A&P Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 10561

SWOT Analysis of A&P Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A&P Supermarkets

Parent Company

Tengelmann Group




Lifestyle and Retail

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products


Fresh, high-quality food

A&P Supermarkets STP


Sells across all demographic segments

Target Group

The middle and higher-income markets


One stop shopping centre

A&P Supermarkets SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A&P Supermarkets. Strengths are:

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor


Here are the weaknesses of A&P Supermarkets :

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets


Following are the Opportunities of A&P Supermarkets :

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology


The threats of A&P Supermarkets are as mentioned :

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

A&P Supermarkets Competition


Below are the 3 main A&P Supermarkets competitors :

1. Walmart
2. Gristedes
3. Target

The brandguide table above concludes the A&P Supermarkets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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