The Body Shop SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of The Body Shop covering strengths, weaknesses, opportunities and threats.

The Body Shop Strengths

  1. Huge franchisee network of 2,600+ franchised stores in 60+ countries
  2. Wide range of products of more than 1,200 and a culture of continuous innovation in its product variety
  3. Well-designed store layout and ambience creates customer attraction
  4. Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities
  5. Very good supplier network. Sources raw materials through Community trade fairs.

Above are the strengths in the SWOT Analysis of The Body Shop. The strengths of The Body Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Body Shop Weaknesses

  1. There is very little advertising of its products
  2. Due to franchisee system little control by the proprietors
  3. Number of retail outlets limited which impacts sales volumes

These were the weaknesses in the The Body Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Body Shop Opportunities

  1. With the increasing awareness of natural and eco-friendly products it has a huge potential to grow
  2. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share

Above we covered the opportunities in The Body Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Body Shop Threats

  1. The products use some exquisite raw materials from all across the world. So legislations or some problems in trade with supplier countries can heavily impact its operations
  2. There is very stiff competition in the cosmetic market with a new brand launching itself every day. Some companies are selling natural products made according to the customer’s needs and may become a serious threat to The Body Shop
  3. Economic downturn can hamper sales

The threats in the SWOT Analysis of The Body Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Body Shop SWOT analysis.

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About The Body Shop

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Body Shop Overview
Parent Company

L'Oréal group

Category

Cosmetics

Sector

Lifestyle and Retail

Tagline/ Slogan

Nature's way to beautiful

USP

Natural ingredients

The Body Shop STP
Segmentation

Higher income, urban man and women

Target Group

Beauty and health conscious women of higher income group, cosmopolitan customers

Positioning

Luxury natural care for the body

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Body Shop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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