HomeGoods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2363

SWOT Analysis of HomeGoods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

TJX Companies


Home furnishing, home improvement


Retail stores

Tagline/ Slogan

Be HomeGoods Happy; Irresistible finds exceptional prices


Distinctive home fashions at irresistible prices



Families looking for setting up new homes or refurbishing existing ones at an affordable price

Target Group

Working middle class and upper middle class families, looking to add style to their homes


Place of unique and beautiful finds offered discounts in department and specialty store prices every day

SWOT Analysis


1.Weekly shipments, new stuff every week

2.Large network, product from across the globe as its also known as HomeSense

3.Designer goods at low prices

4. Strong Brand Equity as it has over 400 stores

5. Great growth history also enhances its strong legacy


1. Customers may have to do their own combinations and may feel lost

2.Limited global presence compared to big retail players


1.Expand options for online orders, home delivery

2. Expansion abroad

3. Provide suggestions from interior designers

4.High End customers, exclusive designer made interiors


1.Economic slowdown will prevent people from spending on decoration

2.Other stores offering imported items

3.Online retailers for home improvement



1. HomeClick

2. Bed Bath & Beyond
3. Plush Home


The table above concludes the HomeGoods SWOT analysis along with its marketing and brand parameters.


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