Bunnings Warehouse SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 10833

SWOT analysis of Bunnings Warehouse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bunnings Warehouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bunnings Warehouse to benchmark its business & performance as compared to the competitors and industry. Bunnings Warehouse is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bunnings Warehouse competitors and elaborates Bunnings Warehouse market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bunnings Warehouse SWOT, Competitors, Marketing STP & Brand analysis Table
Bunnings Warehouse Brand Analysis
Parent Company

Wesfarmers Limited

Category

Household Hardwares

Sector

Lifestyle and Retail

Tagline/ Slogan

Lowest prices are just the beginning

USP

Hardware products and expert advices at the low prices

Bunnings Warehouse STP
Segment

Home owners/ Contractors

Target Group

Do it yourself customers, contractors and builders

Positioning

All the hardware tools and products for the lowest price

Bunnings Warehouse SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bunnings Warehouse. Strengths are:

1.  Wide network of around 250 stores in Australia
2. Everyday low prices and loyalty programs
3. Free advices and trainings for do it yourself customers
4.  Well trained consultants available for doing specialized jobes in home

5. One of the biggest household hardware retail chain in Australia

Weaknesses

Here are the weaknesses in the Bunnings Warehouse SWOT Analysis:

1.  Non availability of an online purchase platform
2. People doing it themselves the wrong way can create negative attitude towards the brand
3. People will associate it with self-service and thus the perceived level of service will be less

Opportunities

Following are the Opportunities in Bunnings Warehouse SWOT Analysis:

1. Can offer online purchase platform

2. More people wanting to build outdoor hangout places in their homes

3.  Growing number of home owners in the country

Threats

The threats in the SWOT Analysis of Bunnings Warehouse are as mentioned:

1.  Competition from similar hardware retailers in the country
2. The growing number of companies which takes contract maintenance jobs will reduce the hardware purchase among domestic users
3. The global economic scenario may lead to people investing less on houses and the hardware industry can be easily effected

Bunnings Warehouse Competition
Competitors

Below are the top 3 Bunnings Warehouse competitors:

1. Home Hardware

2. Australian Outdoor Living
3. Classic Home Improvements

 

The brandguide table above concludes the Bunnings Warehouse SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bunnings Warehouse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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