SWOT analysis of RedBubble analyses the brand by its strengths, weaknesses, opportunities & threats. In RedBubble SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like RedBubble to benchmark its business & performance as compared to the competitors. RedBubble is one of the leading brands in the lifestyle and retail sector.
The table below lists the RedBubble SWOT (Strengths, Weaknesses, Opportunities, Threats), top RedBubble competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
RedBubble Brand Analysis | |
---|---|
Parent Company |
Martin Hosking, Peter Styles and Paul Vanzella |
Category |
Online store – for artists |
Sector | |
Tagline/ Slogan |
This is Redbubble |
USP |
Unique online marketplace which connects artists all round the world and sells creativity and passion. |
RedBubble STP | |
Segment |
People who have a creative bent of mind and who want to personalize things. |
Target Group |
Creative people mostly in the age group of 15-35 who want to own personalized artistic t shirts, wall art etc. |
Positioning |
It is the most creative marketplace online where global artists come together and bring about new designs to showcase your love and passion |
SWOT Analysis of RedBubble | |
RedBubble Strengths |
Below are the Strengths in the SWOT Analysis of RedBubble: 1. Unique concept of online marketplace. 4. Regionally a renowned brand among the customers |
RedBubble Weaknesses |
Here are the weaknesses in the RedBubble SWOT Analysis: 1. The reach though online platform in limited as not many people know about it. Awareness is not good. |
RedBubble Opportunities |
Following are the Opportunities in RedBubble SWOT Analysis: 1. More young professionals living away from home and wanting to own personalized items to get the home feeling. Hence their target group is increasing fast. |
RedBubble Threats |
The threats in the SWOT Analysis of RedBubble are as mentioned: 1.Availability of items to sell as less and less people not going to art as a profession. |
RedBubble Competition | |
RedBubble Competitors |
Below are the top 2 competitors of RedBubble: 1.ImageKind |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RedBubble. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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