Topps Tiles SWOT Analysis, USP & Competitors

Topps Tiles

Parent Company

Founders Ted Derbyshire , Alan Brindle

Category

Tiles

Sector

Lifestyle and Retail

Tagline/ Slogan

Tiles for Everyone

USP

Quality products at value for money prices

Topps Tiles STP

Segment

New home owners of middle and upper middle class

Target Group

The youth who are building their homes and want a modern touch to it.

Positioning

Wide variety to cater to everyone’s needs

Topps Tiles SWOT Analysis

Strengths

1. Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.

2. Huge collection of products with online colour selection and price check options.

3. Online portal has facilities like Tile visualizer that facilitates better customer satisfaction

4. Well informed staff and consulting services helps it increase its business

Weaknesses

1. Online service is not very great with a number of customer complaints of late or missed delivery.

2. Low brand awareness and limited geographic presence

Opportunities

1. Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
2. They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.

3. Introduce interior designing tips which can boost services

Threats

1.With the recent recession and slump in the housing market its sales have dipped

2. Competitor activities can affect business performance

Topps Tiles Competition

Competitors

1.TilesUK

2.CTD Ceramic tile Distributers

3.Tile Giant

4.Wickes

5.Tile Mart