DeMoulas' Market Basket SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

DeMoulas' Market Basket SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of DeMoulas' Market Basket, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DeMoulas' Market Basket to benchmark its business & performance as compared to the competitors, and make strategic improvements. DeMoulas' Market Basket is one of the leading brands in the lifestyle and retail sector.

The article below lists the DeMoulas' Market Basket SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the DeMoulas' Market Basket SWOT Analysis:

SWOT Analysis of DeMoulas' Market Basket

For DeMoulas' Market Basket, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

DeMoulas' Market Basket Strengths

The strengths of DeMoulas' Market Basket looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of DeMoulas' Market Basket :

1.Has been operating in the segment from 1917 and has earned credibility among customers for its good products

2.Was ranked among the top ‘Supermarket News’ among U.S’s top 75 supermarkets

3. The fastest growing supermarket chain in the country with 70+ existing stores and adding new stores every month

4. Regionally a very strong player in the retail business

DeMoulas' Market Basket Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the DeMoulas' Market Basket SWOT Analysis:

1.There is no loyalty cards or customer relationship management programs for long term retention of same customers

2.Mordern facilities like self-checkouts not present in its stores

3.Online portal is not up to the standards of other grocery stores which are fast going online for increasing the customer base

DeMoulas' Market Basket Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in DeMoulas' Market Basket SWOT Analysis:

1.Can improve its online portal and start online ordering and delivery system
2.Can incorporate pharmacy in its stores which is currently missing and which most of its competitors have

DeMoulas' Market Basket Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of DeMoulas' Market Basket are as mentioned:

1. There is controversy within the family regarding the ownership of the stores and the family feuds create uncertainty about the company’s future.

2. Unfavorable govt policies and economic conditions

3. Intense competition can affect business strategies

DeMoulas' Market Basket Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of DeMoulas' Market Basket:


2. Shaw's

3. Stop & Shop

4. Trader Joe's

5. Whole Foods Market

6. Butcher Boy

7. McKinnon's Market

Hence this concludes the DeMoulas' Market Basket SWOT analysis.

Continue reading more about the brand/company.

About DeMoulas' Market Basket

DeMoulas' Market Basket Overview
Parent Company

DeMoulas Supermarkets, Inc.


Grocery store


Lifestyle and Retail

Tagline/ Slogan

More for your dollar


Low price products having good quality

DeMoulas' Market Basket STP

Customers seeking more value at a lower price

Target Market

Middle income group households


Low price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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