Topps Tiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Topps Tiles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Topps Tiles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Topps Tiles to benchmark its business & performance as compared to the competitors, and make strategic improvements. Topps Tiles is one of the leading brands in the lifestyle and retail sector.

The article below lists the Topps Tiles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Topps Tiles SWOT Analysis:

SWOT Analysis of Topps Tiles

For Topps Tiles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Topps Tiles Strengths

The strengths of Topps Tiles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Topps Tiles :

1. Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.

2. Huge collection of products with online colour selection and price check options.

3. Online portal has facilities like Tile visualizer that facilitates better customer satisfaction

4. Well informed staff and consulting services helps it increase its business

Topps Tiles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Topps Tiles SWOT Analysis:

1. Online service is not very great with a number of customer complaints of late or missed delivery.

2. Low brand awareness and limited geographic presence

Topps Tiles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Topps Tiles SWOT Analysis:

1. Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
2. They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.

3. Introduce interior designing tips which can boost services

Topps Tiles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Topps Tiles are as mentioned:

1.With the recent recession and slump in the housing market its sales have dipped

2. Competitor activities can affect business performance

Topps Tiles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Topps Tiles:


2.CTD Ceramic tile Distributers

3.Tile Giant


5.Tile Mart

Hence this concludes the Topps Tiles SWOT analysis.

Continue reading more about the brand/company.

About Topps Tiles

Topps Tiles Overview
Parent Company

Founders Ted Derbyshire , Alan Brindle




Lifestyle and Retail

Tagline/ Slogan

Tiles for Everyone


Quality products at value for money prices

Topps Tiles STP

New home owners of middle and upper middle class

Target Market

The youth who are building their homes and want a modern touch to it.


Wide variety to cater to everyone’s needs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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