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  3. Coach SWOT Analysis

Coach SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 28, 2023Read time:

Here is a detailed SWOT analysis of Coach covering strengths, weaknesses, opportunities and threats.

Coach Strengths

  1. They have artistic craftsmanship of leather goods
  2. Perfectly depicted modern design
  3. Very well established brand image by good advertising
  4. Headquarters  at the Words high fashion capital- New York
  5. Have been around since 1941 and have attracted customers to their designs since then
  6. Multiple Channel and geographical coverage
  7. They are located in 730 cities and have about 12000 employees
  8. Product Innovation, Relevance andExcellent value

Above are the strengths in the SWOT Analysis of Coach. The strengths of Coach looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Coach Weaknesses

  1. Too many different segments intowhich they have spread leading to  low inventory turnover
  2. Havnt been able to tap the growing economies which are a huge potential market

These were the weaknesses in the Coach SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Coach Opportunities

  1. Increasing online sales all over the world
  2. A perfectly viable global expansion plan
  3. New and improved marketing initiatives to attract consumers

Above we covered the opportunities in Coach SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Coach Threats

  1. Dealing with fake merchandise which is increasing day by day
  2. Large amount of competitionin the luxury goods segment
  3. Economic recessions and downturns affecting their sales

The threats in the SWOT Analysis of Coach are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Coach SWOT analysis.

About Coach

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Coach Overview
Parent Company

Coach Inc.


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Give her Coach


Known for their exquisite and stylish leather goods

Coach STP

Women who have tastes in specialty items

Target Market

Upper class segment of people with a high purchasing power


Making expensive and designer bags affordable all throughout the U.S.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Coach. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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