RedBubble SWOT Analysis
RedBubble is one of the leading brands in the lifestyle and retail sector. RedBubble SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of RedBubble:
Quick Glance:
RedBubble Strengths
- Unique concept of online marketplace.
- Offers wide range newer designs to be personalized on t-shirts, wall arts.
- Also offers platform for budding artists all around the world to seel their work
- Regionally a renowned brand among the customers
Above are the strengths in the SWOT Analysis of RedBubble. The strengths of RedBubble looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
RedBubble Weaknesses
- The reach though online platform in limited as not many people know about it. Awareness is not good.
- The prices of items are higher than those available in regular gift stores which might limit the target group
These were the weaknesses in the RedBubble SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
RedBubble Opportunities
- More young professionals living away from home and wanting to own personalized items to get the home feeling. Hence their target group is increasing fast.
- Increasing purchasing power parity leading to improved lifestyles more spending on creative interior decoration objects
- Expand network, more campaigns and also open flagship stores in line with growth strategies.
Above we covered the opportunities in RedBubble SWOT Analysis. The opportunities for any brand can include prospects of future growth.
RedBubble Threats
- Availability of items to sell as less and less people not going to art as a profession.
- Intense competition from other popular gift stores like Presto.
The threats in the SWOT Analysis of RedBubble are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the RedBubble SWOT analysis.
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About RedBubble
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| RedBubble Overview | |
|---|---|
| Parent Company |
Martin Hosking, Peter Styles and Paul Vanzella |
| Category |
Online store – for artists |
| Sector | |
| Tagline/ Slogan |
This is Redbubble |
| USP |
Unique online marketplace which connects artists all round the world and sells creativity and passion. |
| RedBubble STP | |
| Segmentation |
People who have a creative bent of mind and who want to personalize things. |
| Target Market |
Creative people mostly in the age group of 15-35 who want to own personalized artistic t shirts, wall art etc. |
| Positioning |
It is the most creative marketplace online where global artists come together and bring about new designs to showcase your love and passion |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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