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Polo Ralph Lauren SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 04, 2024Read time:

Here is a detailed SWOT analysis of Polo Ralph Lauren covering strengths, weaknesses, opportunities and threats.

Polo Ralph Lauren Strengths

  1. The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren" by offering a wide selection of luxury products to customers.
  2. Polo Ralph Lauren is a leading global player in the design, distribution and marketing of lifestyle products such as men’s, women’s and children’s apparel, accessories, fragrances and home furnishing. 
  3. Ralph Lauren's retail arm operates through a chain of over 325 retail and factory outlet stores, in addition to the company's online store.
  4. Its marketing campaign in Europe which involved 4D mapping was the most innovative marketing campaign

Above are the strengths in the SWOT Analysis of Polo Ralph Lauren. The strengths of Polo Ralph Lauren looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Polo Ralph Lauren Weaknesses

  1. Lawsuit by Levis affected brand image
  2. Fake imitations and replica products affecting margins and sales
  3. The cost margins for the brand are unstable due to buying and selling in different currencies

These were the weaknesses in the Polo Ralph Lauren SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Polo Ralph Lauren Opportunities

  1. Foray in emerging markets like India with FDI in retail opening up
  2. The brand can drive more growth and sales through e-tailing
  3. The private label partnership would enable the brand get into important tie-ups which is a must for future growth

Above we covered the opportunities in Polo Ralph Lauren SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Polo Ralph Lauren Threats

  1. The bargaining power of suppliers is more in case of Polo because a large section of the revenues come from strategic licenses over which the company has no operational control
  2. Changes in exchange rates can cause a serious concern related to foot-traffic and will affect prices
  3. The highly fragmented fashion industry ensures that there is high bargaining power of buyers

The threats in the SWOT Analysis of Polo Ralph Lauren are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Polo Ralph Lauren SWOT analysis.

About Polo Ralph Lauren

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Polo Ralph Lauren Overview
Parent Company

Ralph Lauren


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Get Involved volunteer exceed


Quality products

Polo Ralph Lauren STP

Fashion conscious men and women.

Target Market

Urban upper and upper middle class families.


Complete fashionable lifestyle brand.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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