Published in Lifestyle and Retail category by MBA Skool Team
The Body Shop is one of the leading brands in the lifestyle and retail sector. The Body Shop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Body Shop:
Huge franchisee network of 2,600+ franchised stores in 60+ countries
Wide range of products of more than 1,200 and a culture of continuous innovation in its product variety
Well-designed store layout and ambience creates customer attraction
Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities
Very good supplier network. Sources raw materials through Community trade fairs.
Above are the strengths in the SWOT Analysis of The Body Shop. The strengths of The Body Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Body Shop Weaknesses
There is very little advertising of its products
Due to franchisee system little control by the proprietors
Number of retail outlets limited which impacts sales volumes
These were the weaknesses in the The Body Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Body Shop Opportunities
With the increasing awareness of natural and eco-friendly products it has a huge potential to grow
The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share
Above we covered the opportunities in The Body Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Body Shop Threats
The products use some exquisite raw materials from all across the world. So legislations or some problems in trade with supplier countries can heavily impact its operations
There is very stiff competition in the cosmetic market with a new brand launching itself every day. Some companies are selling natural products made according to the customer’s needs and may become a serious threat to The Body Shop
Economic downturn can hamper sales
The threats in the SWOT Analysis of The Body Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Body Shop SWOT analysis.
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About The Body Shop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Beauty and health conscious women of higher income group, cosmopolitan customers
Luxury natural care for the body
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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