The Garden Centre Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of The Garden Centre Group analyses the brand by its strengths, weaknesses, opportunities & threats. In The Garden Centre Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Garden Centre Group to benchmark its business & performance as compared to the competitors. The Garden Centre Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the The Garden Centre Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Garden Centre Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Garden Centre Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Garden Centre Group Brand Analysis
Parent Company

Terra Firma

Category

Garden Centre

Sector

Lifestyle and Retail

Tagline/ Slogan

The Gardening Club

USP

Catering to all the gardening needs; be it products or services

The Garden Centre Group STP
Segment

People interested in gardening

Target Group

Housewives/other people interested in gardening

Positioning

Catering to all the gardening needs; be it products or services

SWOT Analysis of The Garden Centre Group
The Garden Centre Group Strengths

Below are the Strengths in the SWOT Analysis of The Garden Centre Group:

1. A large chain of 140 centres
2. Online order and distribution facilities
3. Owns a few of the garden centres with the highest sales per customer due to the knowledgeable staff providing excellent service
4. Group owns 17 of the top 100 Garden centres as per the Gardener’s world magazine

The Garden Centre Group Weaknesses

Here are the weaknesses in the The Garden Centre Group SWOT Analysis:

1.  Seasonality of the market
2.  Food and beverage offering in the cenres are not upto the mark as per few customer reviews

3.  Frequent change in ownership is affecting the management

The Garden Centre Group Opportunities

Following are the Opportunities in The Garden Centre Group SWOT Analysis:

1.  Weather proofing the business by adding more restaurents in the Garden chains

2.  The portfolio of garden centres they have are difficult to replicate due to site unavailability.
3. Increasing presence in local communities through investments in charities

The Garden Centre Group Threats

The threats in the SWOT Analysis of The Garden Centre Group are as mentioned:

1.  Unpredictable weather in the UK critically influence sales
2.  DIY chains pose a potential challenge as they have expertise to develop stronger portfolio of own labelled goods
3.  Dramatic improvement in retail standards among garden multiples

The Garden Centre Group Competition
The Garden Centre Group Competitors

Below are the top 3 competitors of The Garden Centre Group:

1. Dobbies
2. Nottcuts
3.  Klondyke

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Garden Centre Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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