SWOT Analysis of Beecroft’s toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Beecroft’s toys |
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Parent Company |
Beecroft’s toys Ltd |
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Category |
Toys |
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Sector |
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Tagline/ Slogan |
Fun for Generations |
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USP |
Diffentiated Toys Products for all age groups |
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Beecroft’s toys STP |
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Segment |
People who wants special different toys for their children |
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Target Group |
Above middle class families having children in the age group 1-13 years |
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Positioning |
Toys which last long and are for children of all age groups |
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Beecroft’s toys SWOT Analysis |
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Strengths |
1. Wide range of Toys and games 5. Strong presence in the online segment in toys in UK |
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Weaknesses |
1. Lacks competitive advantage against big retailers |
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Opportunities |
1. Company website can be further improved by making it more informative and user friendly |
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Threats |
1. As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market 2. Big online retailers like Amazon increasing their market at a faster rate. |
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Beecroft’s toys Competition |
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Competitors |
1. Planet Entertainment |
The brandguide table above concludes the Beecroft’s toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Beecroft’s toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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