BHS British Home Stores SWOT Analysis, Competitors & USP
SWOT analysis of BHS British Home Stores analyses the brand by its strengths, weaknesses, opportunities & threats. In BHS British Home Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BHS British Home Stores to benchmark its business & performance as compared to the competitors. BHS British Home Stores is one of the leading brands in the lifestyle and retail sector.
The table below lists the BHS British Home Stores SWOT (Strengths, Weaknesses, Opportunities, Threats), top BHS British Home Stores competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| BHS British Home Stores Brand Analysis | |
|---|---|
| Parent Company |
Arcadia Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
“Made Easy”, “ Modern Living” |
| USP |
Low cost modern household items |
| BHS British Home Stores STP | |
| Segment |
Apparel and household items |
| Target Group |
Middle income families |
| Positioning |
British high street family favourite. |
| SWOT Analysis of BHS British Home Stores | |
| BHS British Home Stores Strengths |
Below are the Strengths in the SWOT Analysis of BHS British Home Stores: 1. Has a strong emotional connection with Britons as they connect it to childhood memories of buying school uniforms and kitchen ware with their mother. 2. Global presence through self- owned stores as well as wide franchisee network; has very strong presence in the Middle East countries. 3. Has 170+ stores throughout the United Kingdom; mainly located on high street 4. The company has over 17,000 employees working for thr organisation 5. The brand has also extended its presence in a few select international destinations |
| BHS British Home Stores Weaknesses |
Here are the weaknesses in the BHS British Home Stores SWOT Analysis: 1. Its Online service is limited as many customers face trouble with less information 2. Presence of many substitute brands means less revenue share |
| BHS British Home Stores Opportunities |
Following are the Opportunities in BHS British Home Stores SWOT Analysis: 1. Integrate online and store sale policy terms and have multichannel approach to tap in all segments of customers 2. Increase its global presence by partnering in emerging economies where there is demand for value for money products |
| BHS British Home Stores Threats |
The threats in the SWOT Analysis of BHS British Home Stores are as mentioned: 1. The company runs on cost competition and hence costs have to be kept very low to make profit. With rising raw material and sourcing costs this is becoming more difficult. 2. Too many companies now catering to the same segment is decreasing volumes |
| BHS British Home Stores Competition | |
| BHS British Home Stores Competitors |
Below are the top 2 competitors of BHS British Home Stores: 1. Marks and Spencers 2. John Lewis |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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