RedBubble SWOT Analysis, Competitors & USP

SWOT analysis of RedBubble analyses the brand by its strengths, weaknesses, opportunities & threats. In RedBubble SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RedBubble to benchmark its business & performance as compared to the competitors. RedBubble is one of the leading brands in the lifestyle and retail sector.

The article below lists the RedBubble SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the RedBubble SWOT Analysis:

SWOT Analysis of RedBubble

For RedBubble, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

RedBubble Strengths

The strengths of RedBubble looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of RedBubble :

1. Unique concept of online marketplace.
2. Offers wide range newer designs to be personalized on t-shirts, wall arts.
3. Also offers platform for budding artists all around the world to seel their work

4. Regionally a renowned brand among the customers

RedBubble Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the RedBubble SWOT Analysis:

1. The reach though online platform in limited as not many people know about it. Awareness is not good.
2.The prices of items are higher than those available in regular gift stores  which might limit the target group

RedBubble Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in RedBubble SWOT Analysis:

1. More young professionals living away from home and wanting to own personalized items to get the home feeling. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles more spending on creative interior decoration objects
3. Expand network, more campaigns and also open flagship stores in line with growth strategies.

RedBubble Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of RedBubble are as mentioned:

1.Availability of items to sell as less and less people not going to art as a profession.
2. Intense competition from other popular gift stores like Presto.

RedBubble Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of RedBubble:

1.ImageKind
2.FineArtAmerica

Hence this concludes the RedBubble SWOT analysis.

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About RedBubble

RedBubble Overview
Parent Company	Martin Hosking, Peter Styles and Paul Vanzella
Category	Online store – for artists
Sector	Lifestyle and Retail
Tagline/ Slogan	This is Redbubble
USP	Unique online marketplace which connects artists all round the world and sells creativity and passion.
RedBubble STP
Segmentation	People who have a creative bent of mind and who want to personalize things.
Target Market	Creative people mostly in the age group of 15-35 who want to own personalized artistic t shirts, wall art etc.
Positioning	It is the most creative marketplace online where global artists come together and bring about new designs to showcase your love and passion

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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