DeMoulas' Market Basket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1981

SWOT Analysis of DeMoulas' Market Basket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DeMoulas' Market Basket

Parent Company

DeMoulas Supermarkets, Inc.


Grocery store


Food Retail

Tagline/ Slogan

More for your dollar


Low price products having good quality



Customers seeking more value at a lower price

Target Group

Middle income group households


Low price

SWOT Analysis


1.Has been operating in the segment from 1917 and has earned credibility among customers for its good products

2.Was ranked among the top ‘Supermarket News’ among U.S’s top 75 supermarkets

3. The fastest growing supermarket chain in the country with 70+ existing stores and adding new stores every month

4. Regionally a very strong player in the retail business


1.There is no loyalty cards or customer relationship management programs for long term retention of same customers

2.Mordern facilities like self-checkouts not present in its stores

3.Online portal is not up to the standards of other grocery stores which are fast going online for increasing the customer base


1.Can improve its online portal and start online ordering and delivery system
2.Can incorporate pharmacy in its stores which is currently missing and which most of its competitors have


1. There is controversy within the family regarding the ownership of the stores and the family feuds create uncertainty about the company’s future.

2. Unfavorable govt policies and economic conditions

3. Intense competition can affect business strategies




2. Shaw's

3. Stop & Shop

4. Trader Joe's

5. Whole Foods Market

6. Butcher Boy

7. McKinnon's Market

The table above concludes the DeMoulas' Market Basket SWOT analysis along with its marketing and brand parameters.


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