A&P Supermarkets SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of A&P Supermarkets analyses the brand by its strengths, weaknesses, opportunities & threats. In A&P Supermarkets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A&P Supermarkets to benchmark its business & performance as compared to the competitors. A&P Supermarkets is one of the leading brands in the lifestyle and retail sector.

The table below lists the A&P Supermarkets SWOT (Strengths, Weaknesses, Opportunities, Threats), top A&P Supermarkets competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

A&P Supermarkets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A&P Supermarkets Brand Analysis
Parent Company

Tengelmann Group




Lifestyle and Retail

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products


Fresh, high-quality food

A&P Supermarkets STP

Sells across all demographic segments

Target Group

The middle and higher-income markets


One stop shopping centre

SWOT Analysis of A&P Supermarkets
A&P Supermarkets Strengths

Below are the Strengths in the SWOT Analysis of A&P Supermarkets:

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor

A&P Supermarkets Weaknesses

Here are the weaknesses in the A&P Supermarkets SWOT Analysis:

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets

A&P Supermarkets Opportunities

Following are the Opportunities in A&P Supermarkets SWOT Analysis:

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology

A&P Supermarkets Threats

The threats in the SWOT Analysis of A&P Supermarkets are as mentioned:

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

A&P Supermarkets Competition
A&P Supermarkets Competitors

Below are the top 3 competitors of A&P Supermarkets:

1. Walmart
2. Gristedes
3. Target

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A&P Supermarkets. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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