A&P Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12038

SWOT analysis of A&P Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. A&P Supermarkets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top A&P Supermarkets competitors and elaborates A&P Supermarkets segmentation, targeting, positioning & USP.

A&P Supermarkets SWOT, Competitors, Marketing STP & Brand analysis Table
A&P Supermarkets Brand Analysis
Parent Company

Tengelmann Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products

USP

Fresh, high-quality food

A&P Supermarkets STP
Segment

Sells across all demographic segments

Target Group

The middle and higher-income markets

Positioning

One stop shopping centre

A&P Supermarkets SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A&P Supermarkets. Strengths are:

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor

Weaknesses

Here are the weaknesses in the A&P Supermarkets SWOT Analysis:

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets

Opportunities

Following are the Opportunities in A&P Supermarkets SWOT Analysis:

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology

Threats

The threats in the SWOT Analysis of A&P Supermarkets are as mentioned:

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

A&P Supermarkets Competition
Competitors

Below are the top 3 A&P Supermarkets competitors:

1. Walmart
2. Gristedes
3. Target

The brandguide table above concludes the A&P Supermarkets SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A&P Supermarkets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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