A&P Supermarkets SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of A&P Supermarkets covering strengths, weaknesses, opportunities and threats.

A&P Supermarkets Strengths

  1. Fresh high quality food for the family dinner table
  2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
  3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
  4.  Up to 20,000 store brand products are available
  5.  Famous for its quality liquor

Above are the strengths in the SWOT Analysis of A&P Supermarkets. The strengths of A&P Supermarkets looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A&P Supermarkets Weaknesses

  1. The promotional deals which did not connect with the shoppers
  2. Many advertising campaigns which resulted in confusing customers
  3. Products are little bit overpriced as compared to other supermarkets

These were the weaknesses in the A&P Supermarkets SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

A&P Supermarkets Opportunities

  1. Changing pricing strategy which may attract price sensitive customers
  2. New promotional deals which connects with the consumers
  3. Innovation in Supply Chain Technology

Above we covered the opportunities in A&P Supermarkets SWOT Analysis. The opportunities for any brand can include prospects of future growth.

A&P Supermarkets Threats

  1. Low priced competitors like Walmart; forced many chains to downsize
  2. Weak economy affects the sales tremendously
  3. Intense competitions from the existing competitors
  4. Because of recession customers migrated to Walmart in great numbers

The threats in the SWOT Analysis of A&P Supermarkets are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the A&P Supermarkets SWOT analysis.

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About A&P Supermarkets

The table below gives the brand overview along with its target market, segmentation, positioning & USP

A&P Supermarkets Overview
Parent Company

Tengelmann Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products

USP

Fresh, high-quality food

A&P Supermarkets STP
Segmentation

Sells across all demographic segments

Target Group

The middle and higher-income markets

Positioning

One stop shopping centre


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to A&P Supermarkets. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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