Topps Tiles SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3559

SWOT Analysis of Topps Tiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Topps Tiles

Parent Company

Founders Ted Derbyshire , Alan Brindle




Retail & Lifestyle

Tagline/ Slogan

Tiles for Everyone


Quality products at value for money prices



New home owners of middle and upper middle class

Target Group

The youth who are building their homes and want a modern touch to it.


Wide variety to cater to everyone’s needs

SWOT Analysis


1. Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.

2. Huge collection of products with online colour selection and price check options.

3. Online portal has facilities like Tile visualizer that facilitates better customer satisfaction

4. Well informed staff and consulting services helps it increase its business


1. Online service is not very great with a number of customer complaints of late or missed delivery.

2. Low brand awareness and limited geographic presence


1. Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
2. They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.

3. Introduce interior designing tips which can boost services


1.With the recent recession and slump in the housing market its sales have dipped

2. Competitor activities can affect business performance




2.CTD Ceramic tile Distributers

3.Tile Giant


5.Tile Mart


The table above concludes the Topps Tiles SWOT analysis along with its marketing and brand parameters.


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