DeMoulas' Market Basket SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of DeMoulas' Market Basket analyses the brand by its strengths, weaknesses, opportunities & threats. In DeMoulas' Market Basket SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DeMoulas' Market Basket to benchmark its business & performance as compared to the competitors. DeMoulas' Market Basket is one of the leading brands in the lifestyle and retail sector.

The table below lists the DeMoulas' Market Basket SWOT (Strengths, Weaknesses, Opportunities, Threats), top DeMoulas' Market Basket competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

DeMoulas' Market Basket SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DeMoulas' Market Basket Brand Analysis
Parent Company

DeMoulas Supermarkets, Inc.


Grocery store


Lifestyle and Retail

Tagline/ Slogan

More for your dollar


Low price products having good quality

DeMoulas' Market Basket STP

Customers seeking more value at a lower price

Target Group

Middle income group households


Low price

SWOT Analysis of DeMoulas' Market Basket
DeMoulas' Market Basket Strengths

Below are the Strengths in the SWOT Analysis of DeMoulas' Market Basket:

1.Has been operating in the segment from 1917 and has earned credibility among customers for its good products

2.Was ranked among the top ‘Supermarket News’ among U.S’s top 75 supermarkets

3. The fastest growing supermarket chain in the country with 70+ existing stores and adding new stores every month

4. Regionally a very strong player in the retail business

DeMoulas' Market Basket Weaknesses

Here are the weaknesses in the DeMoulas' Market Basket SWOT Analysis:

1.There is no loyalty cards or customer relationship management programs for long term retention of same customers

2.Mordern facilities like self-checkouts not present in its stores

3.Online portal is not up to the standards of other grocery stores which are fast going online for increasing the customer base

DeMoulas' Market Basket Opportunities

Following are the Opportunities in DeMoulas' Market Basket SWOT Analysis:

1.Can improve its online portal and start online ordering and delivery system
2.Can incorporate pharmacy in its stores which is currently missing and which most of its competitors have

DeMoulas' Market Basket Threats

The threats in the SWOT Analysis of DeMoulas' Market Basket are as mentioned:

1. There is controversy within the family regarding the ownership of the stores and the family feuds create uncertainty about the company’s future.

2. Unfavorable govt policies and economic conditions

3. Intense competition can affect business strategies

DeMoulas' Market Basket Competition
DeMoulas' Market Basket Competitors

Below are the top 7 competitors of DeMoulas' Market Basket:


2. Shaw's

3. Stop & Shop

4. Trader Joe's

5. Whole Foods Market

6. Butcher Boy

7. McKinnon's Market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DeMoulas' Market Basket. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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