Pick n Pay SWOT Analysis
Pick n Pay is one of the leading brands in the lifestyle and retail sector. Pick n Pay SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pick n Pay:
Quick Glance:
Pick n Pay Strengths
- Cost advantage due to economies of scale
- Rapid Online growth is boosting sales through a new channel
- Customer loyalty is high because of strong focus on good service
- Strong brand equity developed due to long heritage and presence in over 10 countries
- Strong efficient Supply chain managed by 50000 people
- Reputation management is done extensively by the company including a major rebranding in 2007
- CSR programs and Sponsorship have improved the company reputation improving its brand equity and image as a family store
Above are the strengths in the SWOT Analysis of Pick n Pay. The strengths of Pick n Pay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pick n Pay Weaknesses
- Less marketing communication to public about their image
- The large size had made the company complacent in its operations leading to loss of major market share
- Slower rollout into emerging markets
These were the weaknesses in the Pick n Pay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pick n Pay Opportunities
- Emerging markets and expansion abroad
- Innovation in supply chain technology
- Product and services expansion
- Distribution and national expansion, 710 stores nationally
- Franchise model is a lucrative opportunity for a company like Pick n Pay with a long heritage and strong brand equity
- Rebranding the company to appeal to younger target segments
- Adding new exclusive brands and products to improve sales
Above we covered the opportunities in Pick n Pay SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pick n Pay Threats
- Intense Competition from existing retailers
- Economic slowdown
- Lower cost competitors or imports
- Product substitution
- Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products
- External Changes like changing tax policies, government regulations, etc.
The threats in the SWOT Analysis of Pick n Pay are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Pick n Pay SWOT analysis.
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About Pick n Pay
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pick n Pay Overview | |
|---|---|
| Parent Company |
Pick n Pay Holdings Limited |
| Category |
Supermarket Chain |
| Sector | |
| Tagline/ Slogan |
Inspired by You |
| USP |
Family store focused on the customer |
| Pick n Pay STP | |
| Segmentation |
Sells across all demographic segments |
| Target Market |
The middle and higher-income markets |
| Positioning |
Family Focused store with good service and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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