Topps Tiles SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Topps Tiles is one of the leading brands in the lifestyle and retail sector. Topps Tiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Topps Tiles:

Topps Tiles Strengths

  1. Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.
  2. Huge collection of products with online colour selection and price check options.
  3. Online portal has facilities like Tile visualizer that facilitates better customer satisfaction
  4. Well informed staff and consulting services helps it increase its business

Above are the strengths in the SWOT Analysis of Topps Tiles. The strengths of Topps Tiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Topps Tiles Weaknesses

  1. Online service is not very great with a number of customer complaints of late or missed delivery.
  2. Low brand awareness and limited geographic presence

These were the weaknesses in the Topps Tiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Topps Tiles Opportunities

  1. Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
  2. They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.
  3. Introduce interior designing tips which can boost services

Above we covered the opportunities in Topps Tiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Topps Tiles Threats

  1. With the recent recession and slump in the housing market its sales have dipped
  2. Competitor activities can affect business performance

The threats in the SWOT Analysis of Topps Tiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Topps Tiles SWOT analysis.

Continue reading more about the brand/company.

About Topps Tiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Topps Tiles Overview
Parent Company

Founders Ted Derbyshire , Alan Brindle




Lifestyle and Retail

Tagline/ Slogan

Tiles for Everyone


Quality products at value for money prices

Topps Tiles STP

New home owners of middle and upper middle class

Target Market

The youth who are building their homes and want a modern touch to it.


Wide variety to cater to everyone’s needs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Topps Tiles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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