SWOT analysis of Hobbycraft analyses the brand by its strengths, weaknesses, opportunities & threats. In Hobbycraft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hobbycraft to benchmark its business & performance as compared to the competitors. Hobbycraft is one of the leading brands in the lifestyle and retail sector.
The table below lists the Hobbycraft SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hobbycraft competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Hobbycraft Brand Analysis | |
---|---|
Parent Company |
Bridgepoint |
Category |
Arts and crafts store |
Sector | |
Tagline/ Slogan |
Let’s get making |
USP |
Huge range under single roof and resultant destination that competition is unable to match |
Hobbycraft STP | |
Segment |
People interested in buying low cost arts and crafts products |
Target Group |
Middle class people who have interest and leisure time to buy arts and crafts products |
Positioning |
A value for money superstore for people who likes and value arts and crafts products |
SWOT Analysis of Hobbycraft | |
Hobbycraft Strengths |
Below are the Strengths in the SWOT Analysis of Hobbycraft: 1. Only multiple arts and crafts specialist in UK with over 70+ superstores 5. Continuous growth in craft markets even in tough retail trading conditions 6. Low prices as compared to competitors adds to brand value |
Hobbycraft Weaknesses |
Here are the weaknesses in the Hobbycraft SWOT Analysis: 1. Online presence not as comparable to big retailers 2. Not able to tap young demography since its brand recall is slightly lower than bigger brands |
Hobbycraft Opportunities |
Following are the Opportunities in Hobbycraft SWOT Analysis: 1. Can improve upon its distribution and sourcing activities 4. Expansion in continental Europe |
Hobbycraft Threats |
The threats in the SWOT Analysis of Hobbycraft are as mentioned: 1. Competitors increasing in multiple products business |
Hobbycraft Competition | |
Hobbycraft Competitors |
Below are the top 3 competitors of Hobbycraft: 1. Argos |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hobbycraft. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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