A&P Supermarkets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of A&P Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A&P Supermarkets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A&P Supermarkets to benchmark its business & performance as compared to the competitors and industry. As of 2020, A&P Supermarkets is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top A&P Supermarkets competitors and includes A&P Supermarkets target market, segmentation, positioning & Unique Selling Proposition (USP).

A&P Supermarkets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A&P Supermarkets Brand Analysis
Parent Company

Tengelmann Group




Lifestyle and Retail

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products


Fresh, high-quality food

A&P Supermarkets STP
A&P Supermarkets Segmentation

Sells across all demographic segments

Target Group

The middle and higher-income markets

A&P Supermarkets Positioning

One stop shopping centre

A&P Supermarkets SWOT Analysis
A&P Supermarkets Strengths

Below are the Strengths in the SWOT Analysis of A&P Supermarkets:

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor

A&P Supermarkets Weaknesses

Here are the weaknesses in the A&P Supermarkets SWOT Analysis:

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets

A&P Supermarkets Opportunities

Following are the Opportunities in A&P Supermarkets SWOT Analysis:

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology

A&P Supermarkets Threats

The threats in the SWOT Analysis of A&P Supermarkets are as mentioned:

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

A&P Supermarkets Competition

Below are the top 3 A&P Supermarkets competitors:

1. Walmart
2. Gristedes
3. Target

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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