Beecroft’s toys SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Beecroft’s toys covering strengths, weaknesses, opportunities and threats.

Beecroft’s toys Strengths

  1. Wide range of Toys and games
  2. Long standing reputation company founded in 1848
  3. Differentiated Toys compared to other stores
  4. Improved company website which serves as an online shopping centre. Mail order service also efficient
  5. Strong presence in the online segment in toys in UK

Above are the strengths in the SWOT Analysis of Beecroft’s toys. The strengths of Beecroft’s toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Beecroft’s toys Weaknesses

  1. Lacks competitive advantage against big retailers
  2. Amount of sales depends on seasonal sales 
  3. Higher prices compared to some competitors

These were the weaknesses in the Beecroft’s toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Beecroft’s toys Opportunities

  1. Company website can be further improved by making it more informative and user friendly
  2. Marketing of products in current and new markets
  3. Product assortment exploration

Above we covered the opportunities in Beecroft’s toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Beecroft’s toys Threats

  1. As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market
  2. Big online retailers like Amazon increasing their market at a faster rate.
  3. Low prices offered by the competitors

The threats in the SWOT Analysis of Beecroft’s toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Beecroft’s toys SWOT analysis.

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About Beecroft’s toys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Beecroft’s toys Overview
Parent Company

Beecroft’s toys Ltd

Category

Toys

Sector

Lifestyle and Retail

Tagline/ Slogan

Fun for Generations

USP

Diffentiated Toys Products for all age groups

Beecroft’s toys STP
Segmentation

People who wants special different toys for their children

Target Market

Above middle class families having children in the age group 1-13 years

Positioning

Toys which last long and are for children of all age groups


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Beecroft’s toys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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