Published in Lifestyle and Retail category by MBA Skool Team
DeMoulas' Market Basket is one of the leading brands in the lifestyle and retail sector. DeMoulas' Market Basket SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of DeMoulas' Market Basket:
Has been operating in the segment from 1917 and has earned credibility among customers for its good products
Was ranked among the top ‘Supermarket News’ among U.S’s top 75 supermarkets
The fastest growing supermarket chain in the country with 70+ existing stores and adding new stores every month
Regionally a very strong player in the retail business
Above are the strengths in the SWOT Analysis of DeMoulas' Market Basket. The strengths of DeMoulas' Market Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
DeMoulas' Market Basket Weaknesses
There is no loyalty cards or customer relationship management programs for long term retention of same customers
Mordern facilities like self-checkouts not present in its stores
Online portal is not up to the standards of other grocery stores which are fast going online for increasing the customer base
These were the weaknesses in the DeMoulas' Market Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
DeMoulas' Market Basket Opportunities
Can improve its online portal and start online ordering and delivery system
Can incorporate pharmacy in its stores which is currently missing and which most of its competitors have
Above we covered the opportunities in DeMoulas' Market Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
DeMoulas' Market Basket Threats
There is controversy within the family regarding the ownership of the stores and the family feuds create uncertainty about the company’s future.
Unfavorable govt policies and economic conditions
Intense competition can affect business strategies
The threats in the SWOT Analysis of DeMoulas' Market Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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