A.F. Blakemore SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of A.F. Blakemore analyses the brand by its strengths, weaknesses, opportunities & threats. In A.F. Blakemore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.F. Blakemore to benchmark its business & performance as compared to the competitors. A.F. Blakemore is one of the leading brands in the lifestyle and retail sector.

The article below lists the A.F. Blakemore SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the A.F. Blakemore SWOT Analysis:

SWOT Analysis of A.F. Blakemore

For A.F. Blakemore, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

A.F. Blakemore Strengths

The strengths of A.F. Blakemore looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of A.F. Blakemore :

1. Legacy of serving people for 3 generations since 1917 leading to strong brand equity
2. Offers wide range of fresh and chilled food along with regional lines sourced from local suppliers for local community
3. Also offers a wide range of services including Post Office, PayPoint or Pay Zone, lottery, cash back, cash machines, E-top ups, news.
4. In store shopping experience caters to every customer

5. Over 7500people are employed with the organization

A.F. Blakemore Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the A.F. Blakemore SWOT Analysis:

1. The range of food offered is limited compared to supermarkets which limits the options available to consumers.
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group


A.F. Blakemore Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in A.F. Blakemore SWOT Analysis:

1. More young professionals living away from home and working long hours prefer shopping at convenience stores. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.

A.F. Blakemore Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of A.F. Blakemore are as mentioned:

1.Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Competition laws an lack of large scale development space leading to merger of many convenience stores.


A.F. Blakemore Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of A.F. Blakemore:

1.Booker Group PLC
2.Musgrave Group PLC
3.Palmer & Harvey McLane PLC

Hence this concludes the A.F. Blakemore SWOT analysis.

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About A.F. Blakemore

A.F. Blakemore Overview
Parent Company

A.F. Blakemore

Category

Convenience Store

Sector

Lifestyle and Retail

Tagline/ Slogan

Achieve sustainable growth together The Blakemore Way

USP

Have been led by 3 generations of the Blakemore family; Pioneer in developing local convenience stores across England and Wales

A.F. Blakemore STP
Segmentation

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Market

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time

Positioning

A.F Blakemore is always there for the consumer whenever and wherever he needs, -- when payday is far, when winter is near, when mornings are lazy, when nights are big

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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