A&P Supermarkets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of A&P Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A&P Supermarkets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A&P Supermarkets to benchmark its business & performance as compared to the competitors and industry. As of 2020, A&P Supermarkets is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top A&P Supermarkets competitors and includes A&P Supermarkets target market, segmentation, positioning & Unique Selling Proposition (USP).

A&P Supermarkets SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A&P Supermarkets Brand Analysis
Parent Company

Tengelmann Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products

USP

Fresh, high-quality food

A&P Supermarkets STP
A&P Supermarkets Segmentation

Sells across all demographic segments

Target Group

The middle and higher-income markets

A&P Supermarkets Positioning

One stop shopping centre

A&P Supermarkets SWOT Analysis
A&P Supermarkets Strengths

Below are the Strengths in the SWOT Analysis of A&P Supermarkets:

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor

A&P Supermarkets Weaknesses

Here are the weaknesses in the A&P Supermarkets SWOT Analysis:

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets

A&P Supermarkets Opportunities

Following are the Opportunities in A&P Supermarkets SWOT Analysis:

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology

A&P Supermarkets Threats

The threats in the SWOT Analysis of A&P Supermarkets are as mentioned:

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

A&P Supermarkets Competition
Competitors

Below are the top 3 A&P Supermarkets competitors:

1. Walmart
2. Gristedes
3. Target


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A&P Supermarkets. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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