Beecroft’s toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Beecroft’s toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Beecroft’s toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Beecroft’s toys to benchmark its business & performance as compared to the competitors. Beecroft’s toys is one of the leading brands in the lifestyle and retail sector.

The table below lists the Beecroft’s toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Beecroft’s toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Beecroft’s toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Beecroft’s toys Brand Analysis
Parent Company

Beecroft’s toys Ltd

Category

Toys

Sector

Lifestyle and Retail

Tagline/ Slogan

Fun for Generations

USP

Diffentiated Toys Products for all age groups

Beecroft’s toys STP
Segment

People who wants special different toys for their children

Target Group

Above middle class families having children in the age group 1-13 years

Positioning

Toys which last long and are for children of all age groups

SWOT Analysis of Beecroft’s toys
Beecroft’s toys Strengths

Below are the Strengths in the SWOT Analysis of Beecroft’s toys:

1.  Wide range of Toys and games
2.  Long standing reputation company founded in 1848
3.  Differentiated Toys compared to other stores
4.  Improved company website which serves as an online shopping centre. Mail order service also efficient

5. Strong presence in the online segment in toys in UK

Beecroft’s toys Weaknesses

Here are the weaknesses in the Beecroft’s toys SWOT Analysis:

1.  Lacks competitive advantage against big retailers
2.  Amount of sales depends on seasonal sales  
3.  Higher prices compared to some competitors

Beecroft’s toys Opportunities

Following are the Opportunities in Beecroft’s toys SWOT Analysis:

1.  Company website can be further improved by making it more informative and user friendly
2. Marketing of products in current and new markets
3.  Product assortment exploration

Beecroft’s toys Threats

The threats in the SWOT Analysis of Beecroft’s toys are as mentioned:

1.  As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market

2. Big online retailers like Amazon increasing their market at a faster rate.
3. Low prices offered by the competitors

Beecroft’s toys Competition
Beecroft’s toys Competitors

Below are the top 3 competitors of Beecroft’s toys:

1.  Planet Entertainment
2.  Bambo Toys
3.   Console Gamer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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