Beecroft’s toys SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2957

SWOT analysis of Beecroft’s toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Beecroft’s toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Beecroft’s toys to benchmark its business & performance as compared to the competitors and industry. Beecroft’s toys is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Beecroft’s toys competitors and elaborates Beecroft’s toys market segmentation, target group, positioning & Unique Selling Proposition (USP).

Beecroft’s toys SWOT, Competitors, Marketing STP & Brand analysis Table
Beecroft’s toys Brand Analysis
Parent Company

Beecroft’s toys Ltd

Category

Toys

Sector

Lifestyle and Retail

Tagline/ Slogan

Fun for Generations

USP

Diffentiated Toys Products for all age groups

Beecroft’s toys STP
Segment

People who wants special different toys for their children

Target Group

Above middle class families having children in the age group 1-13 years

Positioning

Toys which last long and are for children of all age groups

Beecroft’s toys SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Beecroft’s toys. Strengths are:

1.  Wide range of Toys and games
2.  Long standing reputation company founded in 1848
3.  Differentiated Toys compared to other stores
4.  Improved company website which serves as an online shopping centre. Mail order service also efficient

5. Strong presence in the online segment in toys in UK

Weaknesses

Here are the weaknesses in the Beecroft’s toys SWOT Analysis:

1.  Lacks competitive advantage against big retailers
2.  Amount of sales depends on seasonal sales  
3.  Higher prices compared to some competitors

Opportunities

Following are the Opportunities in Beecroft’s toys SWOT Analysis:

1.  Company website can be further improved by making it more informative and user friendly
2. Marketing of products in current and new markets
3.  Product assortment exploration

Threats

The threats in the SWOT Analysis of Beecroft’s toys are as mentioned:

1.  As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market

2. Big online retailers like Amazon increasing their market at a faster rate.
3. Low prices offered by the competitors

Beecroft’s toys Competition
Competitors

Below are the top 3 Beecroft’s toys competitors:

1.  Planet Entertainment
2.  Bambo Toys
3.   Console Gamer

The brandguide table above concludes the Beecroft’s toys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Beecroft’s toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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