Beecroft’s toys SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2182

SWOT Analysis of Beecroft’s toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beecroft’s toys

Parent Company

Beecroft’s toys Ltd




Lifestyle and Retail

Tagline/ Slogan

Fun for Generations


Diffentiated Toys Products for all age groups

Beecroft’s toys STP


People who wants special different toys for their children

Target Group

Above middle class families having children in the age group 1-13 years


Toys which last long and are for children of all age groups

Beecroft’s toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Beecroft’s toys :

1.  Wide range of Toys and games
2.  Long standing reputation company founded in 1848
3.  Differentiated Toys compared to other stores
4.  Improved company website which serves as an online shopping centre. Mail order service also efficient

5. Strong presence in the online segment in toys in UK


1.  Lacks competitive advantage against big retailers
2.  Amount of sales depends on seasonal sales  
3.  Higher prices compared to some competitors


1.  Company website can be further improved by making it more informative and user friendly
2. Marketing of products in current and new markets
3.  Product assortment exploration


1.  As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market

2. Big online retailers like Amazon increasing their market at a faster rate.
3. Low prices offered by the competitors

Beecroft’s toys Competition


Below are the 3 main Beecroft’s toys competitors :

1.  Planet Entertainment
2.  Bambo Toys
3.   Console Gamer

The brandguide table above concludes the Beecroft’s toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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