Hobbycraft SWOT Analysis, Competitors & USP

Bridgepoint

Arts and crafts store

Lifestyle and Retail

Let’s get making

Huge range under single roof and resultant destination that competition is unable to match

People interested in buying low cost arts and crafts products

Middle class people who have interest and leisure time to buy arts and crafts products

A value for money superstore for people who likes and value arts and crafts products

Below are the Strengths in the SWOT Analysis of Hobbycraft:

1.  Only multiple arts and crafts specialist in UK with over 70+ superstores
2.  Vast variety of brands with good product mix
3.  Good management and high profitability
4.  Good online presence offering a variety of products

5.  Continuous growth in craft markets even in tough retail trading conditions

6. Low prices as compared to competitors adds to brand value

Here are the weaknesses in the Hobbycraft SWOT Analysis:

1. Online presence not as comparable to big retailers

2.  Not able to tap young demography since its brand recall is slightly lower than bigger brands
3. Failure to create a franchise model and create stores in rest parts of the world

Following are the Opportunities in Hobbycraft SWOT Analysis:

1. Can improve upon its distribution and sourcing activities
2. Expansion of it e-commerce services
3. Economic downturn will favor the business of Hobby craft

4. Expansion in continental Europe

The threats in the SWOT Analysis of Hobbycraft are as mentioned:

1. Competitors increasing in multiple products business
2. Big retailers like Amazon influencing the market of hobbycraft
3. With improving economic conditions, people will shift to more costly premium products than buying the crafts

Below are the top 3 competitors of Hobbycraft:

1.  Argos
2. WH Smith
3. The works