RedBubble SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of RedBubble analyses the brand/company with its strengths, weaknesses, opportunities & threats. In RedBubble SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RedBubble to benchmark its business & performance as compared to the competitors and industry. RedBubble is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top RedBubble competitors and includes RedBubble target market, segmentation, positioning & Unique Selling Proposition (USP).

RedBubble SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
RedBubble Brand Analysis
Parent Company

Martin Hosking, Peter Styles and Paul Vanzella

Category

Online store – for artists

Sector

Lifestyle and Retail

Tagline/ Slogan

This is Redbubble

USP

Unique online marketplace which connects artists all round the world and sells creativity and passion.

RedBubble STP
RedBubble Segmentation

People who have a creative bent of mind and who want to personalize things.

RedBubble Target Market

Creative people mostly in the age group of 15-35 who want to own personalized artistic t shirts, wall art etc.

RedBubble Positioning

It is the most creative marketplace online where global artists come together and bring about new designs to showcase your love and passion

RedBubble SWOT Analysis
RedBubble Strengths

Below are the Strengths in the SWOT Analysis of RedBubble:

1. Unique concept of online marketplace.
2. Offers wide range newer designs to be personalized on t-shirts, wall arts.
3. Also offers platform for budding artists all around the world to seel their work

4. Regionally a renowned brand among the customers

RedBubble Weaknesses

Here are the weaknesses in the RedBubble SWOT Analysis:

1. The reach though online platform in limited as not many people know about it. Awareness is not good.
2.The prices of items are higher than those available in regular gift stores  which might limit the target group

RedBubble Opportunities

Following are the Opportunities in RedBubble SWOT Analysis:

1. More young professionals living away from home and wanting to own personalized items to get the home feeling. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles more spending on creative interior decoration objects
3. Expand network, more campaigns and also open flagship stores in line with growth strategies.

RedBubble Threats

The threats in the SWOT Analysis of RedBubble are as mentioned:

1.Availability of items to sell as less and less people not going to art as a profession.
2. Intense competition from other popular gift stores like Presto.

RedBubble Competition
Competitors

Below are the top 2 RedBubble competitors:

1.ImageKind
2.FineArtAmerica


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RedBubble. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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