Beecroft’s toys SWOT Analysis, Competitors & USP

Beecroft’s toys

Parent Company

Beecroft’s toys Ltd

Category

Toys

Sector

Lifestyle and Retail

Tagline/ Slogan

Fun for Generations

USP

Diffentiated Toys Products for all age groups

Beecroft’s toys STP

Segment

People who wants special different toys for their children

Target Group

Above middle class families having children in the age group 1-13 years

Positioning

Toys which last long and are for children of all age groups

Beecroft’s toys SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Beecroft’s toys :

1.  Wide range of Toys and games
2.  Long standing reputation company founded in 1848
3.  Differentiated Toys compared to other stores
4.  Improved company website which serves as an online shopping centre. Mail order service also efficient

5. Strong presence in the online segment in toys in UK

Weaknesses

1.  Lacks competitive advantage against big retailers
2.  Amount of sales depends on seasonal sales  
3.  Higher prices compared to some competitors

Opportunities

1.  Company website can be further improved by making it more informative and user friendly
2. Marketing of products in current and new markets
3.  Product assortment exploration

Threats

1.  As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market

2. Big online retailers like Amazon increasing their market at a faster rate.
3. Low prices offered by the competitors

Beecroft’s toys Competition

Competitors

Below are the 3 main Beecroft’s toys competitors :

1.  Planet Entertainment
2.  Bambo Toys
3.   Console Gamer