, etc.
Pick n Pay Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Pick n Pay:
1. Shoprite Holdings Ltd 2. Massmart 3. Spar group Ltd
Hence this concludes the Pick n Pay SWOT analysis.
Family Focused store with good service and quality
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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