The Garden Centre Group SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of The Garden Centre Group covering strengths, weaknesses, opportunities and threats.

The Garden Centre Group Strengths

  1. A large chain of 140 centres
  2. Online order and distribution facilities
  3. Owns a few of the garden centres with the highest sales per customer due to the knowledgeable staff providing excellent service
  4. Group owns 17 of the top 100 Garden centres as per the Gardener’s world magazine

Above are the strengths in the SWOT Analysis of The Garden Centre Group. The strengths of The Garden Centre Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Garden Centre Group Weaknesses

  1. Seasonality of the market
  2. Food and beverage offering in the cenres are not upto the mark as per few customer reviews
  3. Frequent change in ownership is affecting the management

These were the weaknesses in the The Garden Centre Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Garden Centre Group Opportunities

  1. Weather proofing the business by adding more restaurents in the Garden chains
  2.  The portfolio of garden centres they have are difficult to replicate due to site unavailability.
  3. Increasing presence in local communities through investments in charities

Above we covered the opportunities in The Garden Centre Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Garden Centre Group Threats

  1. Unpredictable weather in the UK critically influence sales
  2. DIY chains pose a potential challenge as they have expertise to develop stronger portfolio of own labelled goods
  3. Dramatic improvement in retail standards among garden multiples

The threats in the SWOT Analysis of The Garden Centre Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

  • 3. 

Hence this concludes the The Garden Centre Group SWOT analysis.

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About The Garden Centre Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Garden Centre Group Overview
Parent Company

Terra Firma

Category

Garden Centre

Sector

Lifestyle and Retail

Tagline/ Slogan

The Gardening Club

USP

Catering to all the gardening needs; be it products or services

The Garden Centre Group STP
Segmentation

People interested in gardening

Target Market

Housewives/other people interested in gardening

Positioning

Catering to all the gardening needs; be it products or services

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Garden Centre Group. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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