BHS British Home Stores SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BHS British Home Stores analyses the brand by its strengths, weaknesses, opportunities & threats. In BHS British Home Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BHS British Home Stores to benchmark its business & performance as compared to the competitors. BHS British Home Stores is one of the leading brands in the lifestyle and retail sector.

The table below lists the BHS British Home Stores SWOT (Strengths, Weaknesses, Opportunities, Threats), top BHS British Home Stores competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BHS British Home Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BHS British Home Stores Brand Analysis
Parent Company

Arcadia Group




Lifestyle and Retail

Tagline/ Slogan

“Made Easy”, “ Modern Living”


Low cost modern household items

BHS British Home Stores STP

Apparel and household items

Target Group

Middle income families


British high street family favourite.

SWOT Analysis of BHS British Home Stores
BHS British Home Stores Strengths

Below are the Strengths in the SWOT Analysis of BHS British Home Stores:

1. Has a strong emotional connection with Britons as they connect it to childhood memories of buying school uniforms and kitchen ware with their mother.

2. Global presence through self- owned stores as well as wide franchisee network; has very strong presence in the Middle East countries.

3. Has 170+ stores throughout the United Kingdom; mainly located on high street

4. The company has over 17,000 employees working for thr organisation

5. The brand has also extended its presence in a few select international destinations

BHS British Home Stores Weaknesses

Here are the weaknesses in the BHS British Home Stores SWOT Analysis:

1. Its Online service is limited as many customers face trouble with less information

2. Presence of many substitute brands means less revenue share

BHS British Home Stores Opportunities

Following are the Opportunities in BHS British Home Stores SWOT Analysis:

1. Integrate online and store sale policy terms and have multichannel approach to tap in all segments of customers

2. Increase its global presence by partnering in emerging economies where there is demand for value for money products

BHS British Home Stores Threats

The threats in the SWOT Analysis of BHS British Home Stores are as mentioned:

1. The company runs on cost competition and hence costs have to be kept very low to make profit. With rising raw material and sourcing costs this is becoming more difficult.

2. Too many companies now catering to the same segment is decreasing volumes

BHS British Home Stores Competition
BHS British Home Stores Competitors

Below are the top 2 competitors of BHS British Home Stores:

1. Marks and Spencers

2. John Lewis


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BHS British Home Stores. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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