Topps Tiles SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4797

SWOT Analysis of Topps Tiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Topps Tiles

Parent Company

Founders Ted Derbyshire , Alan Brindle




Lifestyle and Retail

Tagline/ Slogan

Tiles for Everyone


Quality products at value for money prices

Topps Tiles STP


New home owners of middle and upper middle class

Target Group

The youth who are building their homes and want a modern touch to it.


Wide variety to cater to everyone’s needs

Topps Tiles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Topps Tiles :

1. Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.

2. Huge collection of products with online colour selection and price check options.

3. Online portal has facilities like Tile visualizer that facilitates better customer satisfaction

4. Well informed staff and consulting services helps it increase its business


1. Online service is not very great with a number of customer complaints of late or missed delivery.

2. Low brand awareness and limited geographic presence


1. Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
2. They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.

3. Introduce interior designing tips which can boost services


1.With the recent recession and slump in the housing market its sales have dipped

2. Competitor activities can affect business performance

Topps Tiles Competition


Below are the 5 main Topps Tiles competitors :


2.CTD Ceramic tile Distributers

3.Tile Giant


5.Tile Mart


The brandguide table above concludes the Topps Tiles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Topps Tiles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: