The Garden Centre Group SWOT Analysis, Competitors & USP

The Garden Centre Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of The Garden Centre Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Garden Centre Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. The Garden Centre Group is one of the leading brands in the lifestyle and retail sector.

The article below lists the The Garden Centre Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Garden Centre Group SWOT Analysis:

SWOT Analysis of The Garden Centre Group

For The Garden Centre Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Garden Centre Group Strengths

The strengths of The Garden Centre Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Garden Centre Group :

1. A large chain of 140 centres
2. Online order and distribution facilities
3. Owns a few of the garden centres with the highest sales per customer due to the knowledgeable staff providing excellent service
4. Group owns 17 of the top 100 Garden centres as per the Gardener’s world magazine

The Garden Centre Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Garden Centre Group SWOT Analysis:

1.  Seasonality of the market
2.  Food and beverage offering in the cenres are not upto the mark as per few customer reviews

3.  Frequent change in ownership is affecting the management

The Garden Centre Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Garden Centre Group SWOT Analysis:

1.  Weather proofing the business by adding more restaurents in the Garden chains

2.  The portfolio of garden centres they have are difficult to replicate due to site unavailability.
3. Increasing presence in local communities through investments in charities

The Garden Centre Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Garden Centre Group are as mentioned:

1.  Unpredictable weather in the UK critically influence sales
2.  DIY chains pose a potential challenge as they have expertise to develop stronger portfolio of own labelled goods
3.  Dramatic improvement in retail standards among garden multiples

The Garden Centre Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of The Garden Centre Group:

1. Dobbies
2. Nottcuts
3.  Klondyke

Hence this concludes the The Garden Centre Group SWOT analysis.

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About The Garden Centre Group

The Garden Centre Group Overview
Parent Company	Terra Firma
Category	Garden Centre
Sector	Lifestyle and Retail
Tagline/ Slogan	The Gardening Club
USP	Catering to all the gardening needs; be it products or services
The Garden Centre Group STP
Segmentation	People interested in gardening
Target Market	Housewives/other people interested in gardening
Positioning	Catering to all the gardening needs; be it products or services

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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