A.F. Blakemore SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4660

SWOT analysis of A.F. Blakemore analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A.F. Blakemore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.F. Blakemore to benchmark its business & performance as compared to the competitors and industry. A.F. Blakemore is one of the leading brands in the lifestyle and retail sector. The table below also lists the top A.F. Blakemore competitors and elaborates A.F. Blakemore market segmentation, target group, positioning & Unique Selling Proposition (USP).

A.F. Blakemore SWOT, Competitors, Marketing STP & Brand analysis Table
A.F. Blakemore Brand Analysis
Parent Company

A.F. Blakemore


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

Achieve sustainable growth together The Blakemore Way


Have been led by 3 generations of the Blakemore family; Pioneer in developing local convenience stores across England and Wales

A.F. Blakemore STP

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time


A.F Blakemore is always there for the consumer whenever and wherever he needs, -- when payday is far, when winter is near, when mornings are lazy, when nights are big

A.F. Blakemore SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A.F. Blakemore. Strengths are:

1. Legacy of serving people for 3 generations since 1917 leading to strong brand equity
2. Offers wide range of fresh and chilled food along with regional lines sourced from local suppliers for local community
3. Also offers a wide range of services including Post Office, PayPoint or Pay Zone, lottery, cash back, cash machines, E-top ups, news.
4. In store shopping experience caters to every customer

5. Over 7500people are employed with the organization


Here are the weaknesses in the A.F. Blakemore SWOT Analysis:

1. The range of food offered is limited compared to supermarkets which limits the options available to consumers.
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group


Following are the Opportunities in A.F. Blakemore SWOT Analysis:

1. More young professionals living away from home and working long hours prefer shopping at convenience stores. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.


The threats in the SWOT Analysis of A.F. Blakemore are as mentioned:

1.Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Competition laws an lack of large scale development space leading to merger of many convenience stores.

A.F. Blakemore Competition

Below are the top 3 A.F. Blakemore competitors:

1.Booker Group PLC
2.Musgrave Group PLC
3.Palmer & Harvey McLane PLC


The brandguide table above concludes the A.F. Blakemore SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A.F. Blakemore. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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