Published in Lifestyle and Retail category by MBA Skool Team
RedBubble is one of the leading brands in the lifestyle and retail sector. RedBubble SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of RedBubble:
Offers wide range newer designs to be personalized on t-shirts, wall arts.
Also offers platform for budding artists all around the world to seel their work
Regionally a renowned brand among the customers
Above are the strengths in the SWOT Analysis of RedBubble. The strengths of RedBubble looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The reach though online platform in limited as not many people know about it. Awareness is not good.
The prices of items are higher than those available in regular gift stores which might limit the target group
These were the weaknesses in the RedBubble SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
More young professionals living away from home and wanting to own personalized items to get the home feeling. Hence their target group is increasing fast.
Increasing purchasing power parity leading to improved lifestyles more spending on creative interior decoration objects
Expand network, more campaigns and also open flagship stores in line with growth strategies.
Above we covered the opportunities in RedBubble SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Availability of items to sell as less and less people not going to art as a profession.
Intense competition from other popular gift stores like Presto.
The threats in the SWOT Analysis of RedBubble are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the RedBubble SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Unique online marketplace which connects artists all round the world and sells creativity and passion.
People who have a creative bent of mind and who want to personalize things.
Creative people mostly in the age group of 15-35 who want to own personalized artistic t shirts, wall art etc.
It is the most creative marketplace online where global artists come together and bring about new designs to showcase your love and passion
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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