Topps Tiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Topps Tiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Topps Tiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Topps Tiles to benchmark its business & performance as compared to the competitors. Topps Tiles is one of the leading brands in the lifestyle and retail sector.

The table below lists the Topps Tiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Topps Tiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Topps Tiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Topps Tiles Brand Analysis
Parent Company

Founders Ted Derbyshire , Alan Brindle




Lifestyle and Retail

Tagline/ Slogan

Tiles for Everyone


Quality products at value for money prices

Topps Tiles STP

New home owners of middle and upper middle class

Target Group

The youth who are building their homes and want a modern touch to it.


Wide variety to cater to everyone’s needs

SWOT Analysis of Topps Tiles
Topps Tiles Strengths

Below are the Strengths in the SWOT Analysis of Topps Tiles:

1. Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.

2. Huge collection of products with online colour selection and price check options.

3. Online portal has facilities like Tile visualizer that facilitates better customer satisfaction

4. Well informed staff and consulting services helps it increase its business

Topps Tiles Weaknesses

Here are the weaknesses in the Topps Tiles SWOT Analysis:

1. Online service is not very great with a number of customer complaints of late or missed delivery.

2. Low brand awareness and limited geographic presence

Topps Tiles Opportunities

Following are the Opportunities in Topps Tiles SWOT Analysis:

1. Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
2. They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.

3. Introduce interior designing tips which can boost services

Topps Tiles Threats

The threats in the SWOT Analysis of Topps Tiles are as mentioned:

1.With the recent recession and slump in the housing market its sales have dipped

2. Competitor activities can affect business performance

Topps Tiles Competition
Topps Tiles Competitors

Below are the top 5 competitors of Topps Tiles:


2.CTD Ceramic tile Distributers

3.Tile Giant


5.Tile Mart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Topps Tiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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